Certified Pre-Owned and Clean CarFax Can Be Deceptive
Buying a car, whether brand new or used can be a very exciting time, especially if you’re a young consumer…
Porsche Commercial: Creating A Connection
What lacks from most automotive advertisements is emotion, passion, and a connection between the driver-to-be and the car. Vehicles are…
Toyota YouTube Marketing: Redundancy In Advertisement
In the previous article of this mini-series where we take a look at Youtube marketing by car manufacturers, Hyundai was…
Hyundai YouTube Marketing: Right Idea, Poor Execution
YouTube has become a major component in digital marketing for car companies, as video content’s ability to grab consumers’ attentions…
Live Streaming and Video Content For Dealerships
Just over 10 years ago, a website by the name of YouTube was created, forever changing the Internet and the…
The Most Important Aspect of SMM: Being Human
Oftentimes businesses of any size, big or small, make the biggest mistake in their social media marketing strategies. They fail…
Mazda Is Putting The Driver First With “Driving Matters”
While everyone is looking toward the future of the automotive industry and the inevitable development of autonomous cars, Mazda is…
Boston Car Deals: 2014 Ford Fusion At Herb Chambers
If you are looking for a great car deal to kick of the month of September, consider looking at Herb…
There’s No Excuse For Unsold Inventory In The Automotive Industry
So far heading into the month of September, 10 million cars have been sold this year, excluding the month of…
Still Holding Onto Old Inventory? Use Social Media And A Blog
Every year, car dealerships struggle to sell aging inventory. With the 2016 models arriving at your local dealer’s lots, 2014…