The Cars Sell Themselves, You Need To Market Them
Social media has and will continue to change how we see marketing and sales, and as the years continue to roll on, we’re also beginning to see a distinct difference…
Car Dealerships: It’s Social Media, Not A Newspaper
The biggest mistake, among many that car dealerships make, is using social media as if it’s meant to be a newspaper. The 20th century form of effective marketing is over,…
Be The Primary Resource of Information For Your Customers
Rarely, if ever, do I see companies in the automotive industry, especially car dealerships, be the primary resource for car buying research. Whether this has to do with dealership’s fear…
Use Social Media To Showcase Your Cars
I’ve gone in-depth on the importance of a strong social media presence for car dealerships. Now it’s time to take it up a notch and discuss content, primarily content of…
Facebook and Instagram Are Important Platforms For Car Dealerships
With the existence of social media and the changes in how we communicate, there’s now a difference in how people shop. Instagram and Youtube has given consumers the ability to…
Car Dealerships: Stop Posting Content Your Customers Have No Interest In
Every morning I check car dealerships’ social media accounts, and to my disappointment, 90-95% of dealerships are all posting content that is boring and irrelevant. It comes as no surprise…
Dealerships Should Leverage Social Media To Build A Community
What dealerships are lacking the most when it comes to social media is a sense of community. Of course, when it comes to any business, community is a term that…
Hard Selling Copy On Social Media Doesn’t Work
Despite how many people say that their buying decisions aren’t influenced by what they see on social media, companies in many industries have seen success using platforms such as Facebook,…
The Marketing Disconnect Between Car Brands And Dealerships
In business and marketing, we’re taught about the importance of having a supply chain in which every member does their part to the best of their ability. When it comes…
Social Media Can Help Clear Out Old Inventory
Constantly keeping my eyes open and on the lookout for great car deals, I’ve noticed some dealerships still have new 2014 models in their inventory. This poses the question. Why?…