Will YouTube Be The Car Community’s Downfall?
As most of you know, for the last three years I’ve built a local YouTube channel to help bring a positive awareness to the Boston car scene as the community…
Porsche Commercial: Creating A Connection
What lacks from most automotive advertisements is emotion, passion, and a connection between the driver-to-be and the car. Vehicles are often more than just objects to people. For some, cars…
Toyota YouTube Marketing: Redundancy In Advertisement
In the previous article of this mini-series where we take a look at Youtube marketing by car manufacturers, Hyundai was the center of attention, as their 15 second adverts gave…
Hyundai YouTube Marketing: Right Idea, Poor Execution
YouTube has become a major component in digital marketing for car companies, as video content’s ability to grab consumers’ attentions is well worth the investment of money and time. Hyundai…
Live Streaming and Video Content For Dealerships
Just over 10 years ago, a website by the name of YouTube was created, forever changing the Internet and the digital world as we know it today. Fast forward to…
The Most Important Aspect of SMM: Being Human
Oftentimes businesses of any size, big or small, make the biggest mistake in their social media marketing strategies. They fail to appear human, and in most cases resemble web bots…
Car Dealerships: It’s Time to Revamp Your Social Media Marketing
Whether you’re a franchise or a privately owned car dealership, social media has to take precedence in your marketing strategy. Clearly, with the very existence of your social media pages,…
Don’t Look Now But Jaguar Is On The Prowl
Across the pond, there’s a luxury car manufacturer ready to steal market share in the compact sedan and SUV markets. No, they’re not from Germany, but from a town in…
Boston Car Deals: 2014 Ford Fusion At Herb Chambers
If you are looking for a great car deal to kick of the month of September, consider looking at Herb Chambers Ford of Braintree and Westborough. Right now both dealerships…
There’s No Excuse For Unsold Inventory In The Automotive Industry
So far heading into the month of September, 10 million cars have been sold this year, excluding the month of August as we’ll find out overall sales in the early…