The year 2020 is on the horizon and for many, the compact car is an afterthought due to the high demand in crossover SUV’s. Ford has decided to no longer make sedans or hatchbacks and instead focus solely on crossovers and pickup trucks, which some believe is the growing sentiment in the automotive industry and the type of future that consumers will soon have to face. However, there’s brands like Chevrolet, Toyota, and Honda who are still committed to cars and have no intention of ending successful models for the sake of following a growing trend in the market. Then you have Kia who releases the all new Stinger which became an immediate hit, and now they hope the completely redesigned Forte shares the same success.
Remember the days when compact cars were purchased for being economical, whether that be for fuel efficiency or affordability? Now cars like the Kia Forte EX bring much more than just an appealing sticker price and good fuel economy; they also offer some comfort features that even 5-10 years ago would be considered a dream to have in a car aimed at young and first time buyers. Features like heated and ventilated front seats, Apple Car Play and Android Auto compatibility, a touchscreen with a navigation system, and rear backup camera with trajectory can be found on the EX trim of the Forte.
What some in the automotive industry are speculating is that with less competition in the compact car and sedan segments, manufacturers can spend much more time on the smaller details. Cars like the Kia Forte and Ford Focus were at one time cheap cars that got good gas mileage with no expectations of having any sense of entry level luxury. The 2019 Forte is certainly nowhere near a luxury car, but for around $27k to get that many tech features, including wireless phone charging, compact cars have come a long way since 2000.
This begins to raise the question whether the sedan and compact cars really are dead or on the way out. Over the last 30 years there have been major swings in consumer behavior, sometimes being due to the economical climate in the United States. We’ve seen big cars get phased out for a while, we’ve seen the rise and fall of the large SUV which is slowly making a return, the almost near death of mini-vans, and the re-introduction of a station wagon in Buick’s lineup for the first time since the mid 90’s. The pendulum swing is inevitable as people in general want to be different than their neighbors, so at this point it’s just a waiting game to see when momentum shifts in a new direction.
In the meantime, compact cars are silently being improved, offering affordability and tech features along with the pre-existing practicality that should appeal to younger buyers. Working in the 2019 Forte’s favor is the bold and aggressive appearance that sports similar design cues to the Kia Stinger. While the Forte’s small 2 liter four cylinder engine only gets 147 hp and the lack of AWD may not give you the Stinger feel, you’re going to have a car that is sleeker than most in its class. The weak spot the Forte has is the CVT. Kia has said it’s not a traditional CVT and they’ve worked on making it mimic shifts you’d experience in an automatic, but the engine drone isn’t appealing to hear when accelerating. However, the Forte does come with three different driving modes, and when put into sport mode, the transmission does shift faster which certainly limits the drone you’ll experience.
There has been speculation of an SX trim that should bring more horsepower and hopefully a different transmission, but so far there hasn’t been any news, which is to be expected as the 2019 model year is beginning to hit showrooms now.
Inside, the heated and ventilated seats unfortunately aren’t real leather, but that shouldn’t be expected in a car in this particular segment. To have ventilation is an eye opener because that isn’t a feature that’s common in most compact cars heading into 2019. Some of the interior design does resemble Mazda, especially with the touchscreen no longer being integrated into the center console, and is now higher up towards the dashboard. For the instrument panel you’ll get both analog gauges and a digital information display that’s becoming widespread across all vehicles in every segment.
As technology continues to trickle down to more affordable vehicles like the Kia Forte, these cars then become more appealing. The only negatives that compact cars are facing is the lack of versatility and AWD. The Forte only gets about 18 cubic ft of cargo room while crossovers will provide more room and AWD, which consumers then perceive the smaller cars are providing much less value. As mentioned before, the current US economy supports the decision for car buyers to go bigger with crossovers, and no matter what direction the stock market goes in by the beginning on next decade, consumer behavior will inevitably change. To some degree, their purchasing decisions might be affected by what their friends and neighbors are doing and clearly that’s what happened with crossovers.
Is there still a future for compact cars and sedans? Some car brands believe so, and without competition from rival manufacturers, they can continue to improve these vehicles making them enticing to consumers of all ages. Now the only question is, how long must we wait before cars have everything we want, from performance to practicality. That day may not come at all, but brands like Kia aren’t throwing in the towel just yet.