McLaren F1, McLaren 720S, and V12 Zagato – All In One Weekend

The car season in Boston has already reached the halfway mark, and to transition into the second half of the season July 8th and 9th certainly didn’t disappoint. So far this season we’ve seen two Ferrari 488 GTBs, at least three Porsche 911Rs, and now in one weekend we got the opportunity to see the McLaren F1, the new McLaren 720S, and the Aston Martin V12 Zagato. Here are some of the photos from this past weekend.

The Spy Shots of the McLaren 720S

McLaren 720S
McLaren 720S delivered to McLaren Boston
McLaren 720S
McLaren 720S

At McLaren Boston Cars & Coffee, we were greeted by the 720S which was being delivered to the dealership at the same time as the event was coming to an end. Unfortunately, the covers weren’t taken off, but thanks to a few exposed parts of the car, this 720S is Pearl Orange. This makes it one of the first to land in the United States.

Herb Chambers’ McLaren F1

McLaren F1
McLaren F1
McLaren F1
McLaren F1
McLaren F1
McLaren F1
McLaren F1
McLaren F1

Sadly, this will be the last time we see this F1 as it will be auctioned off later this year. The good news however, is that it will be replaced by the new Mercedes Benz AMG Project One hypercar.

The 2013 Aston Martin V12 Zagato

Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato
Aston Martin V12 Zagato

After McLaren Boston Cars & Coffee, I had to stop by and check out the Aston Martin V12 Zagato at Aston Martin of New England. This car is very rare, as only 61 were made worldwide and about six are in the United States.

This was by far the best weekend so far this car season, and hopefully bigger and better things are to come before the winter arrives.

Upcoming Car Events and Cars & Coffees For July In Boston

Here’s the list of upcoming car events and Cars & Coffees for the month of July. If you know of any other large car events this month, comment below and I’ll add them to the list.

McLaren Boston
McLaren Boston
Herb Chambers C&C
Herb Chambers C&C
Boston Cars & Coffee July 22
Boston Cars & Coffee July 22

In addition to Boston Cars & Coffee at Larz Anderson, there’s special events held at the museum each weekend. Here’s the four car events at Larz for the month of July.

Larz Anderson Event Schedule for July
Larz Anderson Event Schedule for July
Seacoast Cars and Coffee
Seacoast Cars and Coffee

July 9th is Seacoast Cars and Coffee up in Portsmouth, NH.

For more information you can visit their website:
http://www.seacoastcarsandcoffee.com

You can also check out their Facebook Page:
Seacoast Cars & Coffee Facebook Page

Southern New Hampshire Cars and Coffee
Southern New Hampshire Cars and Coffee

For more information on Southern New Hampshire Cars & Coffee, you can check out their Facebook page:
Southern New Hampshire Cars & Coffee

As always, I’ll continue to update this article if any large car events pop up within the next few days and weeks.

Upcoming Car Events and Cars & Coffees For June in Boston

Here’s the list of upcoming car events and Cars & Coffees for the month of June. If you know of any other large car events this month, comment below and I’ll add them to the list.

McLaren Boston
McLaren Boston
Herb Chambers C&C
Herb Chambers C&C
Boston Cars & Coffee
Boston Cars and Coffee at Larz Anderson

In addition to Boston Cars & Coffee at Larz Anderson, there’s special events held at the museum each weekend. Here’s the four car events at Larz for the month of June.

Screen Shot 2017-05-23 at 10.43.59 AM

It’s an hour drive from Boston, but up in Portsmouth, New Hampshire there’s Seacoast Cars & Coffee on June 4th

Seacoast Cars and Coffee
Seacoast Cars and Coffee

For more information you can visit their website: http://www.seacoastcarsandcoffee.com

You can also check out their Facebook Page: Seacoast Cars & Coffee Facebook Page

As always, I’ll continue to update this article if any large car events pop up within the next few days and weeks.

Upcoming Car Events and Cars & Coffees For April and May in Boston

Car season has officially begun in the Boston area! Here are the upcoming events in and around Boston for April and May!

Art of the Automobile
Art of the Automobile
McLaren Boston
McLaren Boston
Herb Chambers C&C
Herb Chambers C&C
Mercedes Benz of Burlington
Mercedes Benz of Burlington
Aston Martin of New England
Aston Martin of New England

In addition to these events, there’s also Boston Cars & Coffee held at Larz Anderson Auto Museum on May 20th!

The Larz Anderson lawn event schedule for 2017 can be found here: Larz Anderson Lawn Events 2017

Car season 2017 in Boston is going to be a great year! I’ll continue to update this article if anymore large car events pop up

Why Buy a Subaru When You Can Treat Yourself With German Engineering

Winter is right around the corner. Many in the northern regions of the United States have received their first snowfall of the year, and that means we’re getting closer to unplowed roads and treacherous driving conditions. In the Northeast, Subaru has a monopoly on the AWD market in New England, as they’re the most relied upon brand to get people to and from work safely when it snows. But what if I told you that there’s another alternative for AWD vehicles around or under $30,000 that combine German engineering, luxury, technology, and AWD to enhance your winter driving experience this year?

Yes I know what you’re thinking, “Subarus are cheaper to maintain and they can be purchased new instead of certified used so why would I want to buy a German car?” It’s a fair argument, but you and I both know that it’s crossed your mind. A Mercedes Benz, Audi, or BMW for year round driving, luxury interior, and only a blizzard could stop Quattro, 4Matic, and X-Drive AWD technologies. Let’s put it this way, just like gingerbread, Lindt chocolate, and all the pastries you’re going to stuff yourself with this holiday season, owning a German car is a temptation that can’t be ignored.

Mercedes Benz

“The Best or Nothing” says it all. Why settle for a Subaru with a CVT transmission that makes driving mundane, when you can go with Mercedes Benz that provides AWD and comfort. There’s a few options to choose from, all under $30k, and best of all, still under warranty.

C-Class 2012-2014

2013-mercedes-benz-c300-4matic-rear-passengers-three-quarters-view-in-motion

The Mercedes Benz C300 that’s still under warranty and certified used can go anywhere between $22k and 30k depending on the mileage and number of previous owners. A great way to step into luxury, the C300 was the gateway to bigger and better vehicles by Mercedes Benz prior to the CLA hitting the market.

The C300 comes with a V-6 engine that produces 248 horsepower, so when it’s not snowing you can have some fun on the roads. For features you’ll get a navigation system and backup assist, bluetooth, power seats for both driver and passenger, and automatic temperature control. While the C-Class would be in the same price range as the Legacy, you’d receive better interior features, more power, and because it’s used, you won’t experience the big depreciation hit after driving off the lot.

E-Class 2011-2013

2012-mercedes-benz-e350-sedan-front

Believe it or not, you can also decide to go with the E350, which prices will vary. Hovering right around $30k, you’re now behind the wheel of the mid-level model in the Mercedes Benz lineup. This is where class and luxury come together to create one incredible sedan. With the option of wooden panels on the dash and small touches that distinguishes the E-Class from the C-Class will no doubt have an effect on how you carry yourself. There’s no walking with your head down in the office when you’re showing up in an E350.

With a V-6 engine, your E350 will get 302 horsepower. Just like the C300, you’ll have a built-in navigation system and backup assist, bluetooth, power seats, memory seat and head restraints, and automatic temperature control. The E350 is a step up from the C-Class, and with AWD, this car makes the perfect winter warrior, while also being a head turner.

GLK-Class 2014

2013 Mercedes-Benz GLK250 BlueTEC

You can also find a certified pre-owned GLK 350 for under $30k. Unlike the C and E-Class, the GLK will provide versatility and cargo room. Similar interior features, along with wooden panels is another nice touch by Mercedes Benz that will set you apart from a Subaru Outback. It’s perfect for the family on the go who need to get to school or other extra curricular activities. Old man winter won’t stop those in a GLK, and even during the warmer seasons, you’ll have an SUV that fits any situation.

BMW

“The Ultimate Driving Machine” can also being your ultimate winter daily driver. With X-Drive you have another formidable AWD system that won’t let you down.

320/328 2013 – 2014

front-quarter

BMW’s answer to the C-Class. Priced anywhere from $22k to $30k, you have a choice between going on the cheaper end with the 320i or going more expensive with better interior options by choosing the 328i. With a difference in power by about 60 horses, the 320i is really an entry level sedan that will introduce you to the brand, but still offers the comfort and features of the more powerful 328i. When choosing between such as BMW and Mercedes, it really comes down to personal preference and taste in luxury interiors.

You’re still getting a navigation system, wooden trim depending on the options that come with the car, heated and memory seats and automatic temperature control, but you won’t have backup assist. The major difference is engine type between Mercedes Benz and BMW. On the 3 Series you’ll get a 4 cylinder intercooled turbo engine that will get you either 180 hp or 240 hp depending on whether you decide to go with a 320i or 328i. You’ll also get slightly better fuel efficiency in the city and highway by going with BMW.

X1 2013 – 2014

2013-bmw-x1_5521

BMW’s smallest crossover SUV is another alternative to versatility and cargo space and can be found around $22k to $28k. Essentially the 3 series on stilts, the X1 provides a higher ride height, similar interior features, and the same engine as the 328i. Smaller than the GLK, the X1 is truly a crossover, so you may sacrifice in terms of interior, but you’ll be saving on initial cost of purchase and better savings at the fuel pump.

Audi

Many Audi owners have made the argument, and rightfully so, that Quattro is the best AWD system out of the three major German luxury car manufacturers. For the harsh winters of New England, Audis priced around or below $30k will make your winter weather driving experiences better this season, giving you the peace of mind when it starts snowing heavy during rush hour.

A4 2012-2015

2015_audi_a4_20t_premium_4dr_sedan_20l_4cyl_turbo_cvt_3542826

The A4, which competes with the C-Class and 3 Series, tends to be near the higher side of the $22 to $30k spectrum. Right now however, there are deals out there where you can find a 2015 A4 for just under $30k due to the new model year of 2017s that were released earlier this year. While the 2015 sports the outdated look, you’re not cheated out of the luxury aspects of the car, nor the performance.

With the A4 you’ll get a 4 cylinder intercooled turbo engine producing 220 horsepower, and since it’s an inline four, you’ll have better fuel economy that is in the same range as the BMW 3 Series, 22 mpg in the city and 31 mpg on the highway. Like it’s competitors, you’ll get similar interior features such as power seats, automatic temperature control, and navigation system. More importantly with Audi, is the advantage of the Quattro AWD system. That’s what will get you home safely during a winter storm.

Conclusion

Buying a German car has it’s rewards, and it’s up to the individual as to whether they’re willing to buy a new Subaru, or go with the more luxurious German competitors by purchasing a certified used Mercedes Benz, BMW, or Audi. Either decision has it pros and cons, but there’s no doubt that you’d entertain the thought of buying German.

No matter what the choice is, the first priority is to get to your destinations safe this winter by having a reliable winter warrior. Subaru has proved time and again that they’re the best in their class, but if you want a side of luxury, the Germans are right there to grab your attention.

The Grand Tour – An Automotive Masterpiece

Everything we’ve waited for, from seeing Jeremy Clarkson, James May, and Richard Hammond back on our television screens, to finally having the Porsche 918, McLaren P1, and Ferrari LaFerrari showdown was just a small taste of what we have to look forward to for the next 11 weeks. The former Top Gear hosts have elevated automotive shows to a whole new level, despite the Grand Tour not deviating too much from the platform that we were used to seeing on BBC. Our favorite trio brought back the magic we’ve been missing for almost a year, and although the wait was excruciating, they didn’t disappoint, and in fact, fulfilled every car enthusiasts highest expectations on the new show.

We may be one episode in, but lets face it, Top Gear UK is officially dead. How can BBC recover from losing the greatest entertainers that combine humor and cars, and replace them with mundane and very stale talent that could put someone who suffers from sleep apnea into hibernation? The automotive world took a major hit when BBC fired Clarkson, but he came back stronger, and with May and Hammond, they managed to create a masterpiece that far exceeds the many seasons of Top Gear they were a part of. The reigns are now in their hands, and we got a small sample of what the Grand Tour can become for many years down the road.

The Grand Tour in reality, is Top Gear on steroids. A bigger budget, less censorship, and the hosts at the helm shows not only can they entertain, they can also take a concept that we’re familiar with and perfect it. A new test track and Mike Skinner taking the place of the Stig, are some of the apparent changes to the platform, but both compliment the new show because the track allows for better testing, and Skinner provides further comedy by being interactive as opposed to being faceless. The Tent replaces the old Top Gear studio and there appears to be a segment similar to “the news” where all three hosts discuss automotive topics that are relevant in the time that the show is being produced.

In Episode 1, we caught a glimpse of what this season, and possibly the next 5-10 years could be. Kicking off with the McLaren P1, Porsche 918, and Ferrari LaFerrari sets the tone, and quite frankly, it will be hard for any show, Top Gear UK or otherwise, to create a season premier such as the Grand Tour’s. Needless to say, it’s great to see Clarkson, May, and Hammond back, and with the first season just beginning, car season ending will be easier to cope with when the snow starts falling, and the temperatures drop to the single digits.

Alfa Romeo Unveils The All New Stelvio – Everything We Want In An SUV

It’s finally here, the all new Alfa Romeo Stelvio. The fourth model the Italian automaker has brought to the United States in the past decade to reintroduce the brand to the New World. In true Italian style, Alfa Romeo has made it’s presence known even before walking through the door, as the Giulia hasn’t hit showrooms yet, but will very soon. The Stelvio introduces Alfa to the SUV market, and they’ve swung for the fences at their first at bat.

With the unveiling of the Stelvio Quadrifoglio, the generation of immediate buzz in the automotive world has been deafening, as the Italian SUV is set to be the fastest in its class at the Nurburgring. With a Ferrari powered V6 engine producing 505 horsepower, no one up to this point has produced a faster SUV, not including the Tesla Model X which is electric. Better yet, the Stelvio is capable of a 0-60 time of 3.9 seconds, which is faster than the Alfa Romeo 4C. Not even Porsche can boast that it produces the fastest SUV, as the Macan and Cayenne have met their match.

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More importantly than the performance is the styling. Alfa designed the Stelvio similar to the Giulia, which will only make it more attractive to new buyers. One of the biggest concerns with early renders of the Stelvio was it’s face, as it took on the appearance of the Giulietta. While the initial styling was up to par, had Alfa Romeo stuck with the design, it’s possible that early receptions wouldn’t have been positive.

Together, the Giulia and Stelvio give Alfa a chance to compete and even stand out in a very crowded market for both crossovers and small sports sedans. Also contrary to where the luxury market is heading, Alfa is promoting driving experience and performance while the Germans are fixated on driver assisting technologies. Right now, the Italians have an opportunity to change the landscape in the current automotive market, and reintroduce driving pleasure and fun behind the wheel. Needless to say, the Giulia and Stelvio’s appearances are distinct, and brings a new breath of fresh air into a very stale luxury performance segment.

The Stelvio is expected to hit showrooms sometime next year, and we can only hope that there are no delays, as Alfa Romeo pushed back the Giulia’s arrival to the US market multiple times. Over the next few months we should get a better idea of the true performance and craftsmanship, when car reviewers get behind the wheel.

The future looks bright for Alfa Romeo heading into 2017. The only dark clouds that linger is the reliability of the Giulia and Stelvio. If the Italians can hit a home run with these two models, not only will that ensure their survival in the US, but we’ll get bigger and better vehicles from the brand that understands what being a true car enthusiast is all about.

Auto Sales Get Decimated In October – A Sign Of Things To Come?

The month of October was not friendly to most car manufacturers, as overall sales in the United States dropped 6%. This sharp drop can be attributed to volume sellers who saw declines that haven’t been posted in quite sometime. Is this a reason for concern moving forward? Is a slowing auto market going to be the new reality that manufacturers will face for at least the short term? New car sales have been slowing over the past few months, but October’s sudden drop in overall sales is nothing that should be taken lightly.

It should be noted that October of 2016 had two fewer selling days than October of 2015, but with some of the percentages that were posted, not even two extra selling days could change the outcome of a bleak new car market.

Fiat-Chrysler Massacre

It has not been a good year for the Fiat-Chrysler group, and October magnifies the downward trend in sales for most of the brands. Chrysler posted a decline of 44.7%, Fiat down 24.3%, Dodge -16.4%, and Jeep -6.6%. Three out of the four brands listed are down on the year for new car sales, while Jeep is still maintaining an increase of 9.7%. With Dodge ending the Dart and Chrysler no longer producing the 200, sales figures being down was to be expected, but for the auto group as a whole, there’s not much excitement for any of the brands, besides Dodge which produces the Challenger and Charger.

BMW, Volkswagen, Volvo and Land Rover Experience Sales Decline

2016-bmw-328i-sports-wagon7

Volvo and Land Rover, two manufacturers who are both up on the year in new car sales in the United States, saw sharp declines in the month of October. Volvo, a brand that has been revived thanks to the all new S90 and completely redesigned XC90, experienced a 14.6% drop in sales. Land Rover saw a decline of 23.2% in October. Despite the sharp drop in sales in the United States, Volvo and Land Rover are still having a fantastic year overall, and shouldn’t be too concerned about the final quarter of the year, unless lower sales figures overall in the automotive market becomes a trend.

BMW may be the biggest surprise for lower volumes in sales, not only for October, but for the year of 2016. Down 18.4% last month, and down 9% for the year, BMW is the only brand out of the big three luxury manufacturers in Germany that has experienced declines. Mercedes Benz and Audi are still strong, and while sales were flat in October, the loss of two sales days could be a contributing factor. Volkswagen on the other hand has not recovered from Diesel Gate, and with a loss of 13.5% on the year and another double-digit loss last month, it just continues to get worse for the German auto brand.

Bentley, Jaguar, Maserati, and Porsche Have Strong October

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Not everyone is reeling from the October blues, there are car brands that had a fantastic month with Bentley, Jaguar, Maserati, and Porsche having double and even triple digit increases in sales. The British are leading the way and Jaguar’s 226% sales increase can be attributed to the F-Pace and XE, which have both taken their respective markets by storm. The F-Pace is Jaguar’s first attempt at making an SUV, and so far it has been a great success, while the XE, which is the British’s answer to the BMW 3 Series, is seeing strong sales since it’s arrival to the market earlier this year.

Bentley’s impressive gain of 158% in sales last month is all thanks to the Benteyga, which is Bentley’s first ever SUV. In October, the Benteyga contributed more than 33% of sales for the Bentley brand. While the British luxury car maker is down on the year by 6.8%, the entrance into the luxury SUV market has yielded strong sales figures, with the Benteyga making up about 50% of Bentley’s sales in the US since it’s debut on the market in August.

Maserati, much like Bentley and Jaguar, has seen strong sales numbers since entering the SUV market as well. The Levante, which also brought in about 33% of sales in October for Maserati, has received raved reviewed by journalists and consumers. Maserati has hit a home run with their luxury SUV, and that is starting to trickle down to other cars in the lineup. The Ghibli had a strong month alongside the Levante, leading to Maserati’s 11.8% increase in sales for the month of October.

Porsche had the best month out of all German brands in October, with luxury SUV’s again being the main contributor for strong sale. Up 10.7% in October and 3.2% for the year of 2016, Porsche has seen tremendous sales figures and it’s the Cayenne and Macan that is carrying the once sports car dominated lineup.

Strong sales across the board for luxury brands could be a good sign, despite the slowing of overall sales in the market. While Fiat-Chrysler, BMW, Volvo, and many others struggled in October, there’s no reason to panic just yet. If the fourth quarter of 2016 continues a downward trend and that transitions into the new year, then there would be a legitimate reason for concern. As for right now, we can only hope that October isn’t the start of a trend, and that the holiday season and the incentives that come with it could motivate consumers to buy in November and December.

2017 – The Year of Alfa Romeo, Maserati, and Jaguar: Alfa Romeo Giulia

We’re nearing the end of 2016 which can only mean one thing; new car unveilings! Car shows start touring across the United States and consumers from Massachusetts to California can take a close look at new cars that will be on dealerships’ lots this upcoming year, and for some models, hitting the showroom before the new year. 2017 is shaping up to be the year of Alfa Romeo, Maserati, and Jaguar, as all three manufacturers have extended their product lines to compete in markets that were once considered foolish to enter. These models include the Alfa Romeo Giulia, Alfa Romeo Stelvio, Maserati Levente, Jaguar XE, and Jaguar F-Pace.

Over the next few days, we will go over each model that these three manufacturers have already added or are adding to their lineups. So let’s start off this series with the all new Alfa Romeo Giulia.

giulia-ca-1

Car enthusiasts are excited and anxious for Alfa Romeo to officially mark their return to the United States with the arrival of the Giulia. With the 4C introducing consumers to the Alfa brand, the Giulia is what will put the Italian automaker on the map in the American car market. Their answer for the BMW 3 Series and M3, Alfa Romeo is putting a lot of pressure on themselves to hit a home run with the Giulia Quadrifoglio, not only in terms of reliability, but performance as well.

Car and Driver’s review seems to echo most journalists, and also enthusiasts, who are well aware of the Italian’s electrical and mechanical issues.

The car is impressive. Well, mostly. We did find a surprising number of electrical idiosyncrasies in the cars we drove in Italy, from freezing display screens to a check-engine light. We also found the interior trim did little to dismiss stereotypes about Italian build quality, with some cheap-feeling switchgear and a center console that deflected under gentle pressure. We’ll wait to reserve our final judgments until we have more time behind the wheel, but the Giulia Quadrifoglio seems well prepared to battle the competition from BMW, Mercedes-Benz, and Cadillac. It outguns all but Mercedes’ C63 S by a fair margin and—based on our limited first exposure—delivers more emotional appeal, too. This is one comparison test that we’re really, really looking forward to.

The most appealing aspect of the Giulia is the Ferrari powered V6 engine that puts out 505 hp. Unfortunately Alfa Romeo recently said that a manual transmission will not be offered in the United States, which has already disappointed many. On the bright side, the Giulia is not sharing the same platform as the Dodge Dart and Chrysler 200 and instead is built on an Alfa Romeo designed RWD platform making this car unique to the Fiat-Chrysler brand. In terms of performance, it appears that BMW and Cadillac have some serious competition with the Italian’s arrival to the market, and now Mercedes Benz might have a legitimate contender for the C63 S.

Despite the paranoia that the Giulia might end up like many Alfa Romeos that have proceeded it in the past, there’s a lot of hope and excitement for the future. The Italian automaker is hitting the right chord among consumers. They’ll be offering a base model with the price still to be determined, but early estimates are around $40,000, which is within the range of the BMW 3 series, Audi A4, and Mercedes Benz C-Class. A 280 hp 2.0L 4 cylinder engine paired with an 8 speed automatic transmission, and RWD and AWD drivetrains as options, Alfa will have a cornerstone to build from, giving them a good chance of capturing market share rather quickly once it arrives in showrooms in November.

Take it which ever way you want, but Alfa Romeo built the Giulia with absolutely no parts from the Chrysler brand. Completely Italian inspired, Alfa has the chance to distance itself from being considered a product of the Fiat-Chrysler brand, which would be an ideal perception they want from consumers as Chrysler, Dodge, and Jeep have had many issues in it’s history since the acquisition by Fiat.

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Alfa can start off fresh and hit the ground running once the Giulia enters the US market. The Italians are hoping for a successful launch as the their sedan will set the stage for phase two, when the crossover SUV known as the Stelvio, joins the Giulia in Alfa Romeo dealerships’ showrooms in 2017. This is now their time to shine, and as car enthusiasts, we can only watch and wait to see if this return to America is a success.

Porsche Commercial: Creating A Connection

What lacks from most automotive advertisements is emotion, passion, and a connection between the driver-to-be and the car. Vehicles are often more than just objects to people. For some, cars are a means of transportation, going from one destination to another, but for others, vehicles are a way of life. Some of you may ask, “How can there be such a relationship where the driver is completely engaged with the car?” Certain brands have built and engineered cars that make the driver feel as if they’re one with the car they own, and feeling very connected to the road through the twists and turns on a back country road. These machines grasp the imagination and excitement of drivers and kids of all ages.

Porsche’s commercial, presumably from 2005, pulls at the heartstrings of car enthusiasts. At one point or another in a person’s life, they looked out the window daydreaming of the sports car they’d own when they got older. No doubt that the Porsche 911 was on a poster in kids’ bedrooms, as even today, the 911 is an exotic car many only dream of owning. In a commercial that is primarily music with very limited dialogue, the kid is drawn in by the Porsche’s presence as it passes his school. He’s so captivated that immediately after school he rides his bike to the nearest Porsche dealership just to get a close up look at the new 911.

When he’s allowed to sit in the cabin, his emotions can easily be felt by the viewers. Even today as adults, we space out when we finally get to touch the car that’s been at the center of our dreams for years, or for one split second, we see ourselves driving it. Porsche’s commercial hits all the right notes that no doubt motivated people to buy the car immediately, or work harder to obtain their aspirations of owning a 911.

While there are a few funny moments when the kid asks for the salesman’s business card, or when he says he’ll see him again in 20 years, it still ties into the message, which is the connection to the car itself. Emotion and feeling are often the greatest motivators in life, yet car commercials of today don’t express what the consumer is feeling. Instead, it’s marketing the features of the car, or the add-ons that can be seen on most models in 2016, that’s taken precedence over what the consumer desires.

Owning a car should be fun, especially when consumers buy exactly what they wanted. A Porsche 911 is the car that enthusiasts want because it hugs the road, offers performance and luxury, and gives the owner many years of smiles and memories. These feelings haven’t died as some have suggested, including the Washington Post which had an article saying car culture is shrinking in the United States. Enthusiasts beg to differ as car shows and events are growing at a rapid rate across the country. Car enthusiasm isn’t dying, it’s being awoken.

Luxury car manufacturers are experiencing high volumes in sales, and for those who aren’t, it’s time to start reviving the emotion, joy, and excitement that once drew customers toward the brand. Instead of trying to be funny, or marketing your cars for what they aren’t, be real. Consumers are human beings with emotions, and their buying decisions are made through those emotions. Start appealing to the younger generations, get them excited for the vehicles you offer.

By not bringing your cars to life, you become like every other high volume seller. Bring back the emotion and appeal that has a lasting impact on consumers, and you’ll begin to see a loyal following that will continue to buy from your brand. Only then will you find the voice that speaks up amongst the rest on YouTube, Facebook, Twitter, and Instagram.