Redundancy Does Not Sell Cars
The automotive world, like many industries, are still stuck in 20th century thinking when it comes to marketing and advertising. Redundancy does not sell products. It doesn’t matter whether it’s…
BMW Says No More Manual Transmissions, A Sign Of Things To Come?
Save the manuals! Right? Well, BMW doesn’t think so, in fact they’re planning on getting rid of manual transmissions in their performance cars, and replacing them with automatics and paddle…
Marketers’ Underestimation Of The Car Buying Process: Used Cars
In the second installment of the “Marketers’ Underestimation Of The Car Buying Process” series, used cars, specifically certified used cars, get the spotlight. In my last article, I discussed marketers’…
Car Dealerships Can Learn SMM From Racing Teams
Weekends during the summer attract car enthusiasts from all walks of life, who have different tastes in cars and racing series. NASCAR, Continental Tire SportsCar Challenge, and Tudor United SportsCar…
Marketers’ Underestimation Of The Car Buying Process
Over the past few months I’ve watched many videos and have read articles discussing social media marketing for car dealerships. I’ve had a hunger to learn as much as I…
Posting The Right Content At The Wrong Time = No Engagement
Social media marketing is the most unique form of advertising the business world has ever seen. Instead of putting out printed advertisement, radio, and television ads during seasonal or quarterly…
Having A Consistent Message On Social Media Is A Must
With companies slowly transitioning marketing attention to social media, many have a difficult time promoting a consistent message across all platforms, especially for car dealerships. Traditional forms of advertising were…
The Cars Sell Themselves, You Need To Market Them
Social media has and will continue to change how we see marketing and sales, and as the years continue to roll on, we’re also beginning to see a distinct difference…
Car Dealerships: It’s Social Media, Not A Newspaper
The biggest mistake, among many that car dealerships make, is using social media as if it’s meant to be a newspaper. The 20th century form of effective marketing is over,…
Be The Primary Resource of Information For Your Customers
Rarely, if ever, do I see companies in the automotive industry, especially car dealerships, be the primary resource for car buying research. Whether this has to do with dealership’s fear…