Are BMW, Mercedes Benz, and Audi Reshaping the Industry?
Audi’s all new A3, which is expected to be available at dealerships in April, will no doubt compete with the Mercedes Benz CLA. But are these car manufactures unintentionally creating a revolution in the automotive industry?
-
-
Starting at $29,900, Audi is now entering into a new competition with automakers who thrive at prices on this level. However, this could change how vehicles in the $20,000 – $30,000 range are made, giving the consumer better variety and better built cars. The Ford Focus Titanium can be priced as high as $26,000 if not more, creating a dilemma as potential buyers may spend the extra thousands to own an Audi.
-
-
If it wasn't for the Mercedes Benz CLA, none of what we're seeing in the automotive industry would be possible. The CLA has done so well it's outselling the C300 which Mercedes Benz wasn't expecting. Consumers want luxury cars that don't cost an arm and a leg, and with the German automakers introducing themselves to a wider customer base, Ford, GM, Volkwagen, Lexus, Infiniti, Toyota, and Honda may need to change their lineups to adapt to a new market.
-
2014 Volkswagen Jetta GLI washautoshow vw @browns_vdubs #was14 #brownswas14 http://instagram.com/p/jzsdFuHA7D/
-
The higher end trim of the Volkswagen GLI ranges as high as $31,000, two thousand dollars more than the entry level Audi A3 and Mercedes Benz CLA. To compete and appeal to consumers, the GLI in the upcoming years may need to change, adding more features, a completely new design, or lowering the price. What's coming out of Germany these days is going to cause headaches for manufacturers, but for the buyer, the candy store will be growing. Other car companies will have to go with the flow; there is no sitting on the sidelines watching Audi, Mercedes Benz, and BMW take their clientele away.
-
One of the classiest rides I have ever seen… the BMW X1. pic.twitter.com/5LmYe9OYHF -
Even the BMW X1 is making a splash. Name recognition alone will attract buyers. When a BMW's price rivals that of other crossover SUV's, you can expect panic from the other companies. Vehicles from all manufacturers will be built differently thanks to this influx of luxury vehicles starting at lower prices. Going to an auto show and seeing this first hand spoke volumes, as vehicles which aren't looked at as high end or luxurious were more sturdy and comfortable than ever before. This is a great time to be in the market for a car, and it shouldn't be passed up.
-
-
The new Mazda 3 is the best example of the revolution that's taking place in the automotive world
-
Used 2013 #Mazda #Mazda3, 31,241 miles, listed for $14,050 under used cars
http://goo.gl/op6U8k pic.twitter.com/nb0I1URwq8 -
The difference one year makes is amazing. Just imagine seeing this same kind of evolution taking place for all your favorite models and manufacturers.
storify.com
