The Boston Car Enthusiast Community Grows By The Day
It’s not even the first day of summer and we haven’t reached the height of the 2016 car season, but car enthusiasts from across New England have come out in…
Porsche Commercial: Creating A Connection
What lacks from most automotive advertisements is emotion, passion, and a connection between the driver-to-be and the car. Vehicles are often more than just objects to people. For some, cars…
Toyota YouTube Marketing: Redundancy In Advertisement
In the previous article of this mini-series where we take a look at Youtube marketing by car manufacturers, Hyundai was the center of attention, as their 15 second adverts gave…
Hyundai YouTube Marketing: Right Idea, Poor Execution
YouTube has become a major component in digital marketing for car companies, as video content’s ability to grab consumers’ attentions is well worth the investment of money and time. Hyundai…
Live Streaming and Video Content For Dealerships
Just over 10 years ago, a website by the name of YouTube was created, forever changing the Internet and the digital world as we know it today. Fast forward to…
The Most Important Aspect of SMM: Being Human
Oftentimes businesses of any size, big or small, make the biggest mistake in their social media marketing strategies. They fail to appear human, and in most cases resemble web bots…
Car Dealerships: It’s Time to Revamp Your Social Media Marketing
Whether you’re a franchise or a privately owned car dealership, social media has to take precedence in your marketing strategy. Clearly, with the very existence of your social media pages,…
Is Audi, BMW, and Mercedes Benz Styling Becoming Lazy?
Remember when you were walking back to your car with groceries and saw a Mercedes Benz and knew exactly what model it was? Have you seen two Audis parked next…
Mazda Is Putting The Driver First With “Driving Matters”
While everyone is looking toward the future of the automotive industry and the inevitable development of autonomous cars, Mazda is focused not only on the here and now, but more…
Maserati and Jaguar Are Ready To Take The Stage
The perennial powerhouses, BMW, Audi, and Mercedes Benz could be on the verge of a luxury market share war with the British and Italians very soon. For far too long,…