There’s No Excuse For Unsold Inventory In The Automotive Industry

Automotive, Chevy Camaro

So far heading into the month of September, 10 million cars have been sold this year, excluding the month of August as we’ll find out overall sales in the early part of September. Despite this number, there’s still vehicles with a 2014 sticker on the new inventory lots of car dealerships across the country. In the year 2015 with social media marketing, blogs, and YouTube, there’s absolutely no excuse for not finding owners for older model year cars. These vehicles aren’t just base trims or entry level vehicles by brands, you’ll be surprised at what you can find if you visit cars.com or local dealerships’ websites.

I’ve compiled a list of cars that would shock any car enthusiast, luxury car owner, or the average consumer looking for a quality car. All of these cars are 2014’s, and priced anywhere from $25,000 to $50,000. As a side note, some of these cars are selling for $7,000 – $9,000 below MSRP.

Chevy Camaro 2SS, Ford Mustang GT Premium, Nissan 370Z Nismo, BMW 328d iXdrive, BMW 428i Xdrive, Infiniti O50, Cadillac ATS, Volvo XC70, and Ford Fusion Titanium. These are just a few of the 400+ cars in a 20 mile radius of my area that haven’t been sold yet, and that baffles me. The Cadillac ATS is currently priced at $34,000, $7,000 below MSRP. So for the price of a new Ford Fusion Titanium, you could own an American luxury car.

For the car enthusiasts out there, a 2014 Chevy Camaro 2SS convertible is selling for $41,000, $8,000 below MSRP. For $4,000 more you can go with the 2014 Nissan 370Z Nismo. There’s other options out there that will save you money besides buying a new 2015-2016 model.

Car dealerships can offer no excuse for this. They’re already losing $7,000 – $9,000 right off the bat, and who knows how much more if the buyer can talk down the price. The solution to this problem is using social media, preferably Facebook and Instagram, a blog, and a YouTube channel. Your consumers are all on these platforms, reach out to them by posting and sharing great content.

The automotive industry, primarily on the local level, will have to face reality and understand that social media marketing is not only the present, but the future of selling vehicles. The Millennial generation is now the second largest consumer group in the automotive sector, which means to reach them, you have to go mobile and digital. Consumers of the social media age like being drawn in by picture and video content. Dealerships have it all wrong right now with their advertising, and it’s safe to say that their newspaper ads and radio commercials are a big waste of money and time. They also can’t track the ROI as they can with social media.

Any consumer group is within your grasp. But you have to be willing to meet them halfway on social media. Quality vehicles aren’t selling, and that’s a problem. Thankfully you have the right tools at your disposal, but are you willing to make a full commitment to see the results you desire?

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