Mitsubishi’s Sales Figures Don’t Reflect The Dire News
With reports that Mitsubishi is selling their only factory in the United States based in Illinois, many have speculated that this is the final nail in the coffin for the…
Tint Works Boston: Your One Stop Shop For Car Window Tinting
Tint Works Boston, located on 12 Grant Street in Burlington, Massachusetts, should be your number one destination if you’re looking to get your windows tinted. Owned and operated by the…
Car Dealers: Stop Posting Content Just For The Sake Of It
Social media, such as blogs and websites, rely and thrive off content. But at what point are you posting statuses and article links just for the sake of it? This…
Social Media Marketers Should Attend Cars & Coffee Events
With marketing becoming personal, as social media has brought both consumers and companies closer than ever, I believe it’s time for those who pursue social media marketing in certain industries,…
Redundancy Does Not Sell Cars
The automotive world, like many industries, are still stuck in 20th century thinking when it comes to marketing and advertising. Redundancy does not sell products. It doesn’t matter whether it’s…
BMW Says No More Manual Transmissions, A Sign Of Things To Come?
Save the manuals! Right? Well, BMW doesn’t think so, in fact they’re planning on getting rid of manual transmissions in their performance cars, and replacing them with automatics and paddle…
Marketers’ Underestimation Of The Car Buying Process: Used Cars
In the second installment of the “Marketers’ Underestimation Of The Car Buying Process” series, used cars, specifically certified used cars, get the spotlight. In my last article, I discussed marketers’…
Car Dealerships Can Learn SMM From Racing Teams
Weekends during the summer attract car enthusiasts from all walks of life, who have different tastes in cars and racing series. NASCAR, Continental Tire SportsCar Challenge, and Tudor United SportsCar…
Marketers’ Underestimation Of The Car Buying Process
Over the past few months I’ve watched many videos and have read articles discussing social media marketing for car dealerships. I’ve had a hunger to learn as much as I…
Posting The Right Content At The Wrong Time = No Engagement
Social media marketing is the most unique form of advertising the business world has ever seen. Instead of putting out printed advertisement, radio, and television ads during seasonal or quarterly…