2019 Lincoln Nautilus – Is This The Revival of American Luxury?

For the better part of the last 20 years or so, American luxury car brands have been on the ropes due to the emergence and dominance of European luxury sedans and crossovers. To try appealing to the remaining consumer base that’s been on the fence of whether to choose a German brand over manufacturers from Detroit, companies like Cadillac have tried their best to impersonate European styling and driving feel, but continue to fall short as Americans still gravitate towards Audi, BMW, and Mercedes Benz. Lincoln however, is on a mission to change that by going back to their roots and provide drivers with a luxury feel only Americans can offer.

The all new Lincoln Nautilus, which has replaced the MKX in the lineup, not only brings back American tradition by having an actual name rather than a combination of letters, but also offers a premium feel both inside and out. As we all know Lincoln is owned by Ford, which has really been a thorn in the side of the company because prior to the last few years, nothing really distinguished their vehicles form Ford’s lineup. The current MKZ is a rebadged Fusion with a different body style, just like the Lincoln Town Car was a more luxurious Ford Crown Vic. But believe it or not, the Nautilus is built on the same platform as the Ford Edge, yet even after 10 minutes of looking at it, there’s very few subtle design elements that you could potentially see the appearance of an Edge before you’re forcing yourself to see what’s not there.

For performance, you’ll have a choice between a two liter four cylinder engine, or the 2.7L twin-turbocharged V6 that’s found in the Edge ST that will get 335 hp and 380 lb ft of torque. New for 2019 is the 8-speed automatic transmission that replaces the six speed automatic found in 2018 models of the MKX. There’s also two different drivetrain options available, with front wheel drive coming standard and the ability to upgrade to all-wheel drive. Fuel economy will differ depending on which engine you choose, as the V6 will get 17 mpg in the city and 24 mpg on the highway.

There’s three trims available for the 2019 Nautilus: Select, Reserve, and Black Label. Going with the Black Label trim will offer over-the-top, but definitely welcoming luxury features and touches that many in the industry rave about. Inside you’re greeted by Venetian leather seats with three different themes to choose from that change the interior color combinations. These seats will be heated and ventilated, and as part of the climate package, a heated steering wheel and heated rear seats will also be included. You’ll enjoy the music being played on the radio as the Black Label gets the upgraded 19 speaker Revel Ultima Sound System that’s been praised by many automotive YouTubers for providing crisp audio.

The Nautilus isn’t just luxurious, but also provides a good amount of safety features. Optional is a 360 degree top view camera that’s becoming common on all new vehicles in this segment. This camera, along with front parking sensors and enhanced active park assist make up the Technology Package. As part of the Driver Assistance Package, more safety features are added that include adaptive cruise control with stop and go and lane centering, adaptive steering, and a collision mitigation system.

Besides some of the technology features that are available on the Ford Edge, the only aspect of this vehicle that resembles Ford products is the center console. Same design that you’ll find inside an Edge, with the only difference being that there’s no rotary dial to select gears, and instead you’ll have push buttons next to the infotainment system. Speaking of that infotainment system, the Nautilus gets Ford’s Sync 3 System which includes voice activated navigation along with Apple CarPlay and Android Auto. There will also be a compartment for your smartphone that includes a wireless phone charging pad, which is all being offered on the Edge.

Overall, the Nautilus is a step in the right direction for an automotive brand that has to compete with the likes of Mercedes Benz, Audi, and BMW. What I like about this crossover is that the designers masked this vehicle to limit how much influence Ford has on Lincoln, which should draw in consumers who want to stand out from the German crossovers on the road.

At the end of the day what’s standing in the way of the Nautilus is marketing and brand image. If Lincoln tries appealing to middle-aged adults and steers further away from consumers on the edge of retirement, the Nautilus can certainly find a niche customer base and find success in this very competitive segment.

The BMW E39 5 Series – A Car That Changed The Automotive World Forever

It’s 1996 and you’re sitting in your living room watching the Olympics. During a commercial break, BMW’s award winning commercial for their redesigned BMW 5 Series shows the streets of New York City flooded with water, but most notably boats floating up and down city streets with the E39 540i navigating its way trough maritime traffic. It’s possible that at this point in time, the viewers who saw this commercial that summer had no idea of the ramifications the 5 Series would have on the automotive industry, while also ushering in an era of European luxury cars dominating the market.

Before dissecting this commercial and then fast forwarding to the present day, 1996 was a year of transition for the American auto market. Japanese manufacturers like Toyota and Honda are continuing to grab market share away from Ford, GM, and Chrysler due to their cheaper and practical cars, which is creating a seismic shift in consumer behavior as even in the mid 90’s, Americans were still loyal to auto manufacturers based in Detroit. As history tells us 20 years later, this transition will continue at a rapid pace leading to Toyota and Honda becoming prominent brands in the US Market.

It’s in this same year that BMW, Mercedes Benz, and Porsche unleash two seater convertibles: the Z3, SLK Class, and the Boxster. The Z3, already receiving notoriety after being featured in the James Bond movie “GoldenEye”, arrives at BMW showrooms shortly after the release of the movie. The Porsche Boxster will soon play a significant role in the German brand’s emergence in the US, and is just one of the few surprises Porsche is going to release within the next 10 years. The Mercedes Benz SLK is often the forgotten one out of the three, mostly due to the Z3 getting the spotlight, but also by the new millennium the redesigned SL is going to take center stage, overshadowing the SLK’s existence.

However, there’s still one segment Ford and GM own with a tight grip, and that’s the luxury sedan market. Lincoln, Mercury, Cadillac, Oldsmobile, and Chrysler (to an extent) are the old giants that stand in the way, and BMW is ready to accept the challenge with their E39 5 Series.

Back to analyzing the commercial, the boats signify the American luxury cars of the day. We can joke about the modern day Challenger being a boat, but the Lincoln Town Car and Continental, Mercury Grand Marquis, Cadillac Deville and Fleetwood were all bigger cars with boxy exteriors. Seeing the BMW weave through traffic with ease was meant to show it’s maneuverability, and not be a huge car that couldn’t get out of its own way. The last statement made in that commercial was, “Why float through life, when you can drive?”. This would resonate with younger consumers who really had a limited selection of luxury cars to choose from, especially if they didn’t want to drive cars their grandparents and aging parents owned.

The E39 540i/M5 wasn’t just a four door performance car that even today we marvel at, but the E39 in general was a luxury sedan that would reshape the automotive industry forever. In 1996, Mercedes Benz and Audi hadn’t found their way yet, but they too would be emboldened to compete with BMW by the end of the decade. This would then lead us to almost 18 years of competition between the German brands, which eventually dragged Jaguar, Maserati, and Volvo into the mix by 2014. But I’m getting way ahead of myself.

The 540i that was shown in that commercial was priced at $50k, but the 5 Series in 1996 had a base price of around $38k which was right in line with American luxury sedans. While the US economy was very different 22 years ago, the slow progression to European luxury cars dominating the market can easily be attributed to the E39 5 Series, and it was the beginning of bigger and better vehicles from Germany that would continue to put nails in the coffin of American automotive giants that ruled for over 60 years.

BMW E39 540i
BMW E39 540i

Too often we look at the E39 from a performance aspect, and some believe that the Chevrolet SS is the only car since 1996 that most resembles the E39 5 Series. However, when it comes to defining a luxury sedan, that’s where BMW reshaped an entire segment. Luxury cars in the 90’s were boats, much like their predecessors before them. While cars were slowly downsizing, the E39 accelerated the change by not only being smaller than a Lincoln or Cadillac, but also being sporty. If we walk into dealership showrooms today, luxury cars come with optional sports appearance packages and engines putting out impressive horsepower numbers. It wouldn’t be a stretch to go back 20 years and attribute that to the 540i.

Indirectly, the success of the 5 Series kickstarted the beginning of an arms race between the German auto manufacturers which then got the rest of Europe involved by the late 2000’s to early 2010’s. Mercedes Benz and Audi started producing sleek cars to compete against BMW, Jaguar then replaces the S-Type with the XF and later the XE enters showrooms, Maserati releases the Ghibli, Alfa Romeo reemerges in the US with the Giulia, and now under the ownership of Geely, Volvo is ready to be a legitimate threat to German manufacturers with a very impressive redesigned S60.

Jaguar, Maserati, Alfa Romeo, and Volvo were really niche brands, and even today they still are to an extent. I’m not going to downplay the effect crossovers have had on these brands, which is a story for another day as BMW and Mercedes Benz could be the patriarchs of a luxury SUV craze that swept through an entire industry with the X5 and ML Class hitting the market in 1998-1999. However, the E39 has certainly played a role, whether directly or indirectly, in the decision to produce four door sports cars that also have luxury car qualities, and the Audi B9 S4 is the perfect example of that.

At the end of the day, no matter which car you want to pinpoint as the culprit for the modern day four door luxury sedan, the E39 5 Series challenged the status quo, making luxury cool for younger consumers and not just a vehicle for aging Americans 65 and older. The performance side of the 540i/M5 certainly helped grab attention from drivers who wanted an exhilarating and engaging driving experience. This car’s massive impact on the automotive industry shouldn’t be overlooked, and as car enthusiasts who now have a variety of luxury sports sedans to choose from, we owe that to the E39 5 Series.

The Redesigned Buick Regal – A New Era For American Luxury

Today, we caught a glimpse of what will be the redesigned Buick Regal, which no doubt brings a sense of European styling and craftsmanship to the GM luxury brand. Known as the Opel/Vauxhall Insignia in Europe, and the Holden Commodore Grand Sport in Australia, the new Regal is reshaping how we interpret American luxury by going far more German in nature and design. While we’ve known for a while that Buick’s lineup is primarily rebadged Opel/Vauxhall vehicles, the new platform for the Regal is exactly what the American consumer craves; European luxury.

So without further ado, here’s renderings of what will be the all new Buick Regal when it arrives in showrooms. Its release is still to be determined, but we should know more in the upcoming months.

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Despite the Regal’s German design that strikingly resembles the Audi A5 Sportback, there’s a lot of appeal for the car moving forward. Sold as a GM could have mixed results as Buick is still fighting the long believed perception that their brand is for old people, but on the positive side, having a sedan that looks European could swing in their favor, especially with younger consumers.

No word on pricing as of right now, but today’s unveiling is a step forward in the right direction. For GM, putting aside their past and producing vehicles drivers can have confidence in will once again bring the American automaker to prominence. GM’s subsidiary Opel has plans to release seven new cars in 2017, and hopefully the new Insignia is just a small taste of what’s to come.

Buick has made great strides this year with sales up 3% for the year and up 16% in the month of November. With momentum heading into 2017 and a redesigned Regal on the way, Buick could be an automaker to look out for, not only next year, but in the future as well.

Consumer Reports Has Buick In Top 10 Brands, Regal Best Sports Sedan

To most car owners, Consumer Reports’ findings are always suspect and are never truly accurate. Because they base part of their reports on the reviews of their subscribers, the findings can be a bit distorted. While they do test these cars themselves, they’re also using other forms of secondary statistics to decide which vehicles and brands are worthy to be put into the top 10. Shockingly, the Buick Regal gets best in the sports sedan class while the Buick Brand gets places in 7th behind Porsche, Subaru, and Audi in the top 10 auto brands.

Buick finds themselves among some of the most well-known brands in the industry, and it’s rather interesting how Consumer Reports came up with the findings. The real question is, based on what? Price? Reliability? Performance? It should be noted that the Buick Regal is in fact a rebadged Opel/Vauxhall Insignia, so no matter what your take is on this report, apparently having your car built in Germany can make all the difference when it comes to quality.

The Regal is priced between $29,000 – $40,000 putting it in the price range of the BMW 3 Series, Audi A4, Volvo S60, and Infiniti G37/Q40 to name a few. That’s some worthy competition to be up against and to beat out. The one factor that hasn’t been taken into consideration is long term reliability, and seeing as though they’re basing these findings on the 2015 models, we can’t tell if the Regal is better overall in the sports sedan category when it comes to reliability.

When it comes to the Buick brand itself, they are making better cars, but that might be due to the rebadging of Opel’s. Buick is certainly selling nicer cars than a few years ago, but to put them in the same sentence as Porsche, Subaru, Audi, and Lexus in the top 10 auto brands is far too early and very bold.

The other shocker from this report is the Chevy Impala’s rank as best in the large sedan class. Again, I want to know what it’s based on. I’ll respect the honors it’s receiving if I could understand why exactly this car is better than all the other large sedans on the market. Even when it comes to Buick, I just want an explanation as to why and not just a graph showing me that the Buick Regal is best in the sports sedan class.

What do you think? Cars are not one of Consumer Reports’ strong suits, but I do agree with Subaru’s dominance in the mid-sized sedan and compact car classes. Who do you think should have gotten the honors in the sports sedan and large sedan classes? Do you agree that the Buick Regal is the best sports sedan, or Buick is a top 10 auto brand?

Consumer reports also left out the hatchback class, but we all know the GTI would have gone home with that award.

Am I Buying A Buick, Opel, or Vauxhall?

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Meet the all new Buick Cascada, or should I say, the Opel Cascada. The four seater convertible is here to attract young and old buyers alike to purchase a luxury sports car from Buick and GM. Coming with a 1.6 liter turbocharged four cylinder engine that supplies 200 hp, there is great potential for the Cascada to be a very fun car to drive around in. Heated front seats and heated steering wheel will prolong the driving season for owners who live in the northern part or colder regions of the country, while also giving the sense of class and luxury when on the road. But here’s the question. Am I really buying a Buick?

The answer is no, you’re buying a rebadged Opel Cascada. For those that don’t know, Opel is a German automaker that’s a subsidiary of GM. They produce cars for Vauxhall in the United Kingdom, and once made cars for Saturn in the United States. The most popular model thanks to the UK’s Top Gear, is the Vauxhall Astra, which is still in production today. So at the end of the day you’re really buying a German car.

Thanks to the Cascada’s unveiling at the North American International Auto Show, it’s also been noted that the new Buick Regal is not exactly American or Buick at all, but is also an Opel. In Europe the Regal is sold as the Insignia, which not only comes as a sedan, but also a station wagon, an option we don’t get here in the States.

Buick’s new look has been great, and has revitalized the sluggish sales as of late. In 2014, Buick sold 228,963 cars, which was an 11.4% increase from the previous year. With German engineering being the cornerstone and heart of the new cars for Buick, buyers can feel good knowing that they’re purchasing a quality car that has a blueprint from Germany, but still has an American badge. With the Cascada, Buick hopes to not have Chevrolet compete with them in this segment, and make a cheaper, knock-off version of the four seater convertible.

Hopefully Buick continues to look across the ocean for inspiration and importing cars from Europe, and rebadging them. While it’s true that they’re no longer Buick vehicles per se, they do have a German backbone, something Chevrolet can’t boast. With Cadillac becoming a distinct brand and really trying to distance themselves from GM as much as possible, Buck must do the same to stay alive. Right now Buicks don’t remotely look like GM cars anymore, and that’s a good thing.