2019 Lincoln Nautilus – Is This The Revival of American Luxury?

For the better part of the last 20 years or so, American luxury car brands have been on the ropes due to the emergence and dominance of European luxury sedans and crossovers. To try appealing to the remaining consumer base that’s been on the fence of whether to choose a German brand over manufacturers from Detroit, companies like Cadillac have tried their best to impersonate European styling and driving feel, but continue to fall short as Americans still gravitate towards Audi, BMW, and Mercedes Benz. Lincoln however, is on a mission to change that by going back to their roots and provide drivers with a luxury feel only Americans can offer.

The all new Lincoln Nautilus, which has replaced the MKX in the lineup, not only brings back American tradition by having an actual name rather than a combination of letters, but also offers a premium feel both inside and out. As we all know Lincoln is owned by Ford, which has really been a thorn in the side of the company because prior to the last few years, nothing really distinguished their vehicles form Ford’s lineup. The current MKZ is a rebadged Fusion with a different body style, just like the Lincoln Town Car was a more luxurious Ford Crown Vic. But believe it or not, the Nautilus is built on the same platform as the Ford Edge, yet even after 10 minutes of looking at it, there’s very few subtle design elements that you could potentially see the appearance of an Edge before you’re forcing yourself to see what’s not there.

For performance, you’ll have a choice between a two liter four cylinder engine, or the 2.7L twin-turbocharged V6 that’s found in the Edge ST that will get 335 hp and 380 lb ft of torque. New for 2019 is the 8-speed automatic transmission that replaces the six speed automatic found in 2018 models of the MKX. There’s also two different drivetrain options available, with front wheel drive coming standard and the ability to upgrade to all-wheel drive. Fuel economy will differ depending on which engine you choose, as the V6 will get 17 mpg in the city and 24 mpg on the highway.

There’s three trims available for the 2019 Nautilus: Select, Reserve, and Black Label. Going with the Black Label trim will offer over-the-top, but definitely welcoming luxury features and touches that many in the industry rave about. Inside you’re greeted by Venetian leather seats with three different themes to choose from that change the interior color combinations. These seats will be heated and ventilated, and as part of the climate package, a heated steering wheel and heated rear seats will also be included. You’ll enjoy the music being played on the radio as the Black Label gets the upgraded 19 speaker Revel Ultima Sound System that’s been praised by many automotive YouTubers for providing crisp audio.

The Nautilus isn’t just luxurious, but also provides a good amount of safety features. Optional is a 360 degree top view camera that’s becoming common on all new vehicles in this segment. This camera, along with front parking sensors and enhanced active park assist make up the Technology Package. As part of the Driver Assistance Package, more safety features are added that include adaptive cruise control with stop and go and lane centering, adaptive steering, and a collision mitigation system.

Besides some of the technology features that are available on the Ford Edge, the only aspect of this vehicle that resembles Ford products is the center console. Same design that you’ll find inside an Edge, with the only difference being that there’s no rotary dial to select gears, and instead you’ll have push buttons next to the infotainment system. Speaking of that infotainment system, the Nautilus gets Ford’s Sync 3 System which includes voice activated navigation along with Apple CarPlay and Android Auto. There will also be a compartment for your smartphone that includes a wireless phone charging pad, which is all being offered on the Edge.

Overall, the Nautilus is a step in the right direction for an automotive brand that has to compete with the likes of Mercedes Benz, Audi, and BMW. What I like about this crossover is that the designers masked this vehicle to limit how much influence Ford has on Lincoln, which should draw in consumers who want to stand out from the German crossovers on the road.

At the end of the day what’s standing in the way of the Nautilus is marketing and brand image. If Lincoln tries appealing to middle-aged adults and steers further away from consumers on the edge of retirement, the Nautilus can certainly find a niche customer base and find success in this very competitive segment.

2019 Chevrolet Silverado 1500 LT – New Look, Same Pickup Truck

With a new decade on the horizon, the pickup truck segment is really beginning to heat up as this just might be the most competitive era for pickup trucks in many years. Ford’s redesigned F150, and soon to be released Ranger will be formidable competition, and with Dodge’s new RAM 1500 the US automakers have positioned themselves to compete for top spot. Chevrolet has a few potential significant players in the game as well, with the Colorado and Silverado. Both models have sportier trims to take on the F150 Raptor while also appealing to a market that desires capable off-road trucks that also have a rugged appearance. With all that being said, where does the completely redesigned Chevy Silverado fit in?

Some people have voiced their opinion about the new front end and that seems to get most of the attention, while the minor details go unnoticed. Before getting into why I believe Chevy didn’t abandon their heritage, there is one aspect of the Silverado’s appearance that does raise eyebrows. When looking at the pickup truck from the side profile, it no longer sports the traditional square wheel arches, and instead Chevy decided to go with a look that’s right in line with competitors in the Silverado’s class.

From an appearance standpoint as a whole, my opinion is that Chevy is basically saying. “2020 is almost here, but we’re not changing who we are to appeal to the same consumers who would rather purchase a Ford F150 or Dodge Ram 1500. Our loyal customers come first, and the slight improvements we’ve made further suits their lifestyle and daily activities”.

The reason why I say this is not only because the Silverado is the first pickup truck to have a power tailgate that goes both up and down, but they added seven additional inches in the bed of the truck while also adding three inches of space in the rear of the cab. If that wasn’t enough, in the bed of the Silverado there’s 12 anchor points with an option to add nine additional anchors to tie down whatever is being carried. This truck was built for contractors, farmers, or anyone who works outdoors for a living. It’s a pickup for the hardworking American, which is something Chevrolet has always prided themselves on and they didn’t fully buy into the trend of producing a Raptor-like pickup that looks great on the road but will never be used for it’s intended purposes.

The Silverado I spent a few hours with was a base model LT with very few features. The base LT does get a new touchscreen that’s very responsive, along with dual zone climate control and heated seats. There’s other trims as well including the Trail Boss and High Country that’s going to add more of an off-road look for the former, and luxury appeal for the latter. The configurator for the 2019 model year isn’t up yet, so pricing and optional packages still haven’t been determined which I find odd considering that the new Silverado is already arriving at dealerships.

Here’s our full review of the 2019 Chevrolet Silverado 1500 LT. We’ll go more in-depth on this pickup truck, while also taking it out for a quick test drive.

2019 Kia Forte EX – The Compact Car Isn’t Dead Yet

The year 2020 is on the horizon and for many, the compact car is an afterthought due to the high demand in crossover SUV’s. Ford has decided to no longer make sedans or hatchbacks and instead focus solely on crossovers and pickup trucks, which some believe is the growing sentiment in the automotive industry and the type of future that consumers will soon have to face. However, there’s brands like Chevrolet, Toyota, and Honda who are still committed to cars and have no intention of ending successful models for the sake of following a growing trend in the market. Then you have Kia who releases the all new Stinger which became an immediate hit, and now they hope the completely redesigned Forte shares the same success.

Remember the days when compact cars were purchased for being economical, whether that be for fuel efficiency or affordability? Now cars like the Kia Forte EX bring much more than just an appealing sticker price and good fuel economy; they also offer some comfort features that even 5-10 years ago would be considered a dream to have in a car aimed at young and first time buyers. Features like heated and ventilated front seats, Apple Car Play and Android Auto compatibility, a touchscreen with a navigation system, and rear backup camera with trajectory can be found on the EX trim of the Forte.

What some in the automotive industry are speculating is that with less competition in the compact car and sedan segments, manufacturers can spend much more time on the smaller details. Cars like the Kia Forte and Ford Focus were at one time cheap cars that got good gas mileage with no expectations of having any sense of entry level luxury. The 2019 Forte is certainly nowhere near a luxury car, but for around $27k to get that many tech features, including wireless phone charging, compact cars have come a long way since 2000.

This begins to raise the question whether the sedan and compact cars really are dead or on the way out. Over the last 30 years there have been major swings in consumer behavior, sometimes being due to the economical climate in the United States. We’ve seen big cars get phased out for a while, we’ve seen the rise and fall of the large SUV which is slowly making a return, the almost near death of mini-vans, and the re-introduction of a station wagon in Buick’s lineup for the first time since the mid 90’s. The pendulum swing is inevitable as people in general want to be different than their neighbors, so at this point it’s just a waiting game to see when momentum shifts in a new direction.

In the meantime, compact cars are silently being improved, offering affordability and tech features along with the pre-existing practicality that should appeal to younger buyers. Working in the 2019 Forte’s favor is the bold and aggressive appearance that sports similar design cues to the Kia Stinger. While the Forte’s small 2 liter four cylinder engine only gets 147 hp and the lack of AWD may not give you the Stinger feel, you’re going to have a car that is sleeker than most in its class. The weak spot the Forte has is the CVT. Kia has said it’s not a traditional CVT and they’ve worked on making it mimic shifts you’d experience in an automatic, but the engine drone isn’t appealing to hear when accelerating. However, the Forte does come with three different driving modes, and when put into sport mode, the transmission does shift faster which certainly limits the drone you’ll experience.

There has been speculation of an SX trim that should bring more horsepower and hopefully a different transmission, but so far there hasn’t been any news, which is to be expected as the 2019 model year is beginning to hit showrooms now.

Inside, the heated and ventilated seats unfortunately aren’t real leather, but that shouldn’t be expected in a car in this particular segment. To have ventilation is an eye opener because that isn’t a feature that’s common in most compact cars heading into 2019. Some of the interior design does resemble Mazda, especially with the touchscreen no longer being integrated into the center console, and is now higher up towards the dashboard. For the instrument panel you’ll get both analog gauges and a digital information display that’s becoming widespread across all vehicles in every segment.

As technology continues to trickle down to more affordable vehicles like the Kia Forte, these cars then become more appealing. The only negatives that compact cars are facing is the lack of versatility and AWD. The Forte only gets about 18 cubic ft of cargo room while crossovers will provide more room and AWD, which consumers then perceive the smaller cars are providing much less value. As mentioned before, the current US economy supports the decision for car buyers to go bigger with crossovers, and no matter what direction the stock market goes in by the beginning on next decade, consumer behavior will inevitably change. To some degree, their purchasing decisions might be affected by what their friends and neighbors are doing and clearly that’s what happened with crossovers.

Is there still a future for compact cars and sedans? Some car brands believe so, and without competition from rival manufacturers, they can continue to improve these vehicles making them enticing to consumers of all ages. Now the only question is, how long must we wait before cars have everything we want, from performance to practicality. That day may not come at all, but brands like Kia aren’t throwing in the towel just yet.

Maserati Levante S – A Fun Crossover That Gets No Love

It appears the cool thing to do in 2018, or really ever since the Maserati Ghibli and Levante hit showrooms, is to find a way to critique or bash the vehicles for interior and overall design quality. While I have reviewed a 2014 Ghibli in the past and was disappointed after years of building an expectation that never met reality, I can honestly say that is not the case for the Maserati Levante. In fact, I’m going to argue that it’s the complete opposite, especially for the 2018 model year. I can already see the eye rolls, but the Levante is one vehicle that you have to test drive and experience for yourself, rather than just parroting what a car reviewer is spewing on YouTube.

When the Levante hit the market back in 2016, there were a few flaws that would later be corrected. One being for the base model that front and rear parking sensors did not come standard, which was one major complaint especially when you’re paying more than $70k for a luxury crossover. Next would be that if you wanted to shift into reverse, the Levante would refuse to do so, and instead would shift into drive or park. This is something I didn’t encounter during my time with the 2018 model, and speaking of the current model year, front and rear parking sensors do come standard for all trims of the Levante.

Having read and watched many reviews prior to spending time with the sports crossover, there was a level of low expectations, and in the back of my mind I’m thinking this might turn out to be the Ghibli all over again. The minute I stepped inside and put the Levante in sport mode, that’s when everything changed. To drive a crossover that not only sounded like a sports car, but handled and drove like a luxury crossover immediately put a smile on my face. Where critics do give the Levante favorable ratings is the driving experience, and for good reason as your time behind the wheel isn’t boring and mundane like other vehicles in this segment.

The Levante I was testing was a fully specced $106k S GranLusso that came with Zegna silk and leather seats. They were some of the most comfortable bucket seats I’ve ever sat in, which certainly helped make the drive memorable. For a larger crossover, the Levante handled impressively well, and in tighter corners felt glued to the roads with very little, if any body roll. The gear shifts were almost instantaneous when using the paddle shifters, and for the first time, a test drive in a crossover was actually fun.

Obviously being an FCA product, the same infotainment system that can be found in a Chrysler was in the Levante. What I’ve never really understood was why this was that big of a problem, as Apple Car Play and Android Auto are offered, you get navigation, and you’ll also receive Sirius XM Radio and Travel Link. The one valid critique is that to access the heated and ventilated front seats there’s no button in the center console and instead to turn that feature on and off you have to use the touchscreen.

The smaller touches that can be seen in Dodge products is another problem most people have with the vehicle, but it’s something you begin to overlook when getting behind the wheel. That’s where Maserati may have the edge on competitors. The driving experience is nothing like other luxury crossovers from German automakers because you feel more engaged, and when the valves open in sport mode it will be irresistible to just drop a gear and leave the car that’s in the rearview mirror far behind you. The V6 engine that comes with 424 hp is going to surprise a few of your fellow commuters, and whether you want to have fun or go for a leisurely cruise on backroads, the different driving modes are suitable for either style of driving.

Pricing is one of the larger issues consumers have with the Levante, which is certainly a valid point. As a certified pre-owned crossover after the initial hit of the depreciation, the Levante then becomes a potential sought after vehicle that could be the better option for buyers in this segment.

Overall, Maserati’s first crossover isn’t a bad vehicle. Does it have flaws? Absolutely, but it’s nowhere near disappointing and if you can deal with the FCA infotainment system, you’re going to have one of the best sounding crossovers on the road today.

Here’s the full review for the 2018 Maserati Levante S GranLusso. Is it worth the price and a vehicle that should garner more respect in the automotive community? That’s up to the consumer and the individual.

Under Geely, Lotus Could Be A New Player In The Crossover Game

It appears that to make a grand entrance in the automotive world of the 21st century you must unveil an entire line of crossovers. For the British car maker most renown for their small and light sports cars, crossovers are the key to their future success. Geely, who not only saved, but revitalized Volvo to being a serious competitor for German auto manufacturers in the crossover segment, now has ambitions to do the same for Lotus.

What’s really interesting about this development is not the fact that Geely has plans for two crossovers and a full sized SUV by 2022 for Lotus, but that these vehicles will be built on the same platforms that are used for the Volvo XC60 and XC90, and possibly the XC40 depending on the size of their new crossovers. Automotive brands have shared platforms for a while, but I’d venture to say this is unprecedented for the simple reason that Lotus and Volvo are two completely different companies and that the ownership group isn’t Ford, GM, and Volkswagen. Geely is changing the game right before our eyes, and these new crossovers may not just share the same body.

There’s very little information out there pertaining to what Lotus’ crossovers will look like or what we can expect for performance, but there has been some speculation that the same engines that are put into Volvo’s might be under the hood of Lotus vehicles early next decade. For instance, the XC60 and XC90 come with three engine options, with the T8 eAWD Plug-in Hybrid engine getting an eyebrow raising 400 hp and 472 lb ft of torque.

Before we get too far ahead of ourselves with performance, Lotus has expressed that their DNA will be incorporated into the next generation of vehicles for the British manufacturer. This would suggest that these crossovers may be light and easily maneuverable, which is certainly not an attribute Volvo shares with Lotus. This would then raise the question on whether we’ll see a T8 put into a Lotus crossover or we should expect the XC40’s T4 and T5 engines that from a historical point of view, would make more sense for a brand that has sold lightweight and low horsepower sports cars, unless the Evora 400 is the bench mark moving forward.

Outside of platform sharing, this is all purely based on speculation and we have two or three years before we’ll find out the specifications of these new models. Many will probably roll their eyes at the idea of having yet another crossover on the road, but if Lotus is being completely honest with us about maintaining their DNA, these new vehicles might have some personality in a segment filled with soulless daily drivers.

2018 Volkswagen Passat V6 GT – Is It A Sports Sedan?

Since 2011 the Volkswagen Passat’s design hasn’t changed much, and while some might consider the appearance, both inside and out, a bit outdated, at least VW continues to offer a V6 engine. In a time when turbocharged four cylinder engines dominate the mid-size sedan market, there’s very few that come with a traditional V6. The closest competitor that comes to mind is the Toyota Camry XSE; a car that boasts a 301 hp V6 engine. Despite slightly less horsepower, the Passat GT undercuts the Camry in price by $6k – $9k, giving consumers an affordable option if the four cylinder Passat and Jetta just isn’t enough.

For performance, the 2018 Passat GT comes with a 3.6L VR6 engine that gets 280 hp and 258 lb ft of torque, and is paired with a 6 speed dual clutch automatic transmission. A 0-60 time of 5.8 seconds is right in line with the Toyota Camry XSE, Honda Accord Sport 2.0, and Chevy Malibu Premier 2.0. Some of the slight differences compared to the other Passat trims is that the GT is lowered by 0.6 inches and gets 19 inch Tornado design wheels. It also comes with the more aggressive R-Line front and rear bumpers, black roof, black mirror caps, and two-tone leatherette seats with contrast stitching. A GTI-inspired front grille will set the GT apart from other Passats, and when combining that full appearance package with LED front headlights and tail lights, the Passat looks more refined and sporty.

Volkswagen has marketed the V6 GT as an “American-born Sports Sedan”, which has led automotive journalists to test out cornering, straight-line performance, and braking in their reviews of the car. While VW has stiffened the suspension on the GT, it’s not a sports sedan, which is perfectly ok. I think many have misinterpreted or completely missed the point of the V6 GT, and instead of looking at it as a competitor to a Dodge Charger or any other sports sedans on the market today, it’s a step up from the four cylinder Passat, and may even be perceived as a more grownup VW GTI.

From the appearance alone, the GT trim has some design cues from the GTI and I can’t help but feel that Volkswagen is indirectly trying to appeal to the GTI owners who are ready to move on from the hatchback. The GTI is often associated with younger car enthusiasts who most likely don’t have a family of their own yet, but for those who do, it might be time to size up and that’s where the Passat GT comes into play. Let’s be honest, on a Saturday afternoon you most likely aren’t taking a Passat to the track, which is why this car fills the role of being a mid-size sedan you can have some fun in, while also being a good daily driver. On the other hand, Volkswagen has gone all in on the R-Line, which is why it could also be possible that introducing the Passat to a more sporty appearance is part of the plan to provide a whole new look to all models in the VW lineup.

Stepping inside you’re greeted by 8 way power adjustable heated two-toned leatherette seats. You’ll find faux carbon fiber trim on the dashboard, which I personally think is a nice touch. My only complaint, and a lot of this has to do with my time in the redesigned 2019 Volkswagen Jetta SEL Premium, is that there’s no digital information display. But again the GT is only an additional $2k more, so the upgrade in size and horsepower evenly balances out the downgrade in technology available and that’s something I could live with. You’ll get a 6.3 inch touchscreen with Apple Car Play and Android Auto compatibility, and it’s a very straight forward system to use.

Volkswagen Passat V6 GT
Volkswagen Passat V6 GT interior

In the back, passengers will get a lot of legroom as the Passat is one of the leaders in its segment in this category. For rear cargo space you’ll get 16 cubic ft of cargo room.

Some of the safety features that come standard on the Passat GT is a rear backup camera, blindspot monitoring, Forward Collision Warning and Autonomous Emergency Braking.

Overall the Volkswagen Passat V6 GT is a product of it’s time. With Toyota going more sporty with the Camry XSE and Honda having the Accord 2.0 Sport, VW had to respond to the growing trend in sport oriented mid-size sedans. We could debate for a while on whether the GT is the grownup GTI and whether that was even Volkswagen’s intention, but when a brand adds a sports appearance package that’s reminiscent of a popular model in the lineup and combines that with a V6 engine that could certainly grab the attention of maturing car enthusiasts, it’s definitely something worth noting.

Also with an aging design, Volkswagen had to bring something new to the table. Keep in mind, the all new Arteon will be hitting showrooms sometime in the fall, and seeing that VW is pushing the R-Line appearance package on the Passat and Jetta, the GT could be a sign of things to come for all models in the lineup from the German automaker.

Auto Sales Get Decimated In October – A Sign Of Things To Come?

The month of October was not friendly to most car manufacturers, as overall sales in the United States dropped 6%. This sharp drop can be attributed to volume sellers who saw declines that haven’t been posted in quite sometime. Is this a reason for concern moving forward? Is a slowing auto market going to be the new reality that manufacturers will face for at least the short term? New car sales have been slowing over the past few months, but October’s sudden drop in overall sales is nothing that should be taken lightly.

It should be noted that October of 2016 had two fewer selling days than October of 2015, but with some of the percentages that were posted, not even two extra selling days could change the outcome of a bleak new car market.

Fiat-Chrysler Massacre

It has not been a good year for the Fiat-Chrysler group, and October magnifies the downward trend in sales for most of the brands. Chrysler posted a decline of 44.7%, Fiat down 24.3%, Dodge -16.4%, and Jeep -6.6%. Three out of the four brands listed are down on the year for new car sales, while Jeep is still maintaining an increase of 9.7%. With Dodge ending the Dart and Chrysler no longer producing the 200, sales figures being down was to be expected, but for the auto group as a whole, there’s not much excitement for any of the brands, besides Dodge which produces the Challenger and Charger.

BMW, Volkswagen, Volvo and Land Rover Experience Sales Decline

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Volvo and Land Rover, two manufacturers who are both up on the year in new car sales in the United States, saw sharp declines in the month of October. Volvo, a brand that has been revived thanks to the all new S90 and completely redesigned XC90, experienced a 14.6% drop in sales. Land Rover saw a decline of 23.2% in October. Despite the sharp drop in sales in the United States, Volvo and Land Rover are still having a fantastic year overall, and shouldn’t be too concerned about the final quarter of the year, unless lower sales figures overall in the automotive market becomes a trend.

BMW may be the biggest surprise for lower volumes in sales, not only for October, but for the year of 2016. Down 18.4% last month, and down 9% for the year, BMW is the only brand out of the big three luxury manufacturers in Germany that has experienced declines. Mercedes Benz and Audi are still strong, and while sales were flat in October, the loss of two sales days could be a contributing factor. Volkswagen on the other hand has not recovered from Diesel Gate, and with a loss of 13.5% on the year and another double-digit loss last month, it just continues to get worse for the German auto brand.

Bentley, Jaguar, Maserati, and Porsche Have Strong October

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Not everyone is reeling from the October blues, there are car brands that had a fantastic month with Bentley, Jaguar, Maserati, and Porsche having double and even triple digit increases in sales. The British are leading the way and Jaguar’s 226% sales increase can be attributed to the F-Pace and XE, which have both taken their respective markets by storm. The F-Pace is Jaguar’s first attempt at making an SUV, and so far it has been a great success, while the XE, which is the British’s answer to the BMW 3 Series, is seeing strong sales since it’s arrival to the market earlier this year.

Bentley’s impressive gain of 158% in sales last month is all thanks to the Benteyga, which is Bentley’s first ever SUV. In October, the Benteyga contributed more than 33% of sales for the Bentley brand. While the British luxury car maker is down on the year by 6.8%, the entrance into the luxury SUV market has yielded strong sales figures, with the Benteyga making up about 50% of Bentley’s sales in the US since it’s debut on the market in August.

Maserati, much like Bentley and Jaguar, has seen strong sales numbers since entering the SUV market as well. The Levante, which also brought in about 33% of sales in October for Maserati, has received raved reviewed by journalists and consumers. Maserati has hit a home run with their luxury SUV, and that is starting to trickle down to other cars in the lineup. The Ghibli had a strong month alongside the Levante, leading to Maserati’s 11.8% increase in sales for the month of October.

Porsche had the best month out of all German brands in October, with luxury SUV’s again being the main contributor for strong sale. Up 10.7% in October and 3.2% for the year of 2016, Porsche has seen tremendous sales figures and it’s the Cayenne and Macan that is carrying the once sports car dominated lineup.

Strong sales across the board for luxury brands could be a good sign, despite the slowing of overall sales in the market. While Fiat-Chrysler, BMW, Volvo, and many others struggled in October, there’s no reason to panic just yet. If the fourth quarter of 2016 continues a downward trend and that transitions into the new year, then there would be a legitimate reason for concern. As for right now, we can only hope that October isn’t the start of a trend, and that the holiday season and the incentives that come with it could motivate consumers to buy in November and December.

Cadillac Should Be Focusing On Dodge, Not The Germans

Cadillac’s President, Johan de Nysschen, has been very vocal the past few months after the unveiling of the new Cadillac ATS-V and CTS-V. He believes that the GM luxury brand will compete with the likes of BMW and Mercedes Benz, especially when it comes to performance. But is Nysschen getting too far ahead of himself, especially since the BMW M3/M4 and Mercedes Benz C63 are already on the market? Not only that, but is he also forgetting a domestic rival that hasn’t been part of the discussion when it comes to performance?

Nysschen has been emphasizing performance over luxury when it comes to the ATS-V and CTS-V, essentially stating that this is BMW and Mercedes Benz “fanboys'” worst nightmare. However, by pushing the performance aspect of his two new cars, is he blindly walking into the hands of Dodge? The Charger and Challenger Hellcat could certainly give Cadillac a run for it’s money, especially since they’re all in the same price range, with Dodge offering more horsepower than Cadillac.

Even Cadillac lovers acknowledge that when the debates start firing up between the M3/M4, C63, and the ATS-V/CTS-V, “German car fanboys” revert back to the luxury aspect of their favorite cars. Nysschen is creating a new perception for his company, that Cadillac is no longer the forgotten luxury brand and is now a force to be reckoned with thanks to its performance. But the ambiance that he’s trying to capture might backfire as consumers see Dodge as performance-driven cars, putting Cadillac’s new perception in line with their American counterparts.

The Dodge Charger Hellcat’s starting price is $62,295, while the ATS-V will start at $61,460. The Hellcat has 707 hp and the ATS-V will have a 3.6L twin turbo V-6 supplying 464 hp. While on paper both cars wouldn’t be seen in the same class or market, we are talking about two cars that are in the same price range, both offering performance. Dodge has been forgotten, hidden in the shadows while Nysschen only makes reference to German automakers. A luxury car that offers performance is one thing, but by solely marketing performance, Cadillac is going to find themselves in competition with another American car brand, which wasn’t Nysschen’s intent.

When it comes to cars, American consumers traditionally want performance, power, and speed. Hardcore car enthusiasts on the other hand have always looked across the Atlantic and Pacific for cars that could offer both power and luxury. Cadillac is playing a dangerous game targeting the German car enthusiasts, while they should be trying to acquire American consumers who fully want power. The Dodge Charger and Challenger Hellcat are already satisfying those needs, whereas Cadillac is trying to target two completely different sides of the spectrum.

Cadillac will continue competing against their German rivals, but if they start overlooking the luxury aspect of their new performance luxury cars, they’ll find themselves in the same discussion with Dodge. Nysschen needs to cover all the bases, or the Hellcats will strike with force, putting them into the discussion that they can outperform Cadillacs.

Again, this isn’t Cadillac’s intent, and Dodge shouldn’t even be an afterthought. But when you enter the performance debate, it would be sacrilegious to forget about two muscle cars that are in the same price range, and can offer more horsepower.

Has Italian Ownership Changed The Chrysler Group For The Better?

2015 Dodge Challenger SRT (left) and Dodge Challenger SRT Supercharged (right)
Chrysler Group / Foter / CC BY-NC-ND

When Italians and Americans come together the end result is usually awesome, and Fiat-Chrysler is no exception. What has transpired over the past few years for the American manufacturer is a combination of the first three Rocky films, as Chrysler was this beat-up, almost irrelevant company, and in a matter of a few short years has become a force to be reckoned with. While Chrysler is changing the definition of American luxury, Dodge has become the automotive world’s version of Rocky Balboa; two tons of Italian-American muscle that has redefined what muscle cars are.

Starting with the Dodge Challenger Hellcat, clearly Italian influence is making its impact as the new muscle car now has a 707 hp engine, which makes it the most powerful American muscle car ever manufactured. But Dodge didn’t stop there, they’re now Hellcatting the Charger, which just like it’s brother, will be the most powerful four-door sedan sports car to come out of America. While Dodge’s SRT department retains the credit for creating the two beasts, Italian ownership clearly had some input on the power. Seeing that Fiat owns Ferrari and Alfa Romeo, they’ve incorporated Italian engineering with American muscle which has spawned two sports cars that’s making the Dodge Viper obsolete and forgotten.

By 2016, we’ll also have an SRT Dodge Dart which is certainly going to draw some attention, as smaller, powerful four-door compacts are becoming a trend. Even though the company is still Dodge, you can’t help but feel that it’s becoming an Italian car more than American, which is a good thing. The Chrysler group needed a push in the right direction, and by having a luxury manufacturer in Chrysler, and now what appears to be the performance division in Dodge, there is the right balance that’s boosted sales throughout the year.

Jeep on the other hand is becoming Fiat’s extended arm, as the new Jeep Renegade will be based off the Fiat Panda, a vehicle we don’t get here in the United States. The Jeep Cherokee has definitely been Italian-ized with that new, European look. It’s been recently reported that Jeep claimed Trackhawk as their performance name, raising speculation that we might see a Hellcat-like SUV that may change the perception consumers have on SUV’s in general.

Right now things couldn’t be better for the Chrysler group. They’re producing vehicles consumers want, spanning across multiple age groups that’s reshaped their customer base, and becoming more like a European auto manufacturer than American. Their new image of being young, fun, with a dose of luxury has certainly changed how Americans see the Chrysler group, and they’re now seeing strong sales because of it.

Chrysler Sales Rise 17% in May as Jeep and Dodge are in Demand

Chrysler reported strong earnings in May, as Jeep, Fiat, and Dodge carried most of the momentum heading into June. Jeep sales alone rose 58%, Fiat up 18%, and Dodge Ram trucks up 17%. Surprisingly the Chrysler brand itself didn’t report any gains, in fact sales were down 22%. The hope is that the redesigned Chrysler 200 can reignite sales as it will be the first model to get a whole new makeover that will be present in all Chrysler vehicles.

The Dodge Journey and Dart both had a great month, putting together a 33% gain in May. The Challenger on the other hand barely managed a 4% increase in sales, as subtle changes to the body didn’t seem to phase consumers.

With GM having their own problems, this is great news for the Chrysler group as confidence in their brand appears to be growing. The Jeep Cherokee is a favorite among buyers as it brings it’s all-new design and reputation as being a strong and durable SUV.

It’s going to be interesting to see how the 2015 Dodge Charger will sell. After the Charger’s unveiling at the New York International Auto Show, it didn’t get a warm reception. Some consumers didn’t like the fact that Dodge basically put the body of the Dart on the chassis of a Charger, making the once fierce-looking four door sedan look tame.

Despite Chrysler being owned by Fiat for a few years now, the company is still evolving and making major changes to their lineups. If sales continue to grow, there will be a bright future for them as their five year plan heading into 2018 looks very promising.