Are Luxury Vehicles Becoming More Affordable?
Starting with the Mercedes Benz CLA, the luxury car market has slowly evolved into smaller vehicles that are more down-sized versions of existing models for BMW, Audi, and Mercedes Benz. In doing so, prices for these cars have become modest.
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This year, the Audi Q3 and A3 will finally be hitting the market in the United States, with price tags reportedly starting at $29,000 – $32,000. It's been a long time since German-made cars have been in this range, opening the door for younger consumers to get their hands on luxury vehicles.
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Audi isn't the only luxury car manufacturer building smaller vehicles. Porsche unveiled their new Macan SUV starting near $50,000.
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With BMW's already existing X1 starting under $36,000 and the Mercedes Benz CLA starting under $30,000, there has been a consistent drop in prices across the board for luxury car manufacturers, mostly due to the production of smaller sedans and SUV's.
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The prices are still out of the realm of practicality for most people, but if this trend continues, there will be more vehicles like the CLA on the road thanks to the ushering in of a new class of sedans and compact SUV's.
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