Mazda Is Putting The Driver First With “Driving Matters”

While everyone is looking toward the future of the automotive industry and the inevitable development of autonomous cars, Mazda is focused not only on the here and now, but more importantly, the driver. For any car enthusiast, the thought of having a computer take control of the wheel and drive you to your destination is not something that makes you feel good. As drivers, we believe that having the car in our control is not only the best way to transport ourselves, but it’s a freedom and a privileged to drive and own a car that we enjoy and love. For the time being at least, Mazda is marketing to the car enthusiast that drives for fun, not because it’s a chore.

Mazda’s new tagline is, “Driving Matters”, replacing the old and very worn out “Zoom zoom”. By coming up with ads that create an emotion and desire to drive, consumers who love getting behind the wheel now have an automaker who has their best interest in mind. Starting with the new MX-5, Mazda wanted to recapture the youth and memories of former Miata drivers by making a commercial that’s basically a flashback to all the major milestones throughout the owner’s life. With the redesigned MX-5, they can relive their 20’s now that the kids are older or out of the house.

Another ad from Mazda has a businessman who’s been travelling for work, spending far too much time on planes and not enough time with his car. Once he lands ands gets back to his Mazda 6, it seems as though everything is right with the world. This isn’t just about driving, but a pride in ownership of a car that you love. “Driving Matters” and unfortunately, not many other auto manufacturers are putting the driver first, and instead focus on the technology they put inside their interiors. When it comes to daily drivers, there’s only a few features that should be noted when advertising to consumers. Is it comfortable, does it have a decent amount of horsepower, and is it reliable? That’s it. Thankfully Mazda’s commercials have a simple concept, and that’s putting you, the driver first.

Mazda: The Face Of A New Trend In The Auto Industry

Mazda 6
AlBargan / Foter / CC BY-ND

The past five to ten years for the auto industry has seen countless innovations and changes, from cars being more economical, smaller SUV’s, to auto manufacturers changing their identity to keep up with the times. Mazda is one of many manufacturers who changed their lineup to appeal to all generations with their new designs and models that range across the spectrum of the auto world. A company that was primarily sports car driven with the Miata and RX-7, is now continuously finding ways to add on to what they’ve built in the past decade.

The Mazda 3, Mazda 6, CX-5, and CX-9 have created a solid foundation for the Japanese auto maker to build on. The 3 and 6 are beginning to compete against tough competition, as sedans priced between $20,000 – $30,000 have become extremely competitive. Because of this, auto brands are releasing some of the best looking cars in the segment. The Chrysler 200, Ford Focus and Fusion, Honda Civic and Accord, Subaru Impreza and Legacy, and Mazda’s 3 and 6 might just be the most options consumers have ever had in the compact to mid-size sedan segment. With that being said, a new trend in the auto industry is here, and you can thank the Germans for that.

Mercedes Benz, Audi, and BMW are in a battle of their own, fighting for position and dominating the smaller luxury car market. This fight for a majority stake in the $30,000 – $40,000 range has trickled down to companies who primarily sell cars $10,000 cheaper. Chrysler, Ford, Honda, Subaru, Mazda, and Hyundai know that if they don’t start jockeying for position in their respected segment, they’ll become victims to the big three in Germany. Consumers are beginning to see the opportunities that BMW, Audi, and Mercedes Benz have opened up and are now buying A3’s, CLA’s, and BMW X1’s. After two strong years for the Germans, the other auto manufacturers have had to throw a few punches of their own.

Think about it. Did you ever think you’d see the day when a Honda Fit or Civic would have a touch screen in their dashboards? Mazda’s, Subaru’s, and Hyundai’s are looking more high class which is making the consumer very bold in this segment. Four-door sedans, hatchbacks, and crossovers are the new, hot toys on the market. Sports cars are seeing a decline in sales, and despite lower gas prices, consumers aren’t buying bigger SUV’s like they once did.

We are going to continue seeing the auto industry changing, but for the better. Right now, as consumers, we’re like kids in a candy store and the auto manufactures continue coming out with new things to try. Mazda is about to unleash the new CX-3 which will take a bite in the small crossover segment, Honda is still going strong with the models they’re selling, Subaru continues to change their model’s appearances to entice buyers, Ford is pushing the Titanium trims of the Focus and Fusion, and Chrysler’s 200 not only looks classy, but now offers a V-6 engine under the hood that supplies 295 HP.

This is an amazing time to be in the market for a car. You can buy new or used, or lease which will put you behind the wheel of these new cars. Best of all, dealerships are offering great lease deals, especially around the holidays. Heading into 2015, you don’t have to own a BMW, Audi, or Mercedes Benz to drive a nice a car that provides luxury and a quiet interior.