Over the last few months some dealerships have closed, moved, or plan on opening sometime in 2019. Having searched around, I couldn’t find any news for some companies that either closed or exchanged ownership, so here’s a post summarizing what has transpired over the last 3-4 months.
New Alfa Romeo and Maserati Dealership Set To Open in Brighton
Coming soon, Boston Motorsports will be opening an Alfa Romeo, Maserati, and used exotic dealership at 1650 Soldiers Field Road right next door to Acura of Boston. This will be the fourth dealer in the Boston area to offer these two Italian brands, and is conveniently located 10-15 minutes outside of Boston.
Here’s the link to an article from the Boston Herald
Once located right next door to Herb Chambers Honda of Boston on Commonwealth Avenue, Infiniti of Boston recently moved to 60 Mystic Ave in Medford where York Kia was, which is now permanently closed. The location is going to provide more room for inventory and is going to be convenient for customers who live in the suburbs just outside of Boston, as the three other Infiniti dealers inside the Rt 495 corridor are in Danvers, Norwood, and Hanover.
Central Kia of Norwood Has New Ownership
When traveling down Rt 1 in Norwood you’re going to notice that the Kia Dealership right next door to Central Alfa Romeo is now owned by the Dan O’Brian franchise. Dan O’Brian who now has three Kia dealerships after acquiring his third location in Norwood, is a franchise with two locations up in North Hampton and Concord, New Hampshire.
I couldn’t find any news as to why Central Auto Group sold their Kia dealership, but from what I’ve gathered over the last 6 months, it’s very possible that we start seeing more sales and acquisitions of car dealerships across the Commonwealth from a number of different franchises over the next 5-10 years.
Colonial Buick GMC in Watertown, Ma Is Permanently Closed
This one came as a bit of a shock to me, as last year I filmed a review of a Buick Regal TourX at the dealership. It appears that they closed sometime around November of 2018. So far there’s been no indication of whether a new car dealer will move in or not, but for the time being, the land is being used as an overflow lot for CitySide Subaru in Belmont, which is also a dealer under the Colonial Auto Group ownership.
For almost 17 years after Toyota ceased production of the Supra, the Japanese brand that once captured the attentions of younger consumers by offering more affordable sports cars became known as the most boring brand in the country. The stark difference from the 90’s and 2000’s were apparent as the lineup became primarily geared toward consumer vehicles and looking to the future with the Toyota Prius. It wasn’t until around 2017 that hope was rekindled within the car community, and that there were signs of exciting cars coming on the horizon.
When Scion closed it’s doors, the GT86 and Corolla iM, which is now the Corolla hatchback, joined the Toyota lineup in the United States ushering in a significant change for the brand, not only when it came to performance, but also appearance.
This all really begins in the fall of 2017 when the completely redesigned Camry started to hit showrooms across the country. The new XSE V6 trim would offer 301 hp with paddle shifters to go along with an optional two-toned exterior and red leather sports seats. Toyota lowered the roof which widened the interior, increasing shoulder room and giving the Camry more of a sports sedan feel rather than being a mid-size four door family car. Not present on most vehicles in the Toyota lineup, an aggressive black mesh grille added to the sporty appeal, which is something we hadn’t seen in many years. And also hidden in the fine print, an optional 360 degree surround view camera was offered, making the Camry one of the first sedans under $40k to have this feature. So not only is this the beginning of a new age for Toyota when it comes to performance, but technological advancements inside the cabin of their vehicles are slowly becoming present.
Then on the last week of March at the 2018 New York Auto Show, Toyota unveils their redesigned, rugged, and masculine RAV4, immediately drawing attention from automotive journalists. This crossover that was once your average family hauler, now takes on the appearance of a Jeep with square wheel arches but also has subtle design cues taken from Lexus as well. The new RAV4 has received some high praise over the last 6-8 months as some have crowned it the best crossover in it’s segment, which is arguably a very accurate statement when you look at the competitors. What’s setting Toyota and some Japanese automotive brands apart from the rest is that they’re getting creative and edgy with designs, whereas the Americans and even some German brands are becoming far too conservative in a time when innovation and change is being welcomed with open arms.
The RAV4 now looks like it’s the most off-road capable ever in it’s history, and with a variety of different trims like the Adventure and XSE hybrid, fun and higher quality appearances is the theme moving forward. But also, they’re staying relevant during the changes in consumer demands as performance and luxury are two aspects that car buyers want, at least for the foreseeable future.
A few minutes earlier, the all new Corolla Hatchback was unveiled intriguing many fans of the manual transmission as it’s optional on the 2019 model. While the small 2 liter four cylinder engine that puts out 168 hp and 151 lb ft of torque isn’t exciting many younger drivers, it is however a throwback to the Japanese hatchbacks of the 90’s with a twist of modern features like 18″ alloy wheels, leather trimmed sport seats, and apple car play and Amazon Alexa compatibility on the XSE trim. While the Corolla hatchback may not be the most exciting car that Toyota has added in the last 2-3 years, they’re at least trying to appeal to car enthusiasts of all ages and that deserves some admiration.
This all leads us to 2019 and the new Toyota Supra. Did they really need BMW’s help to bring back the iconic sports car? Absolutely not. In fact, Toyota is more than capable of tackling this project on their own. However from recent history, they collaborated with Subaru to create the GT86, so it’s not really surprising that they’d look to a German manufacturer to produce the 2020 Supra.
Personally, I think Toyota has taken far too much criticism over the last few weeks, and car enthusiasts should take into consideration where this brand was just a mere 5 years ago. Not many people can honestly claim they foresaw the significant changes the brand was going through, and with rumors of a new MR2 and Celica possibly being on the horizon, car lovers should embrace Toyota for what they’re doing in a time when rivals like Ford are getting rid of sedans and hatchbacks.
At the end of the day judgment should be reserved until track tests and real life driving reviews begin to get released by automotive journalists. After we see how the new Supra performs, then criticism, skepticism, and disapproval can be voiced.
We often resign to popular belief that BMW, Mercedes Benz, and Audi are the kings of everything automotive pertaining to luxury and performance. This then trickles down to consumer behavior where people are only buying certain models because the badge on the front and back may either impress those around them or they perceive those brands to be the best on the market. Near the end of 2018 before getting some time with the redesigned 2019 Acura RDX, I was surprised to find out that this luxury crossover is not only outselling the BMW X3, but its dominated this matchup the last three years.
Lately, there have been many in the industry who feel that German design has become quite reserved, whereas the Japanese are now the risk takers with some very edgy and futuristic front and rear fascias. The Acura RDX is no exception, and in fact for 2019 it’s sporting a more aggressive appearance that’s clearly attracting new buyers. One of the factors that’s playing a role not only in the mid-size crossover segment but others in the luxury market, is that non-German brands are finding new ways to find success that advertising and tradition just can’t achieve in 2019.
The Acura RDX finds itself in a great position for a mid-sized luxury crossover, mostly due to the price tag. Starting just over $37k, the RDX sometimes gets compared to the smaller BMW X2 by consumers. This alone could be a reason why Acura’s smallest crossover outperforms the BMW X3 in terms of annual sales, but more importantly it undercuts the X3 when it comes to pricing. Because of this, the RDX finds itself at a competitive advantage because it’s more practical than the X2 and more affordable than the X3.
Fully specced out you can expect a price just under $50k. But it’s the mid-level trim that gets most of the attention as the RDX A-Spec not only comes available with a sporty appearance, but you can option for red leather seats with suede inserts that are honestly one of the most comfortable in it’s class. Paired with Apex Blue or Performance Red paint, the RDX’s road presence will easily turn heads and really stands out.
For performance, the RDX gets a 2 liter turbocharged four cylinder engine that gets 272 hp and 280 lb ft of torque and is paired with a 10 speed automatic transmission which is all new for 2019. Just like with the Super Handling AWD system which Acura has brought back to the delight of both brand loyalists and journalists, the four cylinder has made a return as it replaces the V6 engine that was offered last generation.
While there’s a slight decrease in horsepower with a smaller engine, torque numbers increased. Acura says the 2019 RDX will go from 0-60 in around 5.7 seconds which is about half a second faster from 2018, but as of right now there is no official data. For drivetrain options, FWD comes standard with AWD being a $2000 option. When it comes to fuel economy, you can expect to receive 21 mpg in the city and 27 mpg on the highway with AWD, and if you choose to go with FWD, fuel efficiency numbers increase very slightly.
Despite fuel efficiency being iffy with a combined average of 24 mpg, the RDX is actually rather spacious inside, and with that you’re going to have the ability to carry more items. You’ll find close to 30 cubic ft of cargo room which is an improvement of about 3 cubic ft from last generation and there’s additional compartments under the floor which is great if you have belongings you don’t want people to see and possibly steal. With the seats folded down, the rear cargo volume doubles in size to almost 60 cubic ft, which Acura claims is class leading in this segment of crossovers.
For all passengers in the back, they’re going to get an ample amount of legroom including the fifth passenger in the middle as the floor is flat which will allow that person to stretch their legs a little more than in most crossovers in this segment. Overall, both the driver and passengers are going to be comfortable, and the environment the RDX offers to all occupants makes this crossover perfect for longer road trips.
The 2019 Acura RDX may not be German or have a performance package with a bigger engine, but it does offer an alternative to consumers who have no interest in buying a BMW, Mercedes Benz or Audi. Acura does have some weaknesses like its infotainment system that requires 5-10 minutes of learning before getting comfortable using it. Instead of a touchscreen you get a touchpad similar to what you find on any laptop, however there’s no mouse which naturally we’ve become accustomed to, so there’s a lot of guessing early on when trying to click on apps.
If you can get past the learning curve with the infotainment system, the RDX is actually a solid option for crossover buyers in this price range. In 2018 it’s outsold the BMW X3, Mercedes Benz GLC, and Volvo XC60 and that can be attributed to what the RDX offers. All trims from the technology package up receive a list of safety features standard that are optional equipment when configuring models from competitors, it’s spacious and comfortable, and has a classy, yet sporty appearance that’s appealing to look at.
Usually you can say that a German brand has the best model in a particular segment, but Acura has done their best to challenge that narrative and so far has been very successful with the RDX over the last few years. The only question that remains now is, with the X3 getting a much needed facelift, will BMW claim the throne? 2019 is about to get very interesting.
Without feeding into the speculation and unknowns of the future as we’re one year away from a new decade, crossovers have enjoyed a handful of successful years. All automotive brands are moving in the direction of SUV’s ranging from small to large, economical to sporty, and now hybrid and electric. For growth to continue in this segment, adding new models and changing entire lineups isn’t necessarily the answer as consumer demands are subject to change through trends and even economic and financial climates. Generally speaking, crossovers weakest spot is their average fuel economy which could easily get exposed should there be a recession, which seems to be the buzzword for the early part of 2019. Let’s delve into why the all new 2019 Lexus UX 250h is not only the future, but also the reason why crossovers could remain being hot items in any economy.
The Toyota and Honda families have always seemed to be further ahead of the curve than most of their competitors. Throughout the years they’ve produced and sold hybrid models, and that technology is now starting to trickle down to more affordable luxury vehicles. Lexus is no stranger to offering hybrid crossovers, and with the UX 250h now beginning to arrive at dealerships, the subsidiary of Toyota is ready to change the game in more ways than one.
The Lexus UX 250h has a base price of $34k, which is more than reasonable and would be considered right around the average cost of a new car in the United States. Primarily aimed at older millennials that most likely live in urban areas, this small crossover offers versatility, luxury, and most importantly practicality. Some of the standard features you’ll find inside is Apple CarPlay and Amazon Alexa compatibility, dual zone climate control, a push button start and stop, and a list of safety technology that includes pedestrian detection, lane keeping assist, and road sign recognition to name a few. Android Auto is not available because Lexus says 80% of their consumers use Apple products, and didn’t see the need to spend any money on a feature that a small percentage of their buyers would find relevant.
For performance the UX 250h gets a 2.0L 4 cylinder engine that gets 176 hp. This crossover is by no means fast as you can expect a 0-60 time of 8.6 seconds and a top speed of 110 mph. Fuel efficiency is the real selling point as the 250h will receive 41 mpg in the city and 38 mpg on the highway. What’s also rather interesting about this vehicle is that Lexus decided to only offer AWD with the hybrid model, as the UX 200 will only be available with front wheel drive.
Hybrids will always be looked at as economical, and as just mentioned, a combined fuel efficiency of 39 mpg is going to attract buyers who may not want to drive a Chevy Volt, Honda Insight, or even a Toyota Prius. With an affordable option and the appeal of a crossover, many who seek vehicles that are powered by alternative energy and are not solely reliant on gas may gravitate towards the UX 250h, especially since it comes with AWD. For rear cargo space, this crossover will get 17 cubic ft of rear cargo room which is kind of small, but slightly bigger than what most sedans offer.
I’m not going to say that the 2019 Lexus UX 250h is the answer or necessarily the blueprint for the future crossover. There’s a number of issues that consumers will find, whether that be a lack of performance or it not offering a real luxury car experience that competitors may be offering. However, I will say that this crossover is laying the foundation for other brands to build off of. There’s not many options in the entry level luxury market that offers hybrid technology, especially in this segment and price range. Lexus is taking a huge risk, however its list of standard features and fuel efficiency might be a enough to make the UX a minor success in the United States.
One of the fears and speculations of what 2019 will bring is the growing angst that an economic recession is on the horizon. Nothing is set in stone and experts aren’t exactly sure if and when another downturn in the economy will occur, but it does make for good conversation in the automotive industry. For the last six years, the United States has experienced some very lucrative times, especially on both the East and West coasts. With that it’s brought demand for bigger vehicles, including crossovers which now dominate the roads and sales figures. However, are crossovers doomed to fail should there be another recession like 2008, and have some brands set themselves up to feel a lot of pain when bad times return?
As the saying goes, “If you fail to learn from the past, you’re doomed to repeat it”, and that’s exactly where we are as we near the end of this decade. 2008 played a major role in prominent American brands being killed off by manufacturers in Detroit. Hummer, Pontiac, Oldsmobile, Saturn, Plymouth, and Mercury would all eventually suffer the same fate with reasons for their demise differing. Hummer is the one brand that stands out because when times were good everyone wanted one. The minute the stock market crashed, demand for the outrageously large and gas guzzling SUVs withered, causing not only the company to close its doors, but also forcing other brands to downsize.
In 2019, we’re here once again at a crossroads, having not learned anything from ten years ago. Brands all across the world have added crossovers to their lineups and for Chevy and Ford, basically the only vehicles being offered as they’re killing off sedans and hatchbacks. The Germans on the other hand continue to produce luxury sedans, and in fact Mercedes Benz is adding the very compact A-Class to their US market lineup. If anything, luxury manufacturers have covered all the bases, and if demand wanes in one segment, they have vehicles in place to feed consumer demand for whatever the next trend in buying behavior is.
You should never underestimate the planning and foresight of automotive manufacturers as they’re usually ahead of the curve when it comes to detecting high and lows in the economy. One way to battle any volatility in the markets and extreme shifts in volume of sales in the automotive industry is the new wave of compact crossover vehicles that resemble elevated cars more than SUVs.
The all new 2019 Lexus UX is the most recent arrival in this segment that combines practicality, luxury, and affordability. As a complete package, this vehicle will certainly be a survivor in the Lexus lineup should there be rough times ahead for one important reason. It’s fuel efficient. At a starting price of around $34k, this compact crossover is available with hybrid technology, which is going to give you 41 mpg in the city and 38 mpg on the highway. Also by opting for the UX 250h, you’re getting AWD whereas with the fully gas powered engine, front wheel drive is the only drivetrain available. For rear cargo space, the UX will get close to 22 cubic ft which is certainly better than most sedans.
Other new arrivals this year to the compact crossover segment were the Nissan Kicks and Hyundai Kona. These vehicles offer crossover-like tendencies, practicality, and for the Kona, AWD. These are the vehicles that have the best chance of surviving whatever adverse times lie ahead. Can the same be said for their bigger siblings?
One thing is for sure, Americans didn’t get intimidated ten years ago and ran away from the Honda CR-V and Toyota RAV4, which are still priced reasonably for most consumers. It’s the luxury brands and even Ford and Chevy that need to be concerned moving forward. American crossovers just aren’t on par with their Japanese counterparts when it comes to interior quality, and if consumers are complaining about that now in a good economy, what will they say when they become more frugal and start looking for the most value for the price? On top of that, they got rid of all their sedans and hatchbacks which now puts Ford and Chevy in a difficult spot because they have no game plan if consumers don’t want what they’re producing.
Fuel efficiency then becomes a major factor, and generally speaking, crossovers aren’t exactly the most economical. Consumers start downsizing and for the new economic climate, it’s either sedans and hatchbacks or compact crossovers. Recently I had reviewed the redesigned 2019 Acura RDX which I thoroughly enjoyed. However, it’s the poor fuel economy that concerns me, as with AWD you can expect 21 mpg in the city and 27 mpg on the highway. Those aren’t exactly the best numbers if people start cutting costs, which is why for the next recession, I don’t necessarily think the size of the vehicle matters, but what’s underneath the hood that will make the difference.
The Honda and Toyota families are further ahead of the curve than most automotive brands today because of their advancements in hybrid technology. A hybrid RAV4 and Lexus UX could become hot commodities as they’ll be economical and practical. Honda re-introduced the Insight which is already on pace to have its best year in sales since 2010 and generally speaking the rest of the lineup is very fuel efficient. This is why both brands survived several recessions while Ford and GM suffered greatly.
If manufacturers don’t have hybrid crossovers in their lineups by the time the next recession hits, that will be the deciding factor in how long this trend of bigger vehicles continues. That’s when consumers downsize to four door passenger cars, and until the economy gets back on its feet, crossovers may not experience the same success they have most of this decade.
At the end of the day, this is purely speculation. However, there’s been enough reasons why this should be taken seriously. All good things come to an end, the question now is how much longer do things remain the same before major adjustments to a new economic climate must be made?
If you look back at the luxury sedan market for the last 20 years, there’s been one absolute that has stood the test of time and the ups and downs of the economy. The German auto manufacturers own the compact, mid-size, and large luxury sedan segments, and that year after year it’s BMW, Audi, and Mercedes Benz who are fighting for the top spot. Sure, there have been a few brands that have come along to get our hopes up that maybe an Italian, British, or Swedish manufacturer would strike some fear in the hearts of the Germans, but they always fall short. But in 2019, there’s a Korean brand that goes by the name of Genesis that’s ready to compete with the perennial automotive powerhouses. With their new sedan, the G70, this small luxury brand can’t be overlooked heading into the next decade.
What makes the Genesis G70 different from the Alfa Romeo Giulia, Maserati Ghibli, and Jaguar XE? It’s pricing, performance, and luxury. With a perfect balance of all three ingredients, Genesis is a legitimate threat to German dominance in the luxury sedan segment. Despite many in the industry writing off four door passenger cars, this is the perfect time for an up and coming brand to make some noise, and Genesis has certainly learned from past mistakes by Alfa Romeo and Jaguar.
The Genesis G70 starts just under $35k, putting it in the same price range as the BMW 320i and is close to being $2k less than a base model Audi A4. Off the bat, its main competitors are either inferior when it comes to base model performance, or too expensive. The Mercedes Benz C-Class starts above $40k and you can expect a similar price tag if your upgrade to a BMW 330i. By the time you reach $45k, the Genesis G70 3.3T becomes an option, offering 365 hp which is a significant amount of power for the price that many just aren’t offering.
As previously mentioned, the G70 gets an optional 3.3 liter twin turbocharged V6 engine that will also be found in the Kia Stinger GT. However, at base price, a 2 liter turbocharged four cylinder that puts out 252 hp will turn heads because it’s paired with an optional manual transmission along with RWD. Forgetting about 0-60 times for a second, what Genesis is offering could easily be defined as being rare in the current automotive climate. While brands are moving away from manuals and embracing paddle shifters, the Korean luxury brand is tailoring to a niche market that’s been neglected. Now obviously enthusiasts would prefer a stick with the V6, but fundamentally from base to top trim this car is a compromise to appease a percentage of the market that’s gotten marginalized over the years. From 0-60 mph the G70 can achieve that speed in about 4.5 seconds with the twin turbocharged V6.
Let’s put this into perspective for a minute. Fully specced out, you’re looking at a price of $52k which would also include an AWD drivetrain, Nappa leather interior, heated and ventilated front seats, Apple CarPlay and Android Auto, a 360 degree top view camera, a head up display, and three level heated seats for passengers in the back. If you decide a base model 3.3t is enough, the amount of performance you’re getting at $43k – $46k, you’re not going to find from German competitors. The Audi S4 starts at $50k and the Mercedes Benz C43’s base price is just over $52k.
This is one of the minor weak spots for the Genesis G70 as brand loyalists to German manufacturers are unlikely to see the G70 as a superior luxury car to a Mercedes Benz C300. The infotainment system and digital information display aren’t as refined or thorough as what you’d find in an Audi, and that might turn some people off to the Genesis brand. But as I mentioned before the G70 is a compromise, and while there are certain aspects that wouldn’t be considered on par with the Germans, styling and performance are enough to make this sports sedan a very intriguing option for consumers who want to stand out from the crowd.
The Bottom Line
Genesis is a brand for people who want to stand out and aren’t effected by the badge on the front grille. German luxury brands have a certain ambience, but at $40k – $50k for a new luxury sedan, you’re not going to find the same level of compromise that the G70 offers. With Audi, Mercedes Benz, and BMW you’re getting luxury, but not necessarily performance. On the flip side you’re sacrificing some luxury aspects by going with Genesis, but when it comes to horsepower and 0-60 times, you have a car that will surprise many drivers on the road.
There’s many in the automotive industry who feel that the luxury sedan segment has become stale. The Genesis G70 is ready to change that.
The three major German luxury brands; Mercedes Benz, BMW, and Audi have built a tradition over the last 20-25 years that has resonated with a large percentage of consumers in the United States. Mercedes Benz is “The Best or Nothing”, BMW is “The Ultimate Driving Machine”, but mostly Audi’s only claim to popularity is it’s Quattro AWD system that is certainly needed in the Northeast and other colder regions of the country. This is why year after year, Audi is third in overall sales behind Mercedes Benz and BMW because in warmer climates AWD isn’t necessary.
With it being the holiday season, it’s time for the annual “Season of Audi sales event” where the brand associates their vehicles with cold and snow conditions to advertise the Quattro AWD system. Meanwhile BMW and Mercedes Benz, who lean more towards the luxury and performance aspects of the vehicles in their lineups, have always been looked upon as being the more premium brands out of the three German auto manufacturers. It wouldn’t be a stretch to say that Mercedes Benz has enjoyed many years of having the best interior, while BMW takes pride in their performance. However, as we look to 2019 and beyond, the status quo has significantly changed where Audi has taken great strides in a variety of ways with their updated A6, A7, A8, and all new Q8.
As mentioned earlier, Quattro was Audi’s main selling point and may still be moving forward, but it’s the redesigned classy and luxurious interior that should get a lot of attention from consumers. Audi’s Virtual Cockpit is without a doubt unrivaled as the 12.3″ digital information display is the most extensive system on the market. Its high resolution in combination with Google Earth being the navigation system that can be your full display in front of you is not found in any rival vehicles.
It’s when you move over to the center console and infotainment system that you realize you’re sitting in a premium luxury vehicle. New for 2019 is dual touch screens. Yes, you read that right. There’s now two touch screens in the A6, A7, A8, and Q8 that I personally haven’t seen in a vehicle since I reviewed a 2018 Range Rover Velar. The primary screen is where your radio controls, car settings, and navigation system will be, while the secondary screen controls your dual zone climate control, heated and ventilated front seats, and also is where you’ll find the buttons for your drive mode selector.
For the most part, Audi never really had complex infotainment systems in the past, and overall the interiors were rather simplistic compared to Mercedes Benz. Now it’s a completely different story where you could make the argument that Audi is at least second in the most comfortable interior category as their changes overshadow Mercedes Benz’s minor facelift inside.
With winter essentially already here, it’s that time of year when you’re getting out of work at 4:30 or 5pm and the temperature reads 20 degrees, the sun is already down, and there’s traffic for miles. This is where a luxury car becomes a very welcoming sight. What Audi has done for their 2019 models is make a driving environment that’s not only comfortable, but also luxurious to the point that you’ll find yourself not wanting to let go of the steering wheel. The interior is what you expect from a $60k+ vehicle and the major upgrades that Audi implemented into their cars is going to make waves when consumers visit auto shows this winter. For me personally, I find that Mercedes Benz’s minor touchups pale in comparison to their German rival, and if Audi continues to progress in luxury and class Mercedes may longer be looked at as being the benchmark for first class comfort.
A new decade that is quickly approaching has already made car brands think futuristic. The amount of technological advances, along with the continuously added comfort features are ready to meet and pamper consumers in the 2020’s. Audi is taking a big step forward, and at the very least, has made strides to be on par with Mercedes Benz and BMW. The future for the German auto manufacturers is setting up to be fun, and the new era that awaits us will change how we define luxury and class.
As most of you know, for the last three years I’ve built a local YouTube channel to help bring a positive awareness to the Boston car scene as the community here offers a lot of exotics and rare hypercars for enthusiasts. We also have great locations for car meets, such as Larz Anderson Auto Museum in Brookline, MA and a number of car dealerships in Massachusetts that host Cars & Coffee. Over the last two years we’ve seen a significant growth in the community, with events exceeding capacity numerous times and long lines waiting to get into Cars and Coffee. While growth and inclusion are certainly encouraged, at some point there’s going to be negatives that surely arise.
These negatives aren’t just local, but become a nationwide problem as automotive YouTubers have become much more prominent throughout the major cities in the United States. While at first these content creators reignited the car scene in the US, it’s now gotten to a point where some of these same YouTubers are looking for trouble to get views through clickbait titles, which then equates to more ad revenue. We could have a long discussion on clickbait alone, but more importantly the spotlight being shed on the fringe group of the car community is going to make the general public look at all of us in the same light.
I can’t speak for the Los Angeles car scene, but locally the troublemakers don’t attend Cars & Coffee and daytime meets. However, all that’s needed is a YouTuber with some influence, a camera, and an out of control night meet that after the video is posted, is surely watched by local law enforcement which then suppresses and restricts what takes place at events in the morning. I can think of several YouTubers on the West Coast who’ve built huge channels by posting street racing, donuts at intersections, burnouts at shopping centers, and street takeovers which is now drawing the LA riot police. These videos don’t seem to be discouraging this behavior, but instead have encouraged car owners to do the same, who in my opinion, aren’t even enthusiasts and are just looking for trouble.
What I’ve personally seen this year, which in no way is on the same magnitude as Los Angeles, has made me think quite a bit about the future of my own channel. As a car enthusiast, I don’t approve of large YouTubers using their platforms to make money off the stupid antics of individuals at the night meets on the West Coast. Their videos are beginning to influence young car owners across the country, and it’s not just happening at night, but now taking place during the day which makes us all look bad. At what point do we say these YouTubers are in it for their own personal gain and have absolutely no regard for people who host the meets and car enthusiasts who just want to share their passion with like minded car owners?
In my opinion, future kids and young adults with cameras at car events will be looked at as opportunists who are waiting for an accident, burnouts, and donuts. What started out as creating videos of accelerations that I could watch again to hear the sound of exotics, has slowly become something that in the back of my mind is telling me that it’s going too far. No one has openly spoke their feelings and voiced their concerns, but as someone who’s gotten to know many in the local car scene, the vibe towards YouTubers and people with cameras is slowly changing, even if it’s going unnoticed. Many of my subscribers enjoy the coverage of car events, but I also have a responsibility to the car owners to not post videos if things go wrong.
No matter what side of the argument you’re on, you have to agree that most of the content that gets a lot of views doesn’t reflect a vast majority of car enthusiasts’ behaviors at car events. What some automotive YouTubers have done is create a narrative that we’re all just a lawless gang, and for these content creators, their own downfall is on the horizon as there will either be public backlash or the minute they stop filming these night meets, they’ll lose viewership. It’s already happened once this year with a prominent YouTuber who decided to no longer attend the out of control night meets in LA, but after taking a significant hit in views, changed his mind and has gone all out with this form of content.
It could be 2019, 2020, or even 2025, but when it comes to the car community in the US, YouTube will be it’s downfall. Automotive YouTubers are banking on the stupidity of individuals at night meets, highlighting the very worst of the US car scene. At some point as a community we need to disavow these videos, because believe it or not, these fringe car groups are making national news.
For the better part of the last 20 years or so, American luxury car brands have been on the ropes due to the emergence and dominance of European luxury sedans and crossovers. To try appealing to the remaining consumer base that’s been on the fence of whether to choose a German brand over manufacturers from Detroit, companies like Cadillac have tried their best to impersonate European styling and driving feel, but continue to fall short as Americans still gravitate towards Audi, BMW, and Mercedes Benz. Lincoln however, is on a mission to change that by going back to their roots and provide drivers with a luxury feel only Americans can offer.
The all new Lincoln Nautilus, which has replaced the MKX in the lineup, not only brings back American tradition by having an actual name rather than a combination of letters, but also offers a premium feel both inside and out. As we all know Lincoln is owned by Ford, which has really been a thorn in the side of the company because prior to the last few years, nothing really distinguished their vehicles form Ford’s lineup. The current MKZ is a rebadged Fusion with a different body style, just like the Lincoln Town Car was a more luxurious Ford Crown Vic. But believe it or not, the Nautilus is built on the same platform as the Ford Edge, yet even after 10 minutes of looking at it, there’s very few subtle design elements that you could potentially see the appearance of an Edge before you’re forcing yourself to see what’s not there.
For performance, you’ll have a choice between a two liter four cylinder engine, or the 2.7L twin-turbocharged V6 that’s found in the Edge ST that will get 335 hp and 380 lb ft of torque. New for 2019 is the 8-speed automatic transmission that replaces the six speed automatic found in 2018 models of the MKX. There’s also two different drivetrain options available, with front wheel drive coming standard and the ability to upgrade to all-wheel drive. Fuel economy will differ depending on which engine you choose, as the V6 will get 17 mpg in the city and 24 mpg on the highway.
There’s three trims available for the 2019 Nautilus: Select, Reserve, and Black Label. Going with the Black Label trim will offer over-the-top, but definitely welcoming luxury features and touches that many in the industry rave about. Inside you’re greeted by Venetian leather seats with three different themes to choose from that change the interior color combinations. These seats will be heated and ventilated, and as part of the climate package, a heated steering wheel and heated rear seats will also be included. You’ll enjoy the music being played on the radio as the Black Label gets the upgraded 19 speaker Revel Ultima Sound System that’s been praised by many automotive YouTubers for providing crisp audio.
The Nautilus isn’t just luxurious, but also provides a good amount of safety features. Optional is a 360 degree top view camera that’s becoming common on all new vehicles in this segment. This camera, along with front parking sensors and enhanced active park assist make up the Technology Package. As part of the Driver Assistance Package, more safety features are added that include adaptive cruise control with stop and go and lane centering, adaptive steering, and a collision mitigation system.
Besides some of the technology features that are available on the Ford Edge, the only aspect of this vehicle that resembles Ford products is the center console. Same design that you’ll find inside an Edge, with the only difference being that there’s no rotary dial to select gears, and instead you’ll have push buttons next to the infotainment system. Speaking of that infotainment system, the Nautilus gets Ford’s Sync 3 System which includes voice activated navigation along with Apple CarPlay and Android Auto. There will also be a compartment for your smartphone that includes a wireless phone charging pad, which is all being offered on the Edge.
Overall, the Nautilus is a step in the right direction for an automotive brand that has to compete with the likes of Mercedes Benz, Audi, and BMW. What I like about this crossover is that the designers masked this vehicle to limit how much influence Ford has on Lincoln, which should draw in consumers who want to stand out from the German crossovers on the road.
At the end of the day what’s standing in the way of the Nautilus is marketing and brand image. If Lincoln tries appealing to middle-aged adults and steers further away from consumers on the edge of retirement, the Nautilus can certainly find a niche customer base and find success in this very competitive segment.
Out of the five prominent German brands, Mercedes Benz could be described as being a “tweener”, where it’s not exactly a manufacturer that attracts younger consumers, but it’s not a brand for retirees either. When looking at VW, Audi, and BMW, there’s a very strong following of millennials who are being introduced to each brand thanks to the Volkswagen GTI, Audi S3/S4, and BMW E36/E46/E92 M3’s. Porsche is in a league of it’s own, as the 911 has always been a sports car that’s pinned to the bedroom walls of car enthusiasts who dream of owning an amazing driver’s car. But where does that leave Mercedes Benz?
Besides the AMG line of performance cars, Mercedes seriously lacks a car that rivals the S3 and S4 in terms of price. Sure, you could purchase a 6-10 year old W204 C63, which personally was my favorite generation of the C-Class, but a newer B8 S4 is a more appealing option thanks to an AWD system and a list of modifications that can be done immediately to personalize the car. On paper the CLA 45 AMG seems like a good option, but ask any car enthusiast and their initial response is, “it’s not a real AMG”. If we’re looking at this purely from a young person’s perspective, there’s very little to choose from to bring in millennials and establish a new generation of Mercedes Benz consumers. But the issue isn’t that simple, and this goes beyond car enthusiasts, performance cars, and AMG.
Starting around the 2014/2015 model year, Mercedes Benz made significant changes to their lineup, slowly making the C-Class, E-Class, and S-Cass resemble each other. Last year I did a review of a 2015 C300 4Matic, and even back then the interior styling was very reminiscent to the S-Class. Prior to the W205 generation, the C-Class had it’s own unique look, and the same could be said for the E-Class. Today, the entire sedan lineup for Mercedes Benz looks outdated despite the minor facelifts each model has received over the last three years, and this is most likely magnified because they almost look identical except for size and some design cues. There’s no denying that we’re experiencing an era of styling redundancy in the automotive industry, but Mercedes Benz is arguably first in line when we talk about similarities across the board for interior and exterior appearances.
Right now younger consumers are gravitating towards VW, Audi, and BMW even if they’re not purchasing S3 and S4’s or M3’s. This may be due to the older cars from these brands that are available to them, and as they start working, they’re trading up to a newer 3 Series or A4. Another indication that Mercedes is becoming an old person brand is that 20-30 year old car enthusiasts are more apt to purchase a BMW 340i over a C43 AMG despite a discrepancy in horsepower and torque figures. Whether this has anything to do with, “it’s not a real AMG” or not, Mercedes Benz just isn’t drawing interest by millennials for their consumer vehicles, and the only enthusiasm young drivers have towards Mercedes is for the C63, E63, and AMG GT which is well out of reach for them financially.
What’s even more alarming is the bloodbath Mercedes is experiencing when it comes to sales. So far this year, they’re down 14% and in the month of August, sales dropped 26% from July. Meanwhile, Audi and BMW are still experiencing gains, further backing up the observations that there’s been a shift in buying behavior, and a lot of that has to do with Mercedes Benz failing to draw in young buyers. This may also be effected by the aging lineup, and as mentioned before, there hasn’t been any significant changes to the appearance of Mercedes Benz models since 2015.
Needless to say, there is a transition period happening right now. The completely redesigned CLS and GLE are set to hit showrooms soon along with the all new A-Class, which should usher in new generations of other models in the near future. The real question is whether these changes will make an impact and reverse the sudden drop in sales, but more importantly attract buyers who are 40 years old or younger.