The Cars Sell Themselves, You Need To Market Them

Social media has and will continue to change how we see marketing and sales, and as the years continue to roll on, we’re also beginning to see a distinct difference between marketing and sales. Prior to social media’s existence, marketing was basically hard selling, especially on television. The gimmicks, the limited time offers, and the company urging you to visit their store have run it’s course. A new form of marketing with a completely different strategy behind it has taken the old school method’s place. Social media marketing. Instead of focusing on sales, it’s now all about customer service, building a connection, community, culture, and brand on platforms such as Facebook, Twitter, and Instagram.

The automotive industry’s marketing philosophy is rather interesting, considering they’re still using a 20th century approach in a 21st century economy and environment. Car dealerships still believe, “Come on down, and test drive the latest model” works. In actuality, consumers are only going to dealerships because they need a car, or they have a preference and taste toward a certain brand and model. The car sells itself, but dealerships forget that there needs to be a marketing strategy that attracts consumers, not only to that car, but to their dealership.

The question that dealerships should ask themselves is, “Why should car buyers come to our location as opposed to the dealership down the street or the next town over?” Dealerships still bank on their reputation and tradition, but as I’ve seen multiple times on social media, consumers want interaction far in advance before they even step foot in a showroom. Your reputation can be thrown right out the door if you don’t have a strong social media presence, especially since customers can vent their frustration and displeasure towards a dealership because of a bad experience. Without stepping in and responding to that complaint, you look like you’re out-of-touch, and there’s been a few dealerships with strong reputations who’ve had their brand tarnished thanks to complaints going unanswered.

Your customers have already singled out which car they want, it’s up to you and your social media presence to attract them. That’s where the marketing aspect comes in. Remember social media marketing in your industry should be used to entice and attract customers, while you’re sales representatives do the pushing in the showroom. Hard selling on Facebook is how you repel potential customers. They already know they’re going to be met by a sales representative the minute they walk through your doors, they don’t want to feel that pressure while sitting on their couch scrolling through their Twitter and Facebook feeds.

Dealerships are focusing too much time on sales, and not enough dedication and effort towards marketing. Yes, sales are important, but if your digital marketing is primarily composed of non-native, hard selling content, you might as well stop posting on your social media platforms because you won’t see the results. Dealerships often ask, “How can we track ROI off Facebook and other social media sites?” The answer can be found by taking the time and energy to care about your customers, and not pressure them into a sale. There are marketing strategies out there that work, and you will see the ROI, but you’ve got to get creative.

Social media marketing strategies aren’t cookie cutter material. With an open mind and thinking outside the box, you can implement several marketing strategies that don’t include spamming people’s news feeds with sponsored advertising. Connect with your current customers and followers, show them that you care. Word of mouth advertising has, and always will be the most effective form of marketing. In 2015, social media is that platform where you should be focusing on building long-lasting customer relationships that will in-turn create long-term customer equity, and a strong customer base of brand ambassadors.

Car Dealerships: It’s Social Media, Not A Newspaper

The biggest mistake, among many that car dealerships make, is using social media as if it’s meant to be a newspaper. The 20th century form of effective marketing is over, it’s now time to advertise in a way that attracts both Millennials and older generations. The largest growing demographic on social media platforms is 50+ year olds, which means they’re joining their younger cohorts and entering the digital age of communication. Facebook and Twitter have become the extension of the newspaper to most dealerships. While spending money on ads in the local newspapers, they’re posting the exact same content on Facebook and Twitter timelines. It’s time to end this nonsense.

With the existence of Instagram and Pinterest, pictures, not words, have become more effective for social media marketing as the years have passed. Sure a few sentences will work, but posting manufacturer’s photos of cars, newspaper style ads, and sharing third party links is how you lose the interest of people where they congregate. Millennials are now the second largest car buying group, surpassing Generation X. Seeing as though most, if not all, 18-35 year olds are on social media, you have to meet them and market to them in a way that is relevant and not come across as pushy.

The dealerships who are doing a fantastic job on social media are having fun with the content they’re sharing. Pictures of vehicles in their showrooms, promoting their courtesy cars for people with vehicles in the shop, displaying and talking about the cars on their lots, and interacting with their current and potential customers is how they’re beating the competition. In fact, one dealership outside of Boston has grown a strong following, and despite their success on social media and the buzz they’ve created, no other dealership in the immediate vicinity seems to be afraid or have any sense of urgency to do the same.

Car dealerships who have been in business for 30+ years should be frightened, and actually terrified by dealerships who market effectively on social media. That one dealership has done everything right, from sharing pictures of their showroom, the cars on their lot, and giving an inside look of their maintenance department. This dealership has quelled any sense of mistrust, and in fact have almost become the new friendly neighbor that everyone loves. They’re marketing right, and by using social media as a word of mouth tool, they’re beginning to separate themselves from traditional powerhouse dealerships who have a strong reputation of being the best.

Stop making your social media pages a newspaper. Very few people read newspapers to begin with, so why try marketing in a way that would have worked 15 years ago? Manufacturer’s photos don’t display the car. With the technological features coming out, consumers need to be more informed than ever, and by not sharing content that will support a buyer’s decision, you come across looking as lazy and unprofessional.

There’s been a few times where disgruntled customers have taken notice of the minimal interaction the dealership has on social media, and these customers are also noticing fake and unofficial Facebook pages because the dealership hasn’t entered the 21st century yet. We’re living in a time where if you don’t have a strong social media presence, people might not do business with you. Think about that for a second. Your dealership has been in existence for a number of years, and just because you don’t have an operating Facebook, Twitter, or Instagram page, people think you’re not a legitimate or a great dealership to shop at.

The worst strategy you could have for Facebook is making your page be a virtual newspaper. Have fun with social media, you’re selling cars! What’s more exciting than the new car smell, and all the emotions that come with owning an amazing vehicle? Use that to your advantage, and market to your customers in a way that tugs at their heart strings. Consumers of 2015 want a “friendship-like” experience, and by being social with them where they spend the most time, you can make a lasting impact on that person.

Be The Primary Resource of Information For Your Customers

Rarely, if ever, do I see companies in the automotive industry, especially car dealerships, be the primary resource for car buying research. Whether this has to do with dealership’s fear of liability should their information be inaccurate or belief that car buyers always research using third party resources, these dealerships are missing a golden opportunity to appear more knowledgeable than their competition. Social media should be the platform to display your expertise, and seeing that car buyers are still unsure about what vehicle they want to purchase, despite resources they have on the Internet, you should provide them with information that answers their questions, problems, and concerns.

As the automotive industry becomes more competitive as the years progress, car buyers are finding themselves indecisive in almost every market. The CUV, SUV, and hatchback markets are filled with auto brands competing for the top spot, but unless you’re diligently researching, it might be difficult distinguishing who offers more. This is where car dealerships can have a lasting impression on potential car buyers. Discuss the vehicles you have on your lot, post pictures that give an inside look at the vehicle, talk about benefits of ownership, and why future car buyers should choose the brand you sell over other brands.

For consumers who are looking at hatchbacks, why should they buy a Volkswagen Golf over a Ford Focus, Hyundai Elantra GT, Kia Forte5 or Honda Fit? Would some of your potential customers see the need to buy the e-Golf, which is an electric powered variant of the German hatchback? Despite the knowledge that’s at their fingertips, consumers don’t know the difference. You have to be that resource through your social media pages, and share the specifications, facts, and the benefits because the consumers aren’t quite sure.

Why should car magazines or even people giving car buying advice on Reddit be the primary resource of information? I’ve seen time and time again where people who have no knowledge of the car industry are giving car recommendations to people who would be better served buying a cheaper more economical car that fits their budget. Someone who is on the fence about buying a new Toyota Camry or Honda Accord shouldn’t be influenced into buying a used Infiniti or Lexus. Because the Internet allows anyone to give advice, why don’t car dealerships join in, and be that legitimate and accurate resource that can influence car buyers in a positive way?

In previous articles, I’ve talked about native content and how vital and essential it is on Facebook and Instagram. Being a resource ties into native content. Be the library of knowledge consumers are looking for. You’re the ones with the vehicles and have been trained to sell those specific brands, use that to your advantage.

The car industry is stubborn to try new ways of marketing, but native content, along with giving consumers information on the cars they’re looking for beyond just the price tag, can have a major impact on your social media marketing. As I’ve said before, selling hard on Facebook and Instagram doesn’t work, so why not give potential car buyers the benefits of owning the car, and then they’ll decide whether they’ll visit your dealership or not.

Facebook and Instagram Are Important Platforms For Car Dealerships

With the existence of social media and the changes in how we communicate, there’s now a difference in how people shop. Instagram and Youtube has given consumers the ability to visualize themselves owning and driving the cars they see, both in pictures and videos. Facebook then comes in as being visual, while also striking a cord with customers, by writing a few sentences that make an emotional connection with the cars they own, or will own in the future. Car dealerships are far behind this curve, as car brands have taken to Instagram and Facebook, seeing results that’s creating a very loyal following.

Think back to when your parents or one of your older neighbors bought a car. Sometimes they’d be extremely loyal to a certain brand. “I only buy a Cadillac” or, “Ford makes the best cars and that’s why they’re the only cars I drive”. Today, it’s much different. Consumers aren’t as brand loyal in some cases, and can easily be influenced by other brands just by their marketing and the products they’re selling. Not only can the cars themselves influence these consumers, but also their interactions with the brands on social media platforms such as Facebook and Instagram.

Facebook is where most of the one-on-one interactions take place, and for the car dealerships who are using the platform correctly, they’re building long-term relationships with those customers. On a side note, this is where posting native content worth engaging with comes into play. If you’re posting articles from Car & Driver, Consumer Reports, or some other third party source, you won’t see engagement from your followers. By sharing pictures of vehicles in your showroom, along with exterior and interior shots of individual cars, you’ll begin to see growing interest from current and potential future customers.

I can’t stress enough the importance of interior pictures of your cars. Very few car dealerships use them on social media, and in fact, you’re withholding the most effective content you currently have. Anyone can Google search the car they want, but very few photos with the interior of the car with a real life setting. Usually most photos have a white backdrop, or fake scenery in the background, giving customers an inaccurate view of what they’ll be experiencing when they get behind the wheel.

I understand that the dealerships who do post pictures of their pre-owned lot on Facebook tend to not go too far into detail because there’s a high probability that particular car could be gone tomorrow, possibly upsetting a few followers. However, you shouldn’t be too shy from sharing your pre-owned lot, even if it’s a wide shot, especially if they’re certified pre-owned inventory where most if not all of the vehicles are by one brand.

With new cars though, post pictures, both the interior and exterior. Why have your customers go on or to get a visual of the cars you sell. While you do want them to go on your website for those details, having those pictures on Facebook too would allow interested customers to contact you via social media. This allows for instant communication, or you can try encouraging them to call if they have more questions.

As I’ve said before in multiple articles in the past, I’m very against the hard sell on social media. You’re building a community of happy customers, while also reaching out to potential car buyers. Never revert to the, “Come visit our showroom” line, because that doesn’t work. If the customer is interested they’ll visit your dealership. Your job on Facebook and Instagram is to give them a visual appeal that attracts them to your dealership and social media pages. While your ultimate goal is to sell cars, Facebook and Instagram should be used with the intent of creating a connection with the customers, whether they’ll be visiting your dealership to buy a car, or after they’ve already purchased it.

Many dealerships aren’t even using social media, and if they are, it consists of hard selling copy, along with recycled content used from some other dealership or the car brand’s advertising department. Post native content that the consumer can’t get anywhere else. That’s your value proposition on social media, and because 90-95% of dealerships don’t use Facebook or Instagram right, there’s your advantage over the competition. Social media is meant to build a long-term, and hopefully, a life-long connection with the customer. Don’t hard sell and just continue posting relevant and native content that will keep your followers coming back for more.

Car Dealerships: Stop Posting Content Your Customers Have No Interest In

Every morning I check car dealerships’ social media accounts, and to my disappointment, 90-95% of dealerships are all posting content that is boring and irrelevant. It comes as no surprise that lack of interesting posts has led to silent Facebook pages that see no engagement from fans and followers. As a result, car dealerships’ social media pages have become inactive over time. After not seeing results from the articles and non-native content they’re sharing, these dealerships then revert to hard selling, which on social media never works. There’s better ways to utilize Facebook, Instagram, and Twitter to attract both former and future customers.

Recently I came across a post on a luxury dealership’s Facebook page discussing racing technology the brand is using in their race cars, and also adding a link for further reading. That article would be worth sharing on a car magazine’s account that has scores of racing enthusiasts. The question one must ask is, “How many of this dealership’s customers will take their new cars out onto a track?” Not too many is my guess. Similar articles were being shared, not only on that account, but several other dealership’s fan pages as well. There’s a reason why customers don’t engage with the business they bought their car from. The content just isn’t compelling.

It’s rather interesting though, when these companies start sharing news about keeping their new cars looking clean, removing scratches, and posting native content of their dealership and cars in the showroom, all of a sudden the customers start interacting. You’re selling some amazing products that the car brands have spent much time marketing, why not continue marketing them in a way that makes your showroom appealing while also attracting interest by potential car buyers to visit your business? The car buying experience should be exciting, especially if your customers are purchasing a new car. That experience starts on social media.

The dealerships who understand this are posting top quality photos of their best vehicles. Exclusive content, whether that be from your blog, showroom, or pictures on Instagram is how you stand out amongst the crowd. Sure, articles from car magazines and Consumer Reports are great, but don’t make that the main focus of your social media pages. Your business should take center stage, not in terms of selling, but attracting, and you do that by using all the tools social media has given you and sharing interesting content worth reading and engaging with.

I’ve seen far too many dealerships making the mistake of posting content that brings no value to the consumer. In fact, I cringe every morning because I know you’re selling amazing vehicles that should be leaving your dealership’s lots much faster than they really are. Facebook and Instagram are the biggest, and most important platforms in your industry. Stop posting irrelevant articles or news that serves no purpose or doesn’t help customers decide whether to visit your showroom or someone else’s. You have an entire inventory worth sharing. That should be the basis for your content on social media, with articles and news stories from third party sources being the icing on the cake.

Dealerships Should Leverage Social Media To Build A Community

What dealerships are lacking the most when it comes to social media is a sense of community. Of course, when it comes to any business, community is a term that might not be used lightly. However, all those people who are following you, responding to your statuses, tweets, and Instagram pictures have become part of your social media circle. The people you interact with builds a virtual “friendship” over time, and especially for dealerships, a trust begins to form, leading them to a potential future purchase of a vehicle at your dealership.

What’s unique about car dealerships, or any establishment in the automotive industry, is you have a very wide range of consumers. You have high school to college-aged students in need of a first car, the middle-aged adult who is likely to be a loyal customer, the car enthusiast, contractors who need pickup trucks and transit vehicles, and the list goes on from there. I’ve said before that car dealerships should not just be selling cars, but an experience. Whenever I walk through the doors of the dealership I got my first car from, I could spend 30-45 minutes in the showroom looking at the new cars the dealership received, or check out the preowned inventory out front. You have the cars to attract customers, you just have to make them aware of what you have via social media.

There’s one dealership group in my state that has already created a community that not only extends to social media, but traditional forms of advertising; e-mail and online newsletter. By hosting Cars & Coffee events at their dealership locations, not only do car enthusiasts meet up and discuss cars amongst themselves, but they’re taking a look at the inventories these dealerships have. There’s a sense of community, and it not only reaches these car enthusiasts, but their families and friends, creating a large group of potential car buyers.

For the dealerships who don’t have the luxury of hosting Cars & Coffee events, social media becomes your best friend. By leveraging Facebook, Twitter, and Instagram, you can reach your previous, current, and future customers just by posting quality content and interacting with them. However, that interaction should be friendly, open to discuss cars with these people, and not sell them with, “We have these cars at our dealership, check them out.” Your account name will make it pretty clear that you probably have those models, and if that person is interested they’ll ask. Let them do the questioning first, and then you come in with the selling. By giving them the power on the platforms they’re most comfortable at, they’re going to be more open to visiting your dealership. That’s why I’m extremely against hard selling on social media, unless you’ve constantly posted great content that attracts interest.

Facebook, Instagram, and Twitter are where your customers are more open, social, and comfortable. That’s why the companies who’ve put the customers first, and interacted with them on a friendly level are seeing a stronger, close-knit following that is also loyal. Looking at any local media outlet or car magazine/auto website’s social media pages, the same people tend to comment. At times, you’ll notice people consistently commenting on each others comments, creating sub conversations. Dealerships can learn from this.

Vehicles are not one of those buying decisions you make in a day. It takes time and persuasion. By having a customer community through social media channels, it’s very possible that potential car buyers will be influenced by your own customers. The only way those customers play that role is if you post content that keeps them coming back to your social media accounts, engaging with the posts and pictures you’re sharing.

For instance, if you’re selling Hyundai’s and you’re evenly distributing content that covers all the models you sell, it’s very possible that the Sonata or Elantra community that purchased their cars from you, could not only influence others through their positive engagement, but it’s very likely that they’ll return and buy another car from you because you’ve built an online environment that is extremely friendly and open.

Communities through social media aren’t just meant for new car buyers. That car dealership group that hosts the Cars & Coffee events have customers for life. On the social media level, you can have that same effect. You need to build a long term relationship with these customers. Cars tend to have sentimental value, and if the owner not only enjoys the customer experience your dealership offers, but also loves the car, you potentially have a lifelong business relationship with that customer.

Hard Selling Copy On Social Media Doesn’t Work

Despite how many people say that their buying decisions aren’t influenced by what they see on social media, companies in many industries have seen success using platforms such as Facebook, Twitter, and Instagram. Unlike with traditional advertising, these businesses can’t get away with the, “BUY ONE, GET ONE FREE” gimmick, or any other hard selling copy that worked for television and radio. Car dealerships have still not caught up with the times and insist on selling you a car, whether you’re on Facebook, Twitter, Instagram, watching television, or when you’re listening to the radio. Selling cars in the primary goal, we all understand that. However, hard selling on Facebook is how you see no results from your social media marketing campaigns.

In my previous article, “The Marketing Disconnect Between Car Brands And Dealerships”, I covered the issues car dealerships are having with their social media marketing. This time I’m going more in-depth, taking a look at a major reason why car brands are seeing strong engagement, and dealerships aren’t.

Skimming through my Facebook news feed, a few of Chevrolet’s posts showed up on my screen, and both were perfectly written, using native content worth taking a look at. The first one read.

It’s been a school year for the books, but who’s ready for summer? For Show And Tell Tuesday, tell us where the perfect summer road trip will take you.

Notice, no hard selling copy. With the post, there was a picture of a Chevrolet Sonic in a mountainous region, probably somewhere near Arizona. What stands out here is that with the picture, along with the copy, Chevrolet is trying to evoke emotions, and if you’ve vacationed before, your car was probably part of the memories if you went on a road trip. Chevrolet fans started responding, sharing where they plan on going this summer. Because of the brand’s success at social media marketing, Chevy fans are open to interacting with the company, and with Chevy’s responses to a few of the commenters, there’s the appearance of a friendly conversation, building the trust customers want.

The next post was –

You can’t spell expressive without the SS.

One simple sentence, and Chevrolet SS fans start sharing photos of their cars. Chevy didn’t ask for pictures, it was a simple post with a catchy phrase. So far there has been over 4,500 likes and close to 300 shares. Could you imagine the exposure that one status got, along with the engagement and overall reach? These posts are vital to keeping loyal fans and followers coming back for more, which in-turn makes them more open to sharing their own experiences driving Chevrolets. So why aren’t car dealerships doing the same?

The usual posts for car dealerships is usually somewhere along the lines of, “You like this car? Come and see it”. There’s no value given to followers, no information about the car, and no good reason for potential customers to actually visit these dealerships. Instead of hard selling, or even subliminally trying to sell the cars features in your posts, create an emotional connection. Why are there consumers who buy from just one brand, or even one particular model? The experience and memories they had driving that car, along with its dependability. By not creating an emotional connection, you missed a perfect opportunity to attract brand loyal consumers, and possibly repelled them if the hard selling copy was just too much.

What’s unique about social media is that customers are beginning to become “friends” with companies. They may not admit it, but they’re sharing photos of their car, talking about their experiences, and like and share content these car brands are posting. Dealerships could do the exact same thing, and in fact, they’d be building lifelong customers and relationships, not just attracting new customers who might buy one car in their lifetime from that dealer. Social media can build consumer equity over time. You can’t take Facebook, Instagram, and Twitter lightly as customers are beginning to create virtual friendships with brands.

If anything, social media for car dealerships can be used as a tool for long term car sales, especially now with the rising number of consumers leasing instead of buying. This is leading to car buyers returning every 24 to 36 months. You can’t miss the opportunity that the economy and social media have given you. You could potentially have lifelong customers if you market right on all social media platforms.

The Marketing Disconnect Between Car Brands And Dealerships

In business and marketing, we’re taught about the importance of having a supply chain in which every member does their part to the best of their ability. When it comes to car brands themselves, they have manufacturers and suppliers producing the parts necessary to make a specific model, and from there those brands need a good distribution system to get their cars to dealerships’ showrooms. In the marketing and advertising branch however, there is a disconnect that begins on the local level, where dealerships aren’t carrying the marketing momentum via social media to their cities and states.

Social media marketing is unique because you can target your audience on a local and personal level instead of paying thousands on advertising for radio and television. With Facebook and Instagram you can get a good idea at what content works, draws the most interest and engagement, and understand exactly what the customer wants on a more personal level. Car brands have the power to distribute their ads on a national scale, while car dealerships are left with the daunting challenge to market locally, while also contending with other dealerships who sell the same car brands.

As I’ve said before, native content is extremely important. It gets the most engagement by fans, and is more likely to go viral than recycled content used by car brands and other dealerships. It’s rather interesting that car brands do post native content consistently, reaping the rewards, while car dealerships don’t follow the same marketing path. There is no excuse for this as dealerships have these cars in their showrooms and on their lots. They can take similar photos, posting interior and exterior shots of the car, creating a buzz and a desire to see the car in person by potential car buyers.

Facebook and Instagram are the most important social media marketing tools that make your native content go viral. By posting pictures of your best cars on Facebook, and then later on Instagram, you’re going to accumulate a following, both locally and even globally. The point of social media marketing is to get recognized. Prior to researching car dealerships in my area, I had no knowledge of their existence, especially those that were within a 20 mile radius. The prestigious dealerships are always well-known, but they also have a strong reputation of being the best in the area. For smaller dealerships, you don’t have that luxury, which is why social media marketing is vital to your business’ success.

Using social media to its full potential is crucial, and if the marketing is done right, it could pay dividends later on down the road. People always ask why dealerships don’t use social media, and it’s because they don’t see immediate results. But with hard work comes the reward. By putting in the time and dedication, you’ll see more engagement, followers, and interested customers. Remember, social media marketing isn’t a sprint, it’s a marathon, and by taking steps everyday towards the finish line, you will accomplish your overall goal: Selling more cars, and creating a close-knit community of loyal customers.

Car Dealerships: Use Social Media To Your Advantage

The name of the game is to sell cars, and what better way to do that than having an effective social media marketing strategy? Every other industry has hopped on board, and now it’s time for the auto industry to do the same. But what is really stopping dealerships across the country from branding and marketing their businesses to appeal to customers within their region? Unlike with TV ads, Facebook ads can target specific potential car buyers that live within walking and short driving distance of the dealerships that are advertising. So what’s the hold up?

First off, I’m just going to be straightforward. The social media accounts most dealerships operate are downright boring. You’re a business, not a virtual newspaper selling coupons every 3-6 months. Stop hard selling as if this is the 1950’s. One reason there is very little engagement with most dealerships’ social media pages is due to lack of trust. But more importantly, the content these accounts post aren’t worth reading or responding to. Instead of posting already used content by other dealerships that are selling the same brand, post unique content that shows off your showroom, best cars in your inventory, and interesting news or services that you provide.

Create a blog and share your content on your social media accounts. Tell possible car buyers why they should buy from you, why they should have their car serviced at your dealership, and explain the parts you use in the maintenance department to build trust and persuade car owners to come to you. Only posting when you have a sale or service special falls on deaf ears because you haven’t created good enough content that keeps people coming to your Facebook or Twitter page. They will inevitably glance or skip right over your post because 90% of your content is hard selling.

Post photos on Instagram. Herb Chambers BMW of Sudbury consistently posts pictures of BMW’s that are in their showroom. What 20, 30, or 40 year old doesn’t like a BMW M3, i8, or 435i Gran Coupe? You’re missing out by not posting on Instagram. The companies who are utilizing all social media platforms are increasing sales, but it’s their patience and determination that’s keeping them relevant because they’re posting good content that people want to see.

By being on social media, you’re in essence becoming an influencer. In studies, 27% of consumers are influenced by the cars they see on Facebook, Twitter, and Instagram. Because the pictures contain the car on the road, in the city, or in the woods, consumers can visualize themselves driving that car, or taking that same photo on their vacation. You’re giving social media users eye candy that they just might indulge in.

Who Said Millennials Aren’t Buying Cars?

Remember the reports that Millennials weren’t buying cars, or were less interested in vehicles than previous generations? Well, the sales figures don’t backup those statements, and now we can throw a whole new generation under the bus for not buying automobiles. According to Bloomberg, Millennials (Generation Y) made up 27% of new car sales last year, passing Generation X for 2nd place and being right behind the Baby Boomers. I guess we can now blame Generation X, and assume that they love their iPhones and iPads more than driving, and would rather use Uber to get around than driving their own car.

The answer is simple as to why Millennials are finally buying new cars. After being weighted down with debt and facing an economic crisis, this generation was dealing with much more adversity in buying cars than in previous generations. Also, rising car prices haven’t helped either, leaving the used car lot as the best option if Millennials wanted to own a car. With this generation finally entering the work force and slowly paying off their debt, buying automobiles is finally within their reach.

According to the article Bloomberg posted, Millennials are also beginning to move out to the suburbs, which once again proves another theory wrong. It’s been reported for a while that this generation is moving to the city and embracing the idea of not owning cars, and relying on public transportation to get around. Now it appears that they’re in fact moving to areas where subways and buses aren’t as common, making it difficult to travel without a vehicle. Clearly, Millennials aren’t as in love with the idea of using Uber as reports suggested, or preferring to find other ways of transportation besides driving themselves.

It shouldn’t be understated that the Millennial generation spans from the years of 1980-2004. This means that the oldest member of this generation is 35 and the youngest is 11-16. Car sales by demographics can be distorted. Not only are we talking about a generation that is still in school, but some of them don’t even have a license. How can they buy a car when they’re still talking about what shows are on Disney or Nickelodeon? Let’s also not forget those 35 year olds. Because they’ve been in the work force the longest out of this generation, it’s possible that they’re the ones who make up the majority of the 27%.

At the end of the day, Millennials still love cars, and car enthusiasts can breath a sigh of relief. Our cars are going nowhere, and with the latest sales figures, this generation is eager to buy new vehicles and get behind the wheel. Now, maybe all the theorists out there can get on Generation X’s case for not buying new cars. Maybe they’re the real car haters and people who prefer public transportation.