Today, we caught a glimpse of what will be the redesigned Buick Regal, which no doubt brings a sense of European styling and craftsmanship to the GM luxury brand. Known as the Opel/Vauxhall Insignia in Europe, and the Holden Commodore Grand Sport in Australia, the new Regal is reshaping how we interpret American luxury by going far more German in nature and design. While we’ve known for a while that Buick’s lineup is primarily rebadged Opel/Vauxhall vehicles, the new platform for the Regal is exactly what the American consumer craves; European luxury.
So without further ado, here’s renderings of what will be the all new Buick Regal when it arrives in showrooms. Its release is still to be determined, but we should know more in the upcoming months.
Despite the Regal’s German design that strikingly resembles the Audi A5 Sportback, there’s a lot of appeal for the car moving forward. Sold as a GM could have mixed results as Buick is still fighting the long believed perception that their brand is for old people, but on the positive side, having a sedan that looks European could swing in their favor, especially with younger consumers.
No word on pricing as of right now, but today’s unveiling is a step forward in the right direction. For GM, putting aside their past and producing vehicles drivers can have confidence in will once again bring the American automaker to prominence. GM’s subsidiary Opel has plans to release seven new cars in 2017, and hopefully the new Insignia is just a small taste of what’s to come.
Buick has made great strides this year with sales up 3% for the year and up 16% in the month of November. With momentum heading into 2017 and a redesigned Regal on the way, Buick could be an automaker to look out for, not only next year, but in the future as well.