Dealerships Should Leverage Social Media To Build A Community
What dealerships are lacking the most when it comes to social media is a sense of community. Of course, when it comes to any business, community is a term that…
Hard Selling Copy On Social Media Doesn’t Work
Despite how many people say that their buying decisions aren’t influenced by what they see on social media, companies in many industries have seen success using platforms such as Facebook,…
The Marketing Disconnect Between Car Brands And Dealerships
In business and marketing, we’re taught about the importance of having a supply chain in which every member does their part to the best of their ability. When it comes…
Social Media Can Help Clear Out Old Inventory
Constantly keeping my eyes open and on the lookout for great car deals, I’ve noticed some dealerships still have new 2014 models in their inventory. This poses the question. Why?…
Native Content Is A Must For Car Dealerships
In the automotive industry, any form of marketing can become unoriginal. From commercials and newspaper ads to social media posts, car dealerships use recycled material to create content, especially on…
Car Dealerships: Find A Social Media Manager To Run Your Accounts
Having spent a lot of time visiting car dealerships’ Facebook pages, both local and across the country, it’s apparent which dealerships understand the importance of having a social media manager…
Car Dealerships: You Should Be Selling An Experience, Not Just Cars
Even in the year of 2015, car buyers have a very negative perception of car dealerships. Go on Twitter, search the term “car dealerships” and you get many disgruntled consumers…
Car Dealerships: Use Social Media To Your Advantage
The name of the game is to sell cars, and what better way to do that than having an effective social media marketing strategy? Every other industry has hopped on…
Volvo Dealerships, Listen Up
In the month of April, Volvo was outsold by Porsche in the United States, 5,217 cars to 4,636 sold by the Swedish automaker. This is very alarming, especially since Porsche’s…
Cadillac Should Be Focusing On Dodge, Not The Germans
Cadillac’s President, Johan de Nysschen, has been very vocal the past few months after the unveiling of the new Cadillac ATS-V and CTS-V. He believes that the GM luxury brand…