Dealerships Should Leverage Social Media To Build A Community
What dealerships are lacking the most when it comes to social media is a sense of community. Of course, when it comes to any business, community is a term that…
Hard Selling Copy On Social Media Doesn’t Work
Despite how many people say that their buying decisions aren’t influenced by what they see on social media, companies in many industries have seen success using platforms such as Facebook,…
The Marketing Disconnect Between Car Brands And Dealerships
In business and marketing, we’re taught about the importance of having a supply chain in which every member does their part to the best of their ability. When it comes…
Social Media Can Help Clear Out Old Inventory
Constantly keeping my eyes open and on the lookout for great car deals, I’ve noticed some dealerships still have new 2014 models in their inventory. This poses the question. Why?…
Native Content Is A Must For Car Dealerships
In the automotive industry, any form of marketing can become unoriginal. From commercials and newspaper ads to social media posts, car dealerships use recycled material to create content, especially on…
Car Dealerships: Find A Social Media Manager To Run Your Accounts
Having spent a lot of time visiting car dealerships’ Facebook pages, both local and across the country, it’s apparent which dealerships understand the importance of having a social media manager…
Car Dealerships: Use Social Media To Your Advantage
The name of the game is to sell cars, and what better way to do that than having an effective social media marketing strategy? Every other industry has hopped on…
Cadillac Will Soon Bow Out Of The Livery Market
A decision by Cadillac that has been long overdue will finally come to fruition as the American luxury car manufacturer will no longer be in the livery market. This comes…
Debunking the “Leasing is a Bad Option” Opinion
Go on any online forum, Facebook page or group, Twitter, or Reddit and you’ll find an overwhelming majority of commenters and members of groups discouraging many people from leasing when…
Am I Buying A Buick, Opel, or Vauxhall?
Meet the all new Buick Cascada, or should I say, the Opel Cascada. The four seater convertible is here to attract young and old buyers alike to purchase a luxury…