Why Buy a Subaru When You Can Treat Yourself With German Engineering

Winter is right around the corner. Many in the northern regions of the United States have received their first snowfall of the year, and that means we’re getting closer to unplowed roads and treacherous driving conditions. In the Northeast, Subaru has a monopoly on the AWD market in New England, as they’re the most relied upon brand to get people to and from work safely when it snows. But what if I told you that there’s another alternative for AWD vehicles around or under $30,000 that combine German engineering, luxury, technology, and AWD to enhance your winter driving experience this year?

Yes I know what you’re thinking, “Subarus are cheaper to maintain and they can be purchased new instead of certified used so why would I want to buy a German car?” It’s a fair argument, but you and I both know that it’s crossed your mind. A Mercedes Benz, Audi, or BMW for year round driving, luxury interior, and only a blizzard could stop Quattro, 4Matic, and X-Drive AWD technologies. Let’s put it this way, just like gingerbread, Lindt chocolate, and all the pastries you’re going to stuff yourself with this holiday season, owning a German car is a temptation that can’t be ignored.

Mercedes Benz

“The Best or Nothing” says it all. Why settle for a Subaru with a CVT transmission that makes driving mundane, when you can go with Mercedes Benz that provides AWD and comfort. There’s a few options to choose from, all under $30k, and best of all, still under warranty.

C-Class 2012-2014

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The Mercedes Benz C300 that’s still under warranty and certified used can go anywhere between $22k and 30k depending on the mileage and number of previous owners. A great way to step into luxury, the C300 was the gateway to bigger and better vehicles by Mercedes Benz prior to the CLA hitting the market.

The C300 comes with a V-6 engine that produces 248 horsepower, so when it’s not snowing you can have some fun on the roads. For features you’ll get a navigation system and backup assist, bluetooth, power seats for both driver and passenger, and automatic temperature control. While the C-Class would be in the same price range as the Legacy, you’d receive better interior features, more power, and because it’s used, you won’t experience the big depreciation hit after driving off the lot.

E-Class 2011-2013

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Believe it or not, you can also decide to go with the E350, which prices will vary. Hovering right around $30k, you’re now behind the wheel of the mid-level model in the Mercedes Benz lineup. This is where class and luxury come together to create one incredible sedan. With the option of wooden panels on the dash and small touches that distinguishes the E-Class from the C-Class will no doubt have an effect on how you carry yourself. There’s no walking with your head down in the office when you’re showing up in an E350.

With a V-6 engine, your E350 will get 302 horsepower. Just like the C300, you’ll have a built-in navigation system and backup assist, bluetooth, power seats, memory seat and head restraints, and automatic temperature control. The E350 is a step up from the C-Class, and with AWD, this car makes the perfect winter warrior, while also being a head turner.

GLK-Class 2014

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You can also find a certified pre-owned GLK 350 for under $30k. Unlike the C and E-Class, the GLK will provide versatility and cargo room. Similar interior features, along with wooden panels is another nice touch by Mercedes Benz that will set you apart from a Subaru Outback. It’s perfect for the family on the go who need to get to school or other extra curricular activities. Old man winter won’t stop those in a GLK, and even during the warmer seasons, you’ll have an SUV that fits any situation.

BMW

“The Ultimate Driving Machine” can also being your ultimate winter daily driver. With X-Drive you have another formidable AWD system that won’t let you down.

320/328 2013 – 2014

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BMW’s answer to the C-Class. Priced anywhere from $22k to $30k, you have a choice between going on the cheaper end with the 320i or going more expensive with better interior options by choosing the 328i. With a difference in power by about 60 horses, the 320i is really an entry level sedan that will introduce you to the brand, but still offers the comfort and features of the more powerful 328i. When choosing between such as BMW and Mercedes, it really comes down to personal preference and taste in luxury interiors.

You’re still getting a navigation system, wooden trim depending on the options that come with the car, heated and memory seats and automatic temperature control, but you won’t have backup assist. The major difference is engine type between Mercedes Benz and BMW. On the 3 Series you’ll get a 4 cylinder intercooled turbo engine that will get you either 180 hp or 240 hp depending on whether you decide to go with a 320i or 328i. You’ll also get slightly better fuel efficiency in the city and highway by going with BMW.

X1 2013 – 2014

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BMW’s smallest crossover SUV is another alternative to versatility and cargo space and can be found around $22k to $28k. Essentially the 3 series on stilts, the X1 provides a higher ride height, similar interior features, and the same engine as the 328i. Smaller than the GLK, the X1 is truly a crossover, so you may sacrifice in terms of interior, but you’ll be saving on initial cost of purchase and better savings at the fuel pump.

Audi

Many Audi owners have made the argument, and rightfully so, that Quattro is the best AWD system out of the three major German luxury car manufacturers. For the harsh winters of New England, Audis priced around or below $30k will make your winter weather driving experiences better this season, giving you the peace of mind when it starts snowing heavy during rush hour.

A4 2012-2015

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The A4, which competes with the C-Class and 3 Series, tends to be near the higher side of the $22 to $30k spectrum. Right now however, there are deals out there where you can find a 2015 A4 for just under $30k due to the new model year of 2017s that were released earlier this year. While the 2015 sports the outdated look, you’re not cheated out of the luxury aspects of the car, nor the performance.

With the A4 you’ll get a 4 cylinder intercooled turbo engine producing 220 horsepower, and since it’s an inline four, you’ll have better fuel economy that is in the same range as the BMW 3 Series, 22 mpg in the city and 31 mpg on the highway. Like it’s competitors, you’ll get similar interior features such as power seats, automatic temperature control, and navigation system. More importantly with Audi, is the advantage of the Quattro AWD system. That’s what will get you home safely during a winter storm.

Conclusion

Buying a German car has it’s rewards, and it’s up to the individual as to whether they’re willing to buy a new Subaru, or go with the more luxurious German competitors by purchasing a certified used Mercedes Benz, BMW, or Audi. Either decision has it pros and cons, but there’s no doubt that you’d entertain the thought of buying German.

No matter what the choice is, the first priority is to get to your destinations safe this winter by having a reliable winter warrior. Subaru has proved time and again that they’re the best in their class, but if you want a side of luxury, the Germans are right there to grab your attention.

The Boston Car Scene: Where Does it Rank?

With YouTube and Instagram being the catalyst for car scenes across the United States in the 21st Century, car culture has always been considered more prominent in California, Texas, and Florida. Due to our inability to have year round events in the Boston area with our harsh winters and very unpredictable spring and fall months, the summer is really the only time of year we can take our cars out with full confidence that rain will not cancel events. With that being said, where does the Boston car scene rank, and is it underestimated and overlooked to some degree in the car world?

As a Bostonian and having seen the transformation this city has gone through over the past decade, car culture and its relevance in the automotive world is directly linked to our local economy. Over the past few years Boston has attracted business leaders and entrepreneurs, which in turn has brought some very rare exotics to the streets of our historical city.

This year a Pagani Zonda S showed up to Tutto Italiano at Larz Anderson Auto Museum, which is the largest event for Italian cars in the Northeast. Also present was a Ferrari Enzo that drew a crowd immediately when it pulled in. Herb Chambers Lamborghini of Boston held a get-together for Lamborghini owners prior to the event, and when all 18 cars including four Aventador SVs showed up, the entire park and the spectators there flocked to see them park on the lawn to meet their Alfa Romeo counterparts.

It’s not just Italian exotics that have become more of a common sight in and around the city. 2016 has been the year of the Porsche GT3 and GT3 RS. At Cars & Coffee, you can fully expect to see at least 2 of each to show up, and on some occasions even more. With the addition of a McLaren dealership 20 miles south of Boston, and the Aston Martin dealership in the western suburbs, the British car market has increased in popularity as well.

Boston’s car scene may never grow to the size of Florida’s, California’s, or Texas’, but it’s one that deserves a lot of respect. Car events have become fun for many who attend, and with the sightings of Aventador SVs, McLaren 650s, newer Ferraris, and even a Pagani Zonda S, the car community has gained a lot of traction, which is now introducing a new generation of car lovers to brands such as Audi, Mercedes Benz, and BMW, which has a very strong and loyal following.

Bigger and better things are sure to come, especially with the growth that the community has experienced over the past year. Hopefully with the growing number of car photographers constantly posting on Instagram, Boston’s car culture will bring further awareness to car lovers in New England who are looking to be a part of something big, that Texas, California, and Florida has monopolized.

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Is Audi, BMW, and Mercedes Benz Styling Becoming Lazy?

Remember when you were walking back to your car with groceries and saw a Mercedes Benz and knew exactly what model it was? Have you seen two Audis parked next to each other and could distinguish the difference between the two from a distance? Do you also remember when BMW’s numbering system actually made sense? Those were the days. Now German automakers just extend or shorten the length of models, stick on a different number, and sell it with some added gimmicks or lower price tag. Anyone else see a growing problem from the German luxury market?

Needless to say, the interiors that Mercedes Benz offers is in a league of its own. A comfortable and welcoming environment could make the idea of living in an S-Class sound reasonable. Audi’s updated cabin that’s now noticeable in the 2017 Q7 and A4 will put them in the upper echelon when it comes to stylish and luxurious interiors. But when you take a look at the outside of most of the models the big three German manufacturers offer, you begin to realize just how lazy automotive design has become.

Starting with BMW, the 3 Series, 5 Series, and 7 Series all had a slightly different face a few years ago. You could tell they were from the same family, but the siblings were not identical. Today with the recent addition of the 4 Series, the two door coupe and convertible are essentially the sportier versions of the 3 Series sedans. But it doesn’t stop there. With the 435i Gran Coupe, BMW has effectively created a dilemma where a four door has been given a number that was supposed to symbolize the difference between the coupes from the sedans. There’s no value proposition that the Gran Coupe offers, in fact you pay more for what is a 3 Series with an extended trunk.

Lately, car enthusiasts have had to ask themselves, “What is Mercedes Benz doing to their lineup?” There was once a time when the C-Class, E-Class, and S-Class were all distinctive. As recent as 2014, the C-Class and E-Class from front to back were completely different, with the C-Class clearly being more of an entry level sedan, and the E-Class having a very upscale presence, both in terms of the exterior and interior. Now with the 2017 models hitting showrooms, the C-Class sedan, and more noticeable with the coupe, have the same body style as the S-Class. The redesigned E-Class has become the middle child, having a very similar appearance to it’s bigger and smaller siblings. Mercedes Benz has defined the term “German luxury” for the past decade; there was no reason to make carbon copies of their models

Audi might just be he laziest of them all, despite BMW and Mercedes Benz attempts to claim the thrown on producing identical cars. Park an Audi A6 and A8 next to each other, same color and year, and you’ll have a 50% chance of guessing the correct model. If you subtract the A7, TT, and SUVs from the Audi lineup, you’re left with three sedans and one coupe that all have similar body styles and faces, but only differ in size. At some point, an executive at the corporate level must take a look at the lineup and think, “Maybe we need to stop being so mundane”.

The lack of creativity and originality is frightening to say the least. Yes the Mercedes Benz AMG’s, BMW M-Series, and Audi S-Line make our mouths water and we crave more power, but at the end of the day, the German automakers are beginning to lose their speciality. Right now we’re living in an era where the i8, R8, and GT-S are the only iconic cars that we’ll look back on and remember. Twenty years ago, the BMW M3 and Mercedes Benz 190E Cosworth were attainable sports cars that we could all enjoy. Today there’s not a special car within the reach of the average American.

German cars will always be looked at as the very best in luxury. However, maybe it’s time to look elsewhere for a car that is unique. Jaguar and Volvo are beginning to find a foothold, and once their new and updated lineups are completed, the Germans will have stiff competition coming from Britain and Sweden.

Maserati and Jaguar Are Ready To Take The Stage

The perennial powerhouses, BMW, Audi, and Mercedes Benz could be on the verge of a luxury market share war with the British and Italians very soon. For far too long, the big three German automakers have gone untouched, growing their lineups by adding vehicles that reach every market sector in the automotive industry. With models consisting of bigger or smaller versions of their siblings, the Audi A3, A4, A5, A6, and A8, Mercedes Benz C-Class, E-Class, and S-Class, and BMW’s 3 Series, 4 Series, 5 Series, and 7 Series, all have similar, or downright lazy styling in terms of exterior. The time has come for a fresh design from other automakers, and ones that aren’t based in Germany.

It’s Jaguar and Maserati’s time to shine, and with new models ready to hit the market this year for both automakers, the British and Italians are ready to make a huge splash. Maserati unveiled their new and first ever SUV, the Levante, which starts at $72,000 and we should expect to see Maserati’s newest addition to the lineup in September. Jaguar is only months away from offering the new XE and first ever SUV, the F-Pace, in showrooms across the United States, which is expected to be in June. It seems as though the pieces are coming together for Jaguar and Maserati, and once they’re in place, they’ll be off an running to take on much larger companies.

The new Jaguar XE will be priced starting at $34,900, which will immediately take on the Audi A3, Mercedes Benz CLA, and BMW 320i, which are all in the same price range. Since the XE can exceed a $50,000 price tag, it will also be a direct competitor to the A4, C-Class, and 3-Series. In terms of power, the XE will get a 240 hp 4 cylinder turbo engine and also a 340 hp supercharged V6 on the higher trims. This will put them right in line with their German counterparts, as the new Mercedes Benz C450 AMG will top the list with a 362 hp bi-turbo V8.

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The new F-Pace comes with two different engine types; A 180 hp 4 cylinder diesel, or a 340 hp turbocharged V6. Pricing starts at just over $40,000, which will take on the Audi Q5, Mercedes Benz GLE, and BMW X3. Because Jaguar is basing their SUV off the F-Type, the F-Pace is performance driven. This is not your typical soccer mom SUV, and in fact, dads can now have fun with the grocery getter, as the F-Pace is capable of going from 0-60 in 5.4 seconds. While this is not advised, it can also reach a top speed of 155 mph, so the young guy in a sports coupe might not have such an easy time leaving you in the dust. On higher trims, the F-Pace can exceed $50,000, but thankfully the V6 can be paired with any trim level.

As of right now, we don’t know the performance that the Maserati Levante will have. We can only speculate that it will receive a similar engine to the Maserati Ghibli, which would be a 345 hp twin turbo V6 on the entry level trim, and possibly the 404 hp twin turbo V6 on the higher trims, but that’s purely speculation. The Levante is set to take on the BMW X6 xDrive50i and Mercedes Benz GLE450 AMG Coupe which are beginning to roam the streets. Another automaker which hasn’t been discussed that will also get their turf impeded on by the Levante is Porsche. Still more of a niche manufacturer, Porsche and it’s compact SUV the Macan, will now have to take on a new competitor in its class. The performance SUV market is going to get real interesting by the end of this year, and it will be exciting to see who ends up on top after this is all said and done.

Jaguar and Maserati can no longer be looked at as small time players in the high-end luxury market. While Maserati will stay above $70,000 on all their models, Jaguar will now be entering new territory by offering a model within the $35,000 – $40,000 price range. Soon, consumers will be able to choose from other countries besides Germany to find the best the luxury market has to offer. As it turns out, Porsche’s decision to introduce an SUV to sports car only lineup, set the stage for other manufacturers to do the same. Now Jaguar and Maserati can compete on bigger scale and begin to take market share away from the German powerhouses.

Is Luxury Taking On A Whole New Meaning In The Automotive World?

If someone walked up to you fifteen years ago and said that Subaru, Honda, Mazda, and Toyota were making four door sedans that rivaled the Germans, would you believe them? Or better yet, if that same person told you Audi, Mercedes Benz, and BMW were offering smaller vehicles with starting prices near $30,000, would you think they were joking? The reality is, in the year 2014 the Subaru Legacy, Honda Accord and Civic, Mazda 6, and Toyota Camry and Avalon are all on par with German luxury vehicles, but for a fraction of the cost. While the big three German auto manufacturers are entering the cheaper luxury markets, the Japanese and even the Americans are meeting them with top notch vehicles that might make you question your bias towards a certain car brand.

The fact that any car can have an LCD monitor, leather seats, a spacious interior, and great fuel economy, really begs the question on whether it’s worth spending $10,000 – $20,000 more to get the same package and luxury you’d find on what used to be inferior car brands. For many, the dream of owning a Mercedes Benz or BMW will never go away, but when we were kids, who could have foreseen a Honda, Toyota, Mazda, or Subaru with a luxurious interior? What was once exclusive to those who were affluent, can now be found on most cars that were seen as average. Luxury really has taken on a whole new meaning, but it doesn’t stop there. Performance is also another feature that can be found on four door sedans that were 15 years ago, a family oriented vehicle.

You can own a Subaru Legacy with a 265 horsepower V6 engine for around $32,000, almost $8,000 less than the Audi A4 that has a turbocharged four cylinder engine with 220 horsepower. I must ask the question again, is it worth spending the extra $8,000 on an Audi when you can own a Subaru with the same comforts and styling? The Chrysler 200 has a V6 option which supplies a whopping 295 hp, completely blowing away any of the Japanese or German four door sedans in the price range of $30,000 – $35,000.

But at the end of the day, all the driver really wants is reliability with a combination of some form of luxury, and Honda, Mazda, Subaru, and Toyota can offer that. These brands speak for themselves as they’ve been known for reliability for years, but now that they’ve put in nicer interiors, leather seats, and performance for competitive prices, it’s hard to see why you’d pay extra for a car that offers the same. The only major difference is the badge on the front of the car and the recognition that brand has that catches the eyes of bystanders.

Heading into 2015, the consumer is going to have a boatload of options in the four door luxury sedan market in the $30,000 – $35,000 price range. Luxury is what you make it; the auto manufacturers are just making cars that help steer you into their direction. Owning an Audi, Mercedes, or BMW is a major feat, but when you see cheaper options that may offer more, it’s hard to say no.

Auto Marketing: Are Car Manufacturers Becoming Too Much Alike?

Let’s go back in time for a minute to the late 1990’s to early 2000’s in the automotive world. What has changed since those days? Are consumers more confused now than ever? Are car manufacturers becoming too much the same, losing that individuality and no longer catering to the loyal customers they’ve had for probably generations? These are the questions that no one is asking, and in an industry that is constantly changing, why have blurred lines appeared where consumers can’t decide on what the better brand is, and instead just go along with tradition?

In the late 90’s if you wanted luxury you probably would buy a Mercedes Benz, BMW, or Cadillac. For the average family vehicle that was reliable and safe you’d go with the Honda, Toyota, Subaru, or Volvo. The young and dangerous teenager who wants speed would maybe look at a Ford Mustang, Chevrolet Camaro, or Pontiac Firebird. And for the person that wanted a pickup truck, Dodge, Chevy, GMC, and Ford were constantly advertising on TV to appeal to that specific person.

However, today there is such a variety of vehicles in the same price range that often get forgotten, not because they’re of poor quality, but they’re neither marketed correctly nor presented as an individual car manufacturer that stands out from the competition. For example, the average consumer who has no loyal ties to one specific brand will look in multiple categories such as, fuel economy, safety, performance and price. Yet most likely, they’ll only compare the car brands and models that are most prevalent in their lives that have been marketed to them constantly over the years.

As I wrote in a previous article, the 2015 Chrysler 200 is priced from $21,000 to $31,000, putting it in the same price range as the Toyota Corolla, Volkswagen Jetta, Honda Civic and Accord, the Mazda 6 and the list could continue on for a while. What the average consumer who wants performance while still owning a four door sedan doesn’t realize is that the 200 comes with a V6 engine that supplies 295 horsepower, completely blowing away the competition in it’s class in performance. Any one of the cars listed are also subjected to the same reality that poor marketing and a person’s personal preference completely drives their buying habits.

Let’s take a look at the new crossover SUV market that is constantly growing that includes the BMW X1 and the all new Audi Q3. Besides looking good, and for BMW and Audi the brand recognition, what do they really have to offer that other manufacturers can’t? Because luxury brands are now entering markets that are now rivaling Ford, Honda, Toyota, Volkswagen, and Mazda, consumers will now look to just the luxury brands and skip over what the traditional brands in that price range offer.

What used to be a black and white market has now become an array of colors, and while that is great news for the consumer, the manufacturers may end up losing in the end. If the consumer wants a small compact sedan, they’re going to be attracted to the Audi A3 or Mercedes Benz CLA without looking at what the other auto brands have to offer. The sports car market has remained the same over the years, as there is still a price margin wide enough where younger consumers will look to the American muscle cars over the BMW 2 series and others in that category.

The auto market has certainly become competitive, but along with it is the loss of individuality. Most have LED lights, leather seats, MP3 capability, power windows, keyless entry, and other technologies and comforts that were only found on the most luxurious of brands in the late 90’s. There needs to be better marketing strategies from auto manufacturers, whether that be target advertising, or mass marketing that reaches a variety of different people. BMW, Audi, and Mercedes Benz will be catering to a whole new audience; the audience that once bought Hondas, Toyotas, Volkswagens and Fords. TV commercials aren’t enough anymore as brand recognition is enough for consumers to get fixated on one manufacturer.

Right now there are multiple options at all different price ranges, but the consumer doesn’t know it. These auto manufacturers need to become unique again and cater to the specific audience they knew would buy their brand for many years to come. For the time being, the German luxury car segment is taking over, and if the other manufactures don’t step up their game, they’ll be in a for a rude awakening if and when Audi, BMW, and Mercedes Benz introduce the smaller vehicles they’ve been selling in Europe.