2019 Chevrolet Silverado 1500 LT – New Look, Same Pickup Truck

With a new decade on the horizon, the pickup truck segment is really beginning to heat up as this just might be the most competitive era for pickup trucks in many years. Ford’s redesigned F150, and soon to be released Ranger will be formidable competition, and with Dodge’s new RAM 1500 the US automakers have positioned themselves to compete for top spot. Chevrolet has a few potential significant players in the game as well, with the Colorado and Silverado. Both models have sportier trims to take on the F150 Raptor while also appealing to a market that desires capable off-road trucks that also have a rugged appearance. With all that being said, where does the completely redesigned Chevy Silverado fit in?

Some people have voiced their opinion about the new front end and that seems to get most of the attention, while the minor details go unnoticed. Before getting into why I believe Chevy didn’t abandon their heritage, there is one aspect of the Silverado’s appearance that does raise eyebrows. When looking at the pickup truck from the side profile, it no longer sports the traditional square wheel arches, and instead Chevy decided to go with a look that’s right in line with competitors in the Silverado’s class.

From an appearance standpoint as a whole, my opinion is that Chevy is basically saying. “2020 is almost here, but we’re not changing who we are to appeal to the same consumers who would rather purchase a Ford F150 or Dodge Ram 1500. Our loyal customers come first, and the slight improvements we’ve made further suits their lifestyle and daily activities”.

The reason why I say this is not only because the Silverado is the first pickup truck to have a power tailgate that goes both up and down, but they added seven additional inches in the bed of the truck while also adding three inches of space in the rear of the cab. If that wasn’t enough, in the bed of the Silverado there’s 12 anchor points with an option to add nine additional anchors to tie down whatever is being carried. This truck was built for contractors, farmers, or anyone who works outdoors for a living. It’s a pickup for the hardworking American, which is something Chevrolet has always prided themselves on and they didn’t fully buy into the trend of producing a Raptor-like pickup that looks great on the road but will never be used for it’s intended purposes.

The Silverado I spent a few hours with was a base model LT with very few features. The base LT does get a new touchscreen that’s very responsive, along with dual zone climate control and heated seats. There’s other trims as well including the Trail Boss and High Country that’s going to add more of an off-road look for the former, and luxury appeal for the latter. The configurator for the 2019 model year isn’t up yet, so pricing and optional packages still haven’t been determined which I find odd considering that the new Silverado is already arriving at dealerships.

Here’s our full review of the 2019 Chevrolet Silverado 1500 LT. We’ll go more in-depth on this pickup truck, while also taking it out for a quick test drive.

2019 Kia Forte EX – The Compact Car Isn’t Dead Yet

The year 2020 is on the horizon and for many, the compact car is an afterthought due to the high demand in crossover SUV’s. Ford has decided to no longer make sedans or hatchbacks and instead focus solely on crossovers and pickup trucks, which some believe is the growing sentiment in the automotive industry and the type of future that consumers will soon have to face. However, there’s brands like Chevrolet, Toyota, and Honda who are still committed to cars and have no intention of ending successful models for the sake of following a growing trend in the market. Then you have Kia who releases the all new Stinger which became an immediate hit, and now they hope the completely redesigned Forte shares the same success.

Remember the days when compact cars were purchased for being economical, whether that be for fuel efficiency or affordability? Now cars like the Kia Forte EX bring much more than just an appealing sticker price and good fuel economy; they also offer some comfort features that even 5-10 years ago would be considered a dream to have in a car aimed at young and first time buyers. Features like heated and ventilated front seats, Apple Car Play and Android Auto compatibility, a touchscreen with a navigation system, and rear backup camera with trajectory can be found on the EX trim of the Forte.

What some in the automotive industry are speculating is that with less competition in the compact car and sedan segments, manufacturers can spend much more time on the smaller details. Cars like the Kia Forte and Ford Focus were at one time cheap cars that got good gas mileage with no expectations of having any sense of entry level luxury. The 2019 Forte is certainly nowhere near a luxury car, but for around $27k to get that many tech features, including wireless phone charging, compact cars have come a long way since 2000.

This begins to raise the question whether the sedan and compact cars really are dead or on the way out. Over the last 30 years there have been major swings in consumer behavior, sometimes being due to the economical climate in the United States. We’ve seen big cars get phased out for a while, we’ve seen the rise and fall of the large SUV which is slowly making a return, the almost near death of mini-vans, and the re-introduction of a station wagon in Buick’s lineup for the first time since the mid 90’s. The pendulum swing is inevitable as people in general want to be different than their neighbors, so at this point it’s just a waiting game to see when momentum shifts in a new direction.

In the meantime, compact cars are silently being improved, offering affordability and tech features along with the pre-existing practicality that should appeal to younger buyers. Working in the 2019 Forte’s favor is the bold and aggressive appearance that sports similar design cues to the Kia Stinger. While the Forte’s small 2 liter four cylinder engine only gets 147 hp and the lack of AWD may not give you the Stinger feel, you’re going to have a car that is sleeker than most in its class. The weak spot the Forte has is the CVT. Kia has said it’s not a traditional CVT and they’ve worked on making it mimic shifts you’d experience in an automatic, but the engine drone isn’t appealing to hear when accelerating. However, the Forte does come with three different driving modes, and when put into sport mode, the transmission does shift faster which certainly limits the drone you’ll experience.

There has been speculation of an SX trim that should bring more horsepower and hopefully a different transmission, but so far there hasn’t been any news, which is to be expected as the 2019 model year is beginning to hit showrooms now.

Inside, the heated and ventilated seats unfortunately aren’t real leather, but that shouldn’t be expected in a car in this particular segment. To have ventilation is an eye opener because that isn’t a feature that’s common in most compact cars heading into 2019. Some of the interior design does resemble Mazda, especially with the touchscreen no longer being integrated into the center console, and is now higher up towards the dashboard. For the instrument panel you’ll get both analog gauges and a digital information display that’s becoming widespread across all vehicles in every segment.

As technology continues to trickle down to more affordable vehicles like the Kia Forte, these cars then become more appealing. The only negatives that compact cars are facing is the lack of versatility and AWD. The Forte only gets about 18 cubic ft of cargo room while crossovers will provide more room and AWD, which consumers then perceive the smaller cars are providing much less value. As mentioned before, the current US economy supports the decision for car buyers to go bigger with crossovers, and no matter what direction the stock market goes in by the beginning on next decade, consumer behavior will inevitably change. To some degree, their purchasing decisions might be affected by what their friends and neighbors are doing and clearly that’s what happened with crossovers.

Is there still a future for compact cars and sedans? Some car brands believe so, and without competition from rival manufacturers, they can continue to improve these vehicles making them enticing to consumers of all ages. Now the only question is, how long must we wait before cars have everything we want, from performance to practicality. That day may not come at all, but brands like Kia aren’t throwing in the towel just yet.

Maserati Levante S – A Fun Crossover That Gets No Love

It appears the cool thing to do in 2018, or really ever since the Maserati Ghibli and Levante hit showrooms, is to find a way to critique or bash the vehicles for interior and overall design quality. While I have reviewed a 2014 Ghibli in the past and was disappointed after years of building an expectation that never met reality, I can honestly say that is not the case for the Maserati Levante. In fact, I’m going to argue that it’s the complete opposite, especially for the 2018 model year. I can already see the eye rolls, but the Levante is one vehicle that you have to test drive and experience for yourself, rather than just parroting what a car reviewer is spewing on YouTube.

When the Levante hit the market back in 2016, there were a few flaws that would later be corrected. One being for the base model that front and rear parking sensors did not come standard, which was one major complaint especially when you’re paying more than $70k for a luxury crossover. Next would be that if you wanted to shift into reverse, the Levante would refuse to do so, and instead would shift into drive or park. This is something I didn’t encounter during my time with the 2018 model, and speaking of the current model year, front and rear parking sensors do come standard for all trims of the Levante.

Having read and watched many reviews prior to spending time with the sports crossover, there was a level of low expectations, and in the back of my mind I’m thinking this might turn out to be the Ghibli all over again. The minute I stepped inside and put the Levante in sport mode, that’s when everything changed. To drive a crossover that not only sounded like a sports car, but handled and drove like a luxury crossover immediately put a smile on my face. Where critics do give the Levante favorable ratings is the driving experience, and for good reason as your time behind the wheel isn’t boring and mundane like other vehicles in this segment.

The Levante I was testing was a fully specced $106k S GranLusso that came with Zegna silk and leather seats. They were some of the most comfortable bucket seats I’ve ever sat in, which certainly helped make the drive memorable. For a larger crossover, the Levante handled impressively well, and in tighter corners felt glued to the roads with very little, if any body roll. The gear shifts were almost instantaneous when using the paddle shifters, and for the first time, a test drive in a crossover was actually fun.

Obviously being an FCA product, the same infotainment system that can be found in a Chrysler was in the Levante. What I’ve never really understood was why this was that big of a problem, as Apple Car Play and Android Auto are offered, you get navigation, and you’ll also receive Sirius XM Radio and Travel Link. The one valid critique is that to access the heated and ventilated front seats there’s no button in the center console and instead to turn that feature on and off you have to use the touchscreen.

The smaller touches that can be seen in Dodge products is another problem most people have with the vehicle, but it’s something you begin to overlook when getting behind the wheel. That’s where Maserati may have the edge on competitors. The driving experience is nothing like other luxury crossovers from German automakers because you feel more engaged, and when the valves open in sport mode it will be irresistible to just drop a gear and leave the car that’s in the rearview mirror far behind you. The V6 engine that comes with 424 hp is going to surprise a few of your fellow commuters, and whether you want to have fun or go for a leisurely cruise on backroads, the different driving modes are suitable for either style of driving.

Pricing is one of the larger issues consumers have with the Levante, which is certainly a valid point. As a certified pre-owned crossover after the initial hit of the depreciation, the Levante then becomes a potential sought after vehicle that could be the better option for buyers in this segment.

Overall, Maserati’s first crossover isn’t a bad vehicle. Does it have flaws? Absolutely, but it’s nowhere near disappointing and if you can deal with the FCA infotainment system, you’re going to have one of the best sounding crossovers on the road today.

Here’s the full review for the 2018 Maserati Levante S GranLusso. Is it worth the price and a vehicle that should garner more respect in the automotive community? That’s up to the consumer and the individual.

2017 Ford Focus RS Review

Huge thank you to Muzi Ford in Needham, Massachusetts for allowing me to take a look at the 2017 Ford Focus RS. The RS is the ultimate year round vehicle for car enthusiasts, as it’s performance and AWD drivetrain lets the driver have fun on the road, the track, and in the winter.

Here’s the full review of the Focus RS. Also, visit Muzi Ford’s website to check out their extensive Ford inventory!

http://www.muziford.com

You Have $15,000, Do You Buy Or Lease A Car?

If you have $15,000 in cash, do you buy or lease a car? Actually, I’m going to make it more interesting. If you have $10,000 in cash would you buy or lease a car?

Having scanned through forums and Reddit, there are many young, and even older consumers, who ask the same question, usually with the same amount of money in hand asking for car buying advice. Now, if your commute to work and weekend trips make your annual mileage higher than 12,000 a year, then buying is the better option. But what about those who are driving around 8,000 – 10,000 miles a year. Would you still be so hasty to buy instead of lease?

Most people feel that leasing costs you more in the long run. But does it really? True, your car payments could be higher per month, but because it’s a new car, you won’t have to factor in major maintenance costs. At $10,000 – $15,000, you’re not going to end up with what you want. Certified pre-owned, you’re looking at the Honda Civic, Hyundai Elantra, or Toyota Corolla to name a few. Used can be a case of trick or treat. There’s always diamonds in the rough, but more often than not, you’ll end up with someone else’s problem. Mechanical failure is likely, factoring into the overall cost of the car, while it’s aging, and every year the resale value is slowly tanking. You either wind up with a money pit, or a decent car that will last you a few years before maintenance issues could arise.

Now let’s look to leasing. You have $10,000 – $15,000 in hand and you’re visiting local dealership websites comparing lease offers and deciding which one works best for you. You stumble upon a great deal. Your local Ford dealership down the street has a lease offer for a new Ford Escape SE; $4,173 due at signing, $159 a month for 24 months. If my math is correct, for those 2 years it will cost you a grand total of $7,989, not including oil changes and annual maintenance. You’re saving $2,000 in the long run, which will be two grand more saved up for your next lease. If you buy a $10,000 car, you’re looking at a world of unknowns.

So the choice. A new Ford Escape SE or an 8 year old car with 50,000+ miles on it. $8,000 overall in 24 months, or $10,000, plus maintenance that will inevitably happen sometime during your ownership of the car.

Another example; this time you have $15,000. Now I’m sure you can find some sweetheart deal for a 6+ year old Infiniti G35 or G37 or an older BMW 3 Series, but again let’s factor in unforeseen maintenance. But you decide, “I’ll lease instead because I want to drive a new car”. Here are the potential options you have. Let me just say this is all predicated on what the dealerships in your area are offering. Here’s a few from my neck of the woods.

Audi A3: $2,694 downpayment, $299 a month for 36 months = $13,458

BMW X1: $4,000 downpayment, $239 a month for 36 months = $12,604

BMW 320i X-Drive: 4,000 downpayment, $239 a month for 36 months = $12,604 (Same offer as the X1)

Infiniti Q40: $1,499 downpayment, $229 a month for 39 months = $10,430

Lexus IS 250: $1,599 downpayment, 349 a month for 36 months = $14,163

These are just some of the deals that are out there. They all cost under $15,000 within the three year window you have the car. Most come with leather seats, heated seats, bluetooth, navigation, and electric sunroof. So think about it for a minute. You can have a luxury car for the same price, or less than if you bought a certified pre-owned Honda Civic. There are even better offers out there if you don’t want to spend $15,000.

After seeing this, would you still buy or would you lease?

Acura Is Going Automatic, Leaving One Model Left With Manual In 2016

The consumer markets have spoken and one auto manufacturer has listened. Acura will soon be offering only automatics in their lineup, and in 2016 only the ILX will have a manual transmission. A new era in the automotive market is upon us, and while I can hear the groans from the car enthusiasts who swear by the manual transmission, paddle shifters is that kid on the block who’s taken over and everyone now follows.

The original story posted on Car and Driver goes through Acura’s transition thoroughly. The company that brought us the Integra is realizing that consumers don’t want the manual transmission, and there are a few theories as to why this is happening. For one, automatics are getting great gas mileage, a stronghold and persuasive buying point manuals once had.

Some people are blaming the non-car enthusiasts for this change, but let’s think about the sports cars and exotics that now offer paddle shifters. Ford Mustangs offer automatics, and for a while now, Ferrari has put paddle shifters in their cars. Most notably, the LaFerrari doesn’t even come with a traditional manual. Every car in-between Ford and Ferrari that attracted hardcore car enthusiasts and were for people who could drive manuals are now available in automatics or auto shift. This is the direction car manufacturers have gone, and with manuals only making up 6% of the market, demand is dwindling for a clutch.

With touch screens, navigation systems, iPhones, and other devices that distract drivers, the last thing most consumers want is to worry about shifting. Yes, the purists out there will say that manual is the only way to thoroughly enjoy a car, but an overwhelming majority of drivers, including car enthusiasts, are finding auto shift and automatics to be just as much fun. Let’s also remember the demographics here as well. With most people moving back into the city, having to upshift and downshift at every intersection and being in traffic on the highways is a chore most people don’t want to add when commuting.

Is there a place for manuals? Absolutely. For Acura however, most of their car buyers use their Acura’s as daily drivers, and with the Honda-owned company not offering much in the sports car market, most of the manual transmission lovers will have to look to older models to get their fill. Otherwise they’ll have to change brands, but even Lexus and Infiniti are beginning to change along with consumer demand.

At the end of the day, the goal for any company that sells products is to increase sales. As mentioned earlier, manuals only make up 6% of the market, which means 94% of consumers want an automatic or paddle shifters. Cars with manual transmissions really are a dying breed, and maybe some automakers will still offer traditional manuals on models they know have a cult following of loyal consumers.

The entire auto industry is in the midst of a revolution, and with electric cars gaining traction, who knows what other components will be different in cars in 5-10 years.

Acura is seeing the change and they’re going to listen to consumers. Other car manufacturers will follow suit, and are already moving away from the manual transmission but still offering it on some of their models. It’s truly amazing what consumer buying power can do, and with the advances we’re seeing in the auto industry, this change to going automatic and auto shift was bound to happen.

Off-Roading In New Hampshire: 3 Feet of Snow? No Problem

New England, especially the Boston area, has gotten hit hard the past three weeks with Nor’easters and blizzards. In New Hampshire, a group of guys are enjoying the relentless snow by taking their full size SUV’s off-road.

The Ford Excursion, Jeep Wrangler Rubicon, and Land Rover LR3 took on the snow like champs. With vehicles like these, it’s hard not to have a good time. Who said adults can’t have fun in the snow too?

These guys are going to have at least another week of fun and fresh snow with the recent snowstorm, and another possibly hitting next weekend. Skiing and snowboarding is cool, but taking on three feet of snow in a heated interior, maybe a Dunkin’ Donuts coffee in your hand, and off-roading with friends just seems to take winter sports to a whole new level of enjoyment.

Will The Ford Focus RS Bring Performance Packages To Cheaper Vehicles?

The Ford Focus RS is no doubt a game changer in the auto industry. For the first time, Ford is bringing their performance packaged Focus RS to the United States, which has also raised the question of whether we’ll see an RS version of the Fiesta. By doing this however, Ford would be awakening some sleeping giants in the auto world who are waiting for their moment to break free and start offering performance vehicles to the average consumer. This could also have an impact on Subaru’s turf as the WRX STI hasn’t had many challengers, if any since the Mitsubishi Lancer’s steep decent into irrelevancy. This may also eventually reach Volkswagen’s stake in the hatchback market if other car companies start following suit.

Toyota is already mulling over the idea of unleashing the TRD performance packages for the Camry, and one could then speculate on whether the Toyota Corolla will get the same treatment. For the past few years Ford has been going at it with Toyota and Honda to become the top dog in annual sales, and with the RS line, it’s very possible that consumers may start looking to performance. Toyota already realizes this, and are at least looking into getting in on the action.

Prior to the Focus RS’s unveiling, the Subaru WRX STI and the Volkswagen GTI were sitting comfortably in their respective markets. The GTI has always been the favorite for hatchbacks and are extremely popular, even with the Focus ST being priced in the same neighborhood. Now with an AWD Focus, Ford has some leverage to entice consumers to look at other options besides the GTI. The Subaru WRX STI on the other hand will be harder to dethrone, as car manufactures who’ve tried to compete with Subaru ultimately failed, and it will take some time for Ford to convince consumers in that market to make the switch.

In the past year or so, we’ve seen almost every car manufacturer get in on a new, emerging market. BMW and Mercedes Benz are now duking it out with the X6 and GLE in a market that could be gaining some traction. Right now it seems that performance packaged hatchbacks and compact sedans could become the latest trend in the automotive world. What we’re witnessing is an intensity in competition between automakers that really hasn’t been seen since the dawn of the muscle car. In the past, car companies would be unique and try selling based on a feature or design that no one else could offer. Now it appears that to stay alive, auto brands are continuously attempting to improve an existing design.

Up until recently, no one tried to advance on the WRX STI and the GTI’s turf, but with Ford making the bold move to bring a version of the Focus that was being sold outside the United States to America, we may see other car brands do the same. Honda will not be bringing over the Civic Type R until at least 2017, but you can believe that if Toyota starts selling TRD packaged Camry’s and Corolla’s, Honda will start feeling the pressure to sell a quality performance car.

Consumers are going to have variety in almost every market. Now it comes down to personal preference. The diehard GTI and WRX STI fans will be reluctant to switch to a different brand, but for Millennials who are starting to buy cars, they may look to new brands, and etch their own buying habits in stone.

Mazda: The Face Of A New Trend In The Auto Industry

Mazda 6
AlBargan / Foter / CC BY-ND

The past five to ten years for the auto industry has seen countless innovations and changes, from cars being more economical, smaller SUV’s, to auto manufacturers changing their identity to keep up with the times. Mazda is one of many manufacturers who changed their lineup to appeal to all generations with their new designs and models that range across the spectrum of the auto world. A company that was primarily sports car driven with the Miata and RX-7, is now continuously finding ways to add on to what they’ve built in the past decade.

The Mazda 3, Mazda 6, CX-5, and CX-9 have created a solid foundation for the Japanese auto maker to build on. The 3 and 6 are beginning to compete against tough competition, as sedans priced between $20,000 – $30,000 have become extremely competitive. Because of this, auto brands are releasing some of the best looking cars in the segment. The Chrysler 200, Ford Focus and Fusion, Honda Civic and Accord, Subaru Impreza and Legacy, and Mazda’s 3 and 6 might just be the most options consumers have ever had in the compact to mid-size sedan segment. With that being said, a new trend in the auto industry is here, and you can thank the Germans for that.

Mercedes Benz, Audi, and BMW are in a battle of their own, fighting for position and dominating the smaller luxury car market. This fight for a majority stake in the $30,000 – $40,000 range has trickled down to companies who primarily sell cars $10,000 cheaper. Chrysler, Ford, Honda, Subaru, Mazda, and Hyundai know that if they don’t start jockeying for position in their respected segment, they’ll become victims to the big three in Germany. Consumers are beginning to see the opportunities that BMW, Audi, and Mercedes Benz have opened up and are now buying A3’s, CLA’s, and BMW X1’s. After two strong years for the Germans, the other auto manufacturers have had to throw a few punches of their own.

Think about it. Did you ever think you’d see the day when a Honda Fit or Civic would have a touch screen in their dashboards? Mazda’s, Subaru’s, and Hyundai’s are looking more high class which is making the consumer very bold in this segment. Four-door sedans, hatchbacks, and crossovers are the new, hot toys on the market. Sports cars are seeing a decline in sales, and despite lower gas prices, consumers aren’t buying bigger SUV’s like they once did.

We are going to continue seeing the auto industry changing, but for the better. Right now, as consumers, we’re like kids in a candy store and the auto manufactures continue coming out with new things to try. Mazda is about to unleash the new CX-3 which will take a bite in the small crossover segment, Honda is still going strong with the models they’re selling, Subaru continues to change their model’s appearances to entice buyers, Ford is pushing the Titanium trims of the Focus and Fusion, and Chrysler’s 200 not only looks classy, but now offers a V-6 engine under the hood that supplies 295 HP.

This is an amazing time to be in the market for a car. You can buy new or used, or lease which will put you behind the wheel of these new cars. Best of all, dealerships are offering great lease deals, especially around the holidays. Heading into 2015, you don’t have to own a BMW, Audi, or Mercedes Benz to drive a nice a car that provides luxury and a quiet interior.

Auto Marketing: Are Car Manufacturers Becoming Too Much Alike?

Let’s go back in time for a minute to the late 1990’s to early 2000’s in the automotive world. What has changed since those days? Are consumers more confused now than ever? Are car manufacturers becoming too much the same, losing that individuality and no longer catering to the loyal customers they’ve had for probably generations? These are the questions that no one is asking, and in an industry that is constantly changing, why have blurred lines appeared where consumers can’t decide on what the better brand is, and instead just go along with tradition?

In the late 90’s if you wanted luxury you probably would buy a Mercedes Benz, BMW, or Cadillac. For the average family vehicle that was reliable and safe you’d go with the Honda, Toyota, Subaru, or Volvo. The young and dangerous teenager who wants speed would maybe look at a Ford Mustang, Chevrolet Camaro, or Pontiac Firebird. And for the person that wanted a pickup truck, Dodge, Chevy, GMC, and Ford were constantly advertising on TV to appeal to that specific person.

However, today there is such a variety of vehicles in the same price range that often get forgotten, not because they’re of poor quality, but they’re neither marketed correctly nor presented as an individual car manufacturer that stands out from the competition. For example, the average consumer who has no loyal ties to one specific brand will look in multiple categories such as, fuel economy, safety, performance and price. Yet most likely, they’ll only compare the car brands and models that are most prevalent in their lives that have been marketed to them constantly over the years.

As I wrote in a previous article, the 2015 Chrysler 200 is priced from $21,000 to $31,000, putting it in the same price range as the Toyota Corolla, Volkswagen Jetta, Honda Civic and Accord, the Mazda 6 and the list could continue on for a while. What the average consumer who wants performance while still owning a four door sedan doesn’t realize is that the 200 comes with a V6 engine that supplies 295 horsepower, completely blowing away the competition in it’s class in performance. Any one of the cars listed are also subjected to the same reality that poor marketing and a person’s personal preference completely drives their buying habits.

Let’s take a look at the new crossover SUV market that is constantly growing that includes the BMW X1 and the all new Audi Q3. Besides looking good, and for BMW and Audi the brand recognition, what do they really have to offer that other manufacturers can’t? Because luxury brands are now entering markets that are now rivaling Ford, Honda, Toyota, Volkswagen, and Mazda, consumers will now look to just the luxury brands and skip over what the traditional brands in that price range offer.

What used to be a black and white market has now become an array of colors, and while that is great news for the consumer, the manufacturers may end up losing in the end. If the consumer wants a small compact sedan, they’re going to be attracted to the Audi A3 or Mercedes Benz CLA without looking at what the other auto brands have to offer. The sports car market has remained the same over the years, as there is still a price margin wide enough where younger consumers will look to the American muscle cars over the BMW 2 series and others in that category.

The auto market has certainly become competitive, but along with it is the loss of individuality. Most have LED lights, leather seats, MP3 capability, power windows, keyless entry, and other technologies and comforts that were only found on the most luxurious of brands in the late 90’s. There needs to be better marketing strategies from auto manufacturers, whether that be target advertising, or mass marketing that reaches a variety of different people. BMW, Audi, and Mercedes Benz will be catering to a whole new audience; the audience that once bought Hondas, Toyotas, Volkswagens and Fords. TV commercials aren’t enough anymore as brand recognition is enough for consumers to get fixated on one manufacturer.

Right now there are multiple options at all different price ranges, but the consumer doesn’t know it. These auto manufacturers need to become unique again and cater to the specific audience they knew would buy their brand for many years to come. For the time being, the German luxury car segment is taking over, and if the other manufactures don’t step up their game, they’ll be in a for a rude awakening if and when Audi, BMW, and Mercedes Benz introduce the smaller vehicles they’ve been selling in Europe.