Social Media Marketers Should Attend Cars & Coffee Events

With marketing becoming personal, as social media has brought both consumers and companies closer than ever, I believe it’s time for those who pursue social media marketing in certain industries, to start interacting among the customer base they’ll be selling to. Recently, I had attended a Cars & Coffee, which I guess is the automotive version of a Wine Tasting event. Having observed the attendees and their behavior, now more than ever, my beliefs in using content over relentless advertising campaigns has been solidified. You can’t get away with a sponsored advertisement on Facebook and think you’ll get sales; it doesn’t work like that in the automotive industry.

The reason why marketers revert to advertising campaigns on Facebook for car dealerships is because they don’t know any other way to sell to consumers. These marketers haven’t attended Cars & Coffee events, which means they don’t know the thought processes behind the automotive consumer. Now I know what you’re thinking. “Everyone is not a car enthusiast”. I get that, however, people take pride in the vehicle they buy. Whether they’re deeply invested in their car or not, they are drawn to certain brands over others, and in 2015, they’re being influenced by YouTube videos and Instagram photos.

I encourage you to go on Instagram and see who is succeeding on this platform. You’ll be shocked to find 15 to 16 year old kids having 10,000 – 15,000 followers; they’re not Marketing Majors, but they have a strong sense of what the car lover wants. Visual content. Fifteen second videos and edited photos of vehicles are dominating Instagram, yet dealerships can’t seem to figure out how to achieve the same success. The auto industry as a whole has spent too many years hard selling, and as a result, marketers and advertisers transition that sell first mindset to social media platforms. That doesn’t work, especially with high school students beating well-respected dealerships to the punch on content.

I recommend to the social media marketers who want to make a quick dollar in advertising to car buyers, to attend Cars & Coffee events, along with International Auto Shows when they come to town. As a personal observation, it’s been made clear to me that not many, if any social media marketer has taken the time out of their lives to understand the market they’re getting themselves into. The best marketers who stand out among the rest are the ones who are fully engaged in the communities they sell to.

It’s not just marketers, but the sales representatives themselves. Consumers aren’t walking through the showroom doors confused and uncertain anymore. They no exactly what they want, and with tools and resources such as Edmund’s, they’re prepared to walk out without a deal knowing they can get a better price elsewhere. It’s time to stop being overconfident that Facebook advertisement can convert to car sales, and instead focus on a steady stream of native content that creates engagement and excitement.

Around 2011-2012, a wave of social media gurus enjoyed a few months and years of success, but where are they now? The next wave of social media marketers who will fail is coming, because ramming advertisement down consumers throats on social media platforms will force them to go to new platforms, where yet another group of advertisers will arise. Everything goes in cycles, and if we’re not careful we could turn off the consumer from buying a certain brand or going to a particular dealership, because the advertisement, along with boring content, provides no value to the customer.

Redundancy Does Not Sell Cars

The automotive world, like many industries, are still stuck in 20th century thinking when it comes to marketing and advertising. Redundancy does not sell products. It doesn’t matter whether it’s a car or any other everyday object you can think of, redundancy and hammering the same boring content on all social media platforms will not convert to sales. This goes hand-in-hand with hard selling, as we’re seeing that the old tactic of ramming advertising down the throats of consumers doesn’t work. The buying process requires time, but also requires persuasion, and many businesses, even car dealerships, fail at attracting car buyers to their brand.

The car manufacturers themselves have a very solid social media marketing strategy where they share native content, fan’s photos, and engage with their followers on a daily basis. They post content that is worth liking, sharing, and engaging, along with drawing consumers to their Facebook pages. While car brands do use sponsored advertising at times to boost statuses, it’s their fans who share the links and photos the manufacturers are posting, creating a wide net that is reaching many people around the world. Why aren’t car dealerships doing the same?

While the dealerships are the ones who do sell the cars, they don’t market the vehicles on their lots in a way that creates excitement and a desire to purchase a car. The social media pages are constantly swamped with redundant statuses and non-native content that lacks value. In-turn, there’s no engagement from fans, minimal likes, and no interest in what the dealership is offering. There are dealerships that sell premium brands, and they refuse to post any content that would persuade an undecided consumer.

Recently, I attended a Cars & Coffee event at a local car dealership. Having observed the behavior of the people who attended, it’s clear that most if not all of them were drawn to certain brands and cars by content, whether that be from magazines or YouTube videos. Go on Instagram and you’ll find countless photos from the event that are generating hundreds of likes. Consumers, especially in the auto industry, want visualized content, and not just the same redundant posts that may have worked on television 15-20 years ago. That’s the underlying problem, car dealerships are using social media as if Facebook and Twitter was a newspaper or local magazine. These platforms are being abused daily, and that’s why there’s very little engagement and no enthusiasm for the cars that are being sold by these companies.

Right now, 15-16 year old kids on Instagram have a better understanding of social media marketing than car dealerships that have been in existence for decades. Native content, along with displaying the cars in a way that draws attention and attraction is how you’ll create a buzz and engagement from interested consumers. Whether they’re car enthusiasts or the average customer, everyone is drawn in by visual content. This isn’t just specifically for car dealerships, but companies across all business sectors. If you want to sell anything in 2015, you have to either use picture or video content, because that’s what making a difference at the end of the day, not hard selling, redundant content that gets no response, likes, or shares.

BMW Says No More Manual Transmissions, A Sign Of Things To Come?

Save the manuals! Right? Well, BMW doesn’t think so, in fact they’re planning on getting rid of manual transmissions in their performance cars, and replacing them with automatics and paddle shifters. If that wasn’t enough heartache for car enthusiasts, BMW also has plans to limit horsepower to 600. To many car purists’ dismay, this is a sad reality, and the future of the automotive industry isn’t going to be putting a smile on their faces either.

Manual transmissions now make up less than 15% of new car purchases in the entire automotive market in the United States. For a car manufacturer to tailor to a niche market that is shrinking every year, they’d see very little revenue in return. While the car enthusiast community is vast and still very large, car brands have to remember that 85-90% of their consumers prefer automatic transmissions. Let’s also remember that the consumers who are part of the save the manuals campaign are more likely to by used, leaving the dealerships with the profits, not the manufacturers.

As with any niche market, there’s always a company that comes to the rescue, picking up those along the way who prefer tradition over the reality of where the market is heading. Ford is finally bringing the Focus RS to the United States, which will appease drivers who prefer manual transmissions. Along with a stick, the Focus also comes with a drift mode button, making this car highly coveted among enthusiasts who want to enjoy every aspect of their vehicle.

Alfa Romeo is going one step further with their new Giulia sedan. Not only does it come with a manual transmission, but it’s also RWD. For every car manufacturer that begins to tailor to larger markets, there’s the companies that can prosper from entering niche markets that are dwindling.

The reality of the automotive industry is that automatics now get better fuel consumption, have faster gear shifts, and are easier to drive. While car enthusiasts would say that the only way to fully experience driving, you have to own a manual. However, there are plenty of vehicles on the market that offer a great driving experience with or without a stick.

This is strictly about business, profits, and the realization that manual transmissions are outdated in 2015. Unless the American population drastically decides that they’re going old school and will learn how to operate a manual, we’ll continue to see new cars with paddle shifters and automatics. Purists can say until the end of time that, “Only real car enthusiasts own a manual”, but the fact is, Ferrari, Lamborghini, Porsche, and now BMW have all moved away from traditional transmissions. Are we now going to consider owners of those brands just average drivers, and not enthusiasts?

The future is here, and like it or not, manual transmissions are becoming extinct. The manufacturers know this, which is why so many are now putting new technology under the hood.

Car Dealerships Can Learn SMM From Racing Teams

Weekends during the summer attract car enthusiasts from all walks of life, who have different tastes in cars and racing series. NASCAR, Continental Tire SportsCar Challenge, and Tudor United SportsCar Challenge are all racing during the weekend, giving racing fans a slew of options to choose from. Best of all, these racing series are engaging with their fans on all social media platforms, including the teams who participate in the racing events. The Internet live streams and on board camera views have made racing much more interactive, creating a more passionate and engaged fan base. Car dealerships can learn from these teams and racing series by making their social media accounts more engaging by posting native content.

Despite the theories that the car enthusiast community is relatively small, there are many people who take pride in the vehicles they own, or will own in the future. That’s why it’s important for dealerships to post content that gets potential car buyers excited. Your content alone could affect a person’s buying decision just by promoting the car in a positive way. Photos and written content that create emotion and feeling, giving people a reason to experience those feelings behind the wheel of the cars you sell, is an underrated strategy that can motivate a consumer to buy a particular brand.

Facebook and Instagram are the most effective platforms for car dealerships, but there’s always room to incorporate Twitter, as you can engage and interact with car buyers in your area. By posting native content, discussing car news of the brands you sell, and displaying the cars in your showroom, your strategy on Twitter won’t be stale compared to your competition. Twitter is often forgotten about, with dealerships either not having an account, or posting third party links that can be tracked back to Facebook and Instagram. Not only do you need to post native content, but it needs to be native to the platform you’re using if you want to see a growing interest and more followers joining the ranks of your social media accounts.

The racing series and teams who are active on social media, are slowly gaining interest in the sport they race in. While NASCAR is the most popular racing series in the United States, these smaller series are seeing more interest, as they’re posting content, streaming free live coverage on their website, and teams now using Periscope and their websites to stream on board camera angles. Dealerships can definitely learn from the distribution of content these teams share, and that starts by discussing the cars you have, the benefits of ownership, and posting pictures of the vehicles in your showroom on all your social media platforms.

Remember, the automotive industry requires a longer buying process with more deliberation and persuasion. Why should a car buyer choose your brand and the models you sell? Right now, consumers are more confused than ever, as car brands are entering new markets and competing with perennial powerhouses. You need to provide value to consumers, much like these smaller racing series and teams are offering value to viewers by sharing free live streams online, photos, and an inside look at what these teams do on and off the track. Your content can have a positive impact on your past, present, and future customers, and it’s crucial to use all social media platforms effectively.

Posting The Right Content At The Wrong Time = No Engagement

Social media marketing is the most unique form of advertising the business world has ever seen. Instead of putting out printed advertisement, radio, and television ads during seasonal or quarterly sales events, social media requires your time and dedication every day of the week. The reason why companies, especially car dealerships, struggle with the distribution of content on all platforms is because of the undivided attention you must give Facebook, Instagram, and Twitter all 52 weeks of the year. Social media is a commitment, one that must be taken seriously.

Consistently posting content is how you’ll succeed when you share interesting news events about your dealership and the vehicles that will be hitting your showroom floors. One dealership in my state had shared a photo of a new vehicle that they will be selling. Unfortunately, their excitement wasn’t felt among their followers on Facebook because the dealership hadn’t posted any content for over a month, leaving the post with no engagement. The outcome could have ended much differently had their been a consistent stream of native content being posted 3-5 days out of the week that would have created buzz and momentum heading into each update they shared. That photo of the vehicle was the right content, but at the wrong time.

Dealerships who have implemented a strategy that consists of promoting sales of certain models are seeing engagement and a strong interest because of their consistency on all social media platforms. Combining their timely posts with native content, they’re winning at the end of the day, building that customer/business relationship that is vital to seeing healthy sales growth. The dealerships who aren’t engaging with their followers are struggling, and it’s visible with the content that they share. At times they force the issue, trying really hard to get people to comment, share, and like, but the answer to their problem lies within the lack of content being posted throughout the week and during the month as a whole.

On social media, you can get forgotten very quickly. By not posting new native content daily, your followers will look to someone else to get their fill. You can’t go absent. Social media management should be an 8 am – 5 pm job, and in most cases, even requires posting statuses, updates, and photos during the weekend and at night. If you want to see results, you have to put forth the effort. By not taking Facebook, Instagram, and Twitter seriously, you’re opening the door for another dealership to take advantage of the opportunity, and possibly take customers away from you.

Digital marketing is so crucial. It’s your most effective tool that builds a relationship with your customers and followers. Consumers are looking for companies and businesses who are willing to answer questions, comments, and concerns. Are you that company, and in this case, that dealership? Lack of commitment and effort is how you’ll lose out to other dealerships who take social media seriously. Consistently post content. It cannot be stressed enough. If you are willing to put in the effort, you’ll see the results. Social media marketing will only work if you will, so stop missing out on the opportunity to grow your customer base and start posting content.

The Cars Sell Themselves, You Need To Market Them

Social media has and will continue to change how we see marketing and sales, and as the years continue to roll on, we’re also beginning to see a distinct difference between marketing and sales. Prior to social media’s existence, marketing was basically hard selling, especially on television. The gimmicks, the limited time offers, and the company urging you to visit their store have run it’s course. A new form of marketing with a completely different strategy behind it has taken the old school method’s place. Social media marketing. Instead of focusing on sales, it’s now all about customer service, building a connection, community, culture, and brand on platforms such as Facebook, Twitter, and Instagram.

The automotive industry’s marketing philosophy is rather interesting, considering they’re still using a 20th century approach in a 21st century economy and environment. Car dealerships still believe, “Come on down, and test drive the latest model” works. In actuality, consumers are only going to dealerships because they need a car, or they have a preference and taste toward a certain brand and model. The car sells itself, but dealerships forget that there needs to be a marketing strategy that attracts consumers, not only to that car, but to their dealership.

The question that dealerships should ask themselves is, “Why should car buyers come to our location as opposed to the dealership down the street or the next town over?” Dealerships still bank on their reputation and tradition, but as I’ve seen multiple times on social media, consumers want interaction far in advance before they even step foot in a showroom. Your reputation can be thrown right out the door if you don’t have a strong social media presence, especially since customers can vent their frustration and displeasure towards a dealership because of a bad experience. Without stepping in and responding to that complaint, you look like you’re out-of-touch, and there’s been a few dealerships with strong reputations who’ve had their brand tarnished thanks to complaints going unanswered.

Your customers have already singled out which car they want, it’s up to you and your social media presence to attract them. That’s where the marketing aspect comes in. Remember social media marketing in your industry should be used to entice and attract customers, while you’re sales representatives do the pushing in the showroom. Hard selling on Facebook is how you repel potential customers. They already know they’re going to be met by a sales representative the minute they walk through your doors, they don’t want to feel that pressure while sitting on their couch scrolling through their Twitter and Facebook feeds.

Dealerships are focusing too much time on sales, and not enough dedication and effort towards marketing. Yes, sales are important, but if your digital marketing is primarily composed of non-native, hard selling content, you might as well stop posting on your social media platforms because you won’t see the results. Dealerships often ask, “How can we track ROI off Facebook and other social media sites?” The answer can be found by taking the time and energy to care about your customers, and not pressure them into a sale. There are marketing strategies out there that work, and you will see the ROI, but you’ve got to get creative.

Social media marketing strategies aren’t cookie cutter material. With an open mind and thinking outside the box, you can implement several marketing strategies that don’t include spamming people’s news feeds with sponsored advertising. Connect with your current customers and followers, show them that you care. Word of mouth advertising has, and always will be the most effective form of marketing. In 2015, social media is that platform where you should be focusing on building long-lasting customer relationships that will in-turn create long-term customer equity, and a strong customer base of brand ambassadors.

Car Dealerships: It’s Social Media, Not A Newspaper

The biggest mistake, among many that car dealerships make, is using social media as if it’s meant to be a newspaper. The 20th century form of effective marketing is over, it’s now time to advertise in a way that attracts both Millennials and older generations. The largest growing demographic on social media platforms is 50+ year olds, which means they’re joining their younger cohorts and entering the digital age of communication. Facebook and Twitter have become the extension of the newspaper to most dealerships. While spending money on ads in the local newspapers, they’re posting the exact same content on Facebook and Twitter timelines. It’s time to end this nonsense.

With the existence of Instagram and Pinterest, pictures, not words, have become more effective for social media marketing as the years have passed. Sure a few sentences will work, but posting manufacturer’s photos of cars, newspaper style ads, and sharing third party links is how you lose the interest of people where they congregate. Millennials are now the second largest car buying group, surpassing Generation X. Seeing as though most, if not all, 18-35 year olds are on social media, you have to meet them and market to them in a way that is relevant and not come across as pushy.

The dealerships who are doing a fantastic job on social media are having fun with the content they’re sharing. Pictures of vehicles in their showrooms, promoting their courtesy cars for people with vehicles in the shop, displaying and talking about the cars on their lots, and interacting with their current and potential customers is how they’re beating the competition. In fact, one dealership outside of Boston has grown a strong following, and despite their success on social media and the buzz they’ve created, no other dealership in the immediate vicinity seems to be afraid or have any sense of urgency to do the same.

Car dealerships who have been in business for 30+ years should be frightened, and actually terrified by dealerships who market effectively on social media. That one dealership has done everything right, from sharing pictures of their showroom, the cars on their lot, and giving an inside look of their maintenance department. This dealership has quelled any sense of mistrust, and in fact have almost become the new friendly neighbor that everyone loves. They’re marketing right, and by using social media as a word of mouth tool, they’re beginning to separate themselves from traditional powerhouse dealerships who have a strong reputation of being the best.

Stop making your social media pages a newspaper. Very few people read newspapers to begin with, so why try marketing in a way that would have worked 15 years ago? Manufacturer’s photos don’t display the car. With the technological features coming out, consumers need to be more informed than ever, and by not sharing content that will support a buyer’s decision, you come across looking as lazy and unprofessional.

There’s been a few times where disgruntled customers have taken notice of the minimal interaction the dealership has on social media, and these customers are also noticing fake and unofficial Facebook pages because the dealership hasn’t entered the 21st century yet. We’re living in a time where if you don’t have a strong social media presence, people might not do business with you. Think about that for a second. Your dealership has been in existence for a number of years, and just because you don’t have an operating Facebook, Twitter, or Instagram page, people think you’re not a legitimate or a great dealership to shop at.

The worst strategy you could have for Facebook is making your page be a virtual newspaper. Have fun with social media, you’re selling cars! What’s more exciting than the new car smell, and all the emotions that come with owning an amazing vehicle? Use that to your advantage, and market to your customers in a way that tugs at their heart strings. Consumers of 2015 want a “friendship-like” experience, and by being social with them where they spend the most time, you can make a lasting impact on that person.

Use Social Media To Showcase Your Cars

I’ve gone in-depth on the importance of a strong social media presence for car dealerships. Now it’s time to take it up a notch and discuss content, primarily content of the cars and services you offer. As I’ve said many times before, only 5-10% of dealerships are actually using social media effectively, and not just selling hard trying to make a quick sale. The more I talk to marketers in the industry and car dealerships who market on Facebook and Instagram, the more I realize that social media is meant to build a connection, one that takes a lot of time and effort.

How to build that connection is the question many car dealerships ask themselves because they’re not seeing engagement from current followers and are seeing absolutely little to no results using social media. The answer to their problem lies within the native content they post, or the lack thereof. Dealerships who primarily use the same content from the car brand itself, share third party articles, or revert to hard selling give up with Facebook and Instagram within a few months. The ones who are still operating their accounts post inconsistently or with very little interest because they don’t see the results they want. Again, it all comes down to native content.

Combine your dealership’s showroom, car lot, a smartphone or some other camera, and social media and you’ve got all the content you could ever want. For example, I’ve seen a decent amount of car dealerships who sell the entire Fiat-Chrysler brand (this includes Dodge, Jeep, and Chrysler). They have a wide selection of vehicles that go from high performance vehicles with the Challenger and Charger, to luxury sedans such as the Chrysler 200 and 300, to off-road capable SUV’s that cover the entire Jeep lineup. It’s not possible that these dealerships can’t put together a collage, a handful of posts, or interesting content centered around these vehicles.

The showroom is usually where the best vehicles are stored. Take photos of them and post those pictures to Instagram. If winter is around the corner, start promoting your Jeeps by posting great content displaying them on your Facebook page. You might say, “But I’m not seeing results”, and that’s because you’re not using social media in a way that appeals to your customer base. Social media is all about visualization, eye candy that makes people Like, share, and comment on the photos or other forms of native content you’re sharing. Just posting generic photos of cars, with the hard selling copy such as, “We’ve got the SUV’s you need for this winter, so come test driver one” won’t work. Not on Facebook. If the customer really needs a vehicle, he or she will visit your showroom, there is no need for selling hard on another platform.

Take photos of the exterior and interior. Show the center console and interior features. Because cars have become more technologically advanced, consumers now want to experience being in the drivers seat to get an idea of what they’ll be expecting when they test driver the vehicle. The best way to do that is by posting pictures of the interiors, both on Facebook and Instagram. Another idea is to share photos of the cars you have in front of your store. Make the customer aware of what your dealership looks like, and use the nice cars you’re selling to your advantage. Your cars are your decorations, don’t be afraid to display them.

Social media is changing how consumers shop. Unfortunately the automotive industry is far behind the curve. To become relevant to your target customer base, you have to market in a way that is relevant to them and how they interact on the Internet. It’s essential to speak their language, and give them what they want when they’re scrolling through their news feeds.

Facebook and Instagram Are Important Platforms For Car Dealerships

With the existence of social media and the changes in how we communicate, there’s now a difference in how people shop. Instagram and Youtube has given consumers the ability to visualize themselves owning and driving the cars they see, both in pictures and videos. Facebook then comes in as being visual, while also striking a cord with customers, by writing a few sentences that make an emotional connection with the cars they own, or will own in the future. Car dealerships are far behind this curve, as car brands have taken to Instagram and Facebook, seeing results that’s creating a very loyal following.

Think back to when your parents or one of your older neighbors bought a car. Sometimes they’d be extremely loyal to a certain brand. “I only buy a Cadillac” or, “Ford makes the best cars and that’s why they’re the only cars I drive”. Today, it’s much different. Consumers aren’t as brand loyal in some cases, and can easily be influenced by other brands just by their marketing and the products they’re selling. Not only can the cars themselves influence these consumers, but also their interactions with the brands on social media platforms such as Facebook and Instagram.

Facebook is where most of the one-on-one interactions take place, and for the car dealerships who are using the platform correctly, they’re building long-term relationships with those customers. On a side note, this is where posting native content worth engaging with comes into play. If you’re posting articles from Car & Driver, Consumer Reports, or some other third party source, you won’t see engagement from your followers. By sharing pictures of vehicles in your showroom, along with exterior and interior shots of individual cars, you’ll begin to see growing interest from current and potential future customers.

I can’t stress enough the importance of interior pictures of your cars. Very few car dealerships use them on social media, and in fact, you’re withholding the most effective content you currently have. Anyone can Google search the car they want, but very few photos with the interior of the car with a real life setting. Usually most photos have a white backdrop, or fake scenery in the background, giving customers an inaccurate view of what they’ll be experiencing when they get behind the wheel.

I understand that the dealerships who do post pictures of their pre-owned lot on Facebook tend to not go too far into detail because there’s a high probability that particular car could be gone tomorrow, possibly upsetting a few followers. However, you shouldn’t be too shy from sharing your pre-owned lot, even if it’s a wide shot, especially if they’re certified pre-owned inventory where most if not all of the vehicles are by one brand.

With new cars though, post pictures, both the interior and exterior. Why have your customers go on or to get a visual of the cars you sell. While you do want them to go on your website for those details, having those pictures on Facebook too would allow interested customers to contact you via social media. This allows for instant communication, or you can try encouraging them to call if they have more questions.

As I’ve said before in multiple articles in the past, I’m very against the hard sell on social media. You’re building a community of happy customers, while also reaching out to potential car buyers. Never revert to the, “Come visit our showroom” line, because that doesn’t work. If the customer is interested they’ll visit your dealership. Your job on Facebook and Instagram is to give them a visual appeal that attracts them to your dealership and social media pages. While your ultimate goal is to sell cars, Facebook and Instagram should be used with the intent of creating a connection with the customers, whether they’ll be visiting your dealership to buy a car, or after they’ve already purchased it.

Many dealerships aren’t even using social media, and if they are, it consists of hard selling copy, along with recycled content used from some other dealership or the car brand’s advertising department. Post native content that the consumer can’t get anywhere else. That’s your value proposition on social media, and because 90-95% of dealerships don’t use Facebook or Instagram right, there’s your advantage over the competition. Social media is meant to build a long-term, and hopefully, a life-long connection with the customer. Don’t hard sell and just continue posting relevant and native content that will keep your followers coming back for more.

Subaru Owners of America: We Envy You

After six feet of snow in a matter of three weeks, we’re waving the white flag. Subaru owners of America, you’ve made the best decision of your lives because you bought arguably the best winter vehicles on the market today. AWD and a history of long lasting quality is a worthy adversary for what mother nature throws at us during the winter. For those of you who are on the fence about whether to buy a Subaru or not, watch these videos or look out your window, you’ll see why owning these vehicles will make your lives better.

Time and time again Subaru’s have come up big in the clutch when driving in snow. In fact, during storms, Subaru’s are really the only brand that dominates the roads besides pickup trucks and plow operators. These vehicles were made for weather in New England and continue to stand the test of time. After this winter, when the snow piles are melted and people can get back to shopping, there is no doubt that Subaru sales figures will skyrocket.

Who cares about the CVT transmissions and very limited horsepower, at the end of the day these owners aren’t complaining about being stuck in snow and are instead warm inside their houses. If there is one thing that winter of 2015 has taught us, Subaru + AWD = the ultimate winter vehicle. A couple of more winters like these and state officials will have to make it mandatory to own one.

I think it’s safe to say we’re all sick of winter. If two foot snow storms are becoming the norm in New England, maybe it’s time to trade in the FWD sedan and move up to a more capable winter vehicle.