All Things Automotive in Boston
With companies slowly transitioning marketing attention to social media, many have a difficult time promoting a consistent message across all platforms, especially for car dealerships. Traditional forms of advertising were…
Social media has and will continue to change how we see marketing and sales, and as the years continue to roll on, we’re also beginning to see a distinct difference…
The biggest mistake, among many that car dealerships make, is using social media as if it’s meant to be a newspaper. The 20th century form of effective marketing is over,…
Rarely, if ever, do I see companies in the automotive industry, especially car dealerships, be the primary resource for car buying research. Whether this has to do with dealership’s fear…
I’ve gone in-depth on the importance of a strong social media presence for car dealerships. Now it’s time to take it up a notch and discuss content, primarily content of…
With the existence of social media and the changes in how we communicate, there’s now a difference in how people shop. Instagram and Youtube has given consumers the ability to…
Every morning I check car dealerships’ social media accounts, and to my disappointment, 90-95% of dealerships are all posting content that is boring and irrelevant. It comes as no surprise…
What dealerships are lacking the most when it comes to social media is a sense of community. Of course, when it comes to any business, community is a term that…
Despite how many people say that their buying decisions aren’t influenced by what they see on social media, companies in many industries have seen success using platforms such as Facebook,…
In business and marketing, we’re taught about the importance of having a supply chain in which every member does their part to the best of their ability. When it comes…