Alfa Romeo Unveils The All New Stelvio – Everything We Want In An SUV
It’s finally here, the all new Alfa Romeo Stelvio. The fourth model the Italian automaker has brought to the United States in the past decade to reintroduce the brand to…
Auto Sales Get Decimated In October – A Sign Of Things To Come?
The month of October was not friendly to most car manufacturers, as overall sales in the United States dropped 6%. This sharp drop can be attributed to volume sellers who…
2017 – The Year of Alfa Romeo, Maserati, and Jaguar: Alfa Romeo Giulia
We’re nearing the end of 2016 which can only mean one thing; new car unveilings! Car shows start touring across the United States and consumers from Massachusetts to California can…
Porsche Commercial: Creating A Connection
What lacks from most automotive advertisements is emotion, passion, and a connection between the driver-to-be and the car. Vehicles are often more than just objects to people. For some, cars…
Toyota YouTube Marketing: Redundancy In Advertisement
In the previous article of this mini-series where we take a look at Youtube marketing by car manufacturers, Hyundai was the center of attention, as their 15 second adverts gave…
Hyundai YouTube Marketing: Right Idea, Poor Execution
YouTube has become a major component in digital marketing for car companies, as video content’s ability to grab consumers’ attentions is well worth the investment of money and time. Hyundai…
Live Streaming and Video Content For Dealerships
Just over 10 years ago, a website by the name of YouTube was created, forever changing the Internet and the digital world as we know it today. Fast forward to…
The Most Important Aspect of SMM: Being Human
Oftentimes businesses of any size, big or small, make the biggest mistake in their social media marketing strategies. They fail to appear human, and in most cases resemble web bots…
Car Dealerships: It’s Time to Revamp Your Social Media Marketing
Whether you’re a franchise or a privately owned car dealership, social media has to take precedence in your marketing strategy. Clearly, with the very existence of your social media pages,…
The Poor Man’s Exotic: Jaguar F-Type
I know what you’re thinking, Boston Auto Blog the Jaguar F-Type is already priced near $100,000, which can buy you a Lamborghini Gallardo. Yes, while the new Jaguar F-Type R…