The Poor Man’s Exotic: Alfa Romeo 4C

Alfa Romeo 4C
Alfa Romeo 4C

It’s 2016, and what better way to kick off the new year than to start a series about exotics, or rarer cars that you don’t see on the road that frequently, and that won’t break the bank if you decided to purchase one. This won’t be a series that starts out by saying, “Why pay $100,000+ on this exotic, when you should get this sports car for half the cost?”. With car season a few months away up here in New England, it will be a good time to look at alternatives that can offer the same amount of fun and exhilaration while you save up and work towards your dream supercar.

Since its arrival to US shores, the Alfa Romeo 4C has captivated the hearts and souls of many car enthusiasts across the country. An Italian masterpiece, made with a carbon fiber chassis, F1 inspired, super lightweight sports car that grips the road as if it were magnetized to the pavement, gives you the sense that it is in fact a supercar. With a 0-60 time of 4.1 seconds, this four cylinder packs a punch. While the 4C only has 237 hp, its lightness and torque makes up for its relatively low horsepower, statistically speaking.

However, what turns heads is the 4C’s appearance. An incredibly beautiful car, and one might goes as far as to call it sexy, is what’s drawing the attention of everyone on the streets. Alfa Romeo’s first car of hopefully many in the company’s return to America is still rare, as only 55 4C’s were sold per month on average in 2015.

A price tag of $65,000 for the base model and close to $80,000 for the top of the line trim and spider variant is about $20,000 – $35,000 cheaper than a 10 year old Lamborghini Gallardo that was well taken care of by the previous owner. The 4C will also be an alternative to a Porsche Carrera.

Now again, as I stated before, this isn’t an argument based on finding an exotic that makes more sense financially, and possibly in terms of enjoyment, but an article that’s bringing awareness to the fact that there are options out there where you can find an awesome car priced below $100,000.

Boston Car Deals: 2014 Ford Fusion At Herb Chambers

If you are looking for a great car deal to kick of the month of September, consider looking at Herb Chambers Ford of Braintree and Westborough. Right now both dealerships still have 2014 Ford Fusion’s in their inventory, including the SE, SE Hybrid, and Titanium trims, offering both comfort and fuel efficiency. These Ford dealerships are looking to clear out inventory to make room for the 2016 model years, so you can find some great offers if you’re in the market for a Fusion.

The SE trims get 22 MPG in the city and 34 MPG on the highway. All come with power windows, power seats, power moonroof, and Bluetooth Connectivity. Priced under $23,000 they’re currently $6,000 below MSRP, which means you”re paying less, and getting more.

The SE Hybrid models get 44 MPG in the city and 41 MPG on the highway. They come with the same interior features, power windows, Bluetooth Connectivity, and power moonroof. Priced between $22,600 and $25,000, you’ll be saving $5,000 to $7,000 below MSRP.

Lastly the Titanium trim. Located at Herb Chambers Ford of Braintree, you’ll have to act fast before someone else takes advantage of this offer. Originally priced at $36,375 and now $28,998, you’ll be saving close to $8,000. Comes with power windows, power and heated leather seats, power moonroof, Bluetooth Connectivity, 8″ LCD monitor for a center console, and best of all, the Fusion Titanium comes with AWD so you’ll have no problem getting through the snow this upcoming winter.

Below are the links and a picture that will lead you to each individual Fusion if you’re interested or want more information on the cars listed. The links will be embedded in the titles.

2014 Ford Fusion SE

2014 Ford Fusion
2014 Ford Fusion

2014 Ford Fusion SE

2014 Ford Fusion
2014 Ford Fusion

2014 Ford Fusion SE

2014 Ford Fusion
2014 Ford Fusion

2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE
2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE
2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE
2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE

2014 Ford Fusion Hybrid SE
2014 Ford Fusion Hybrid SE

2014 Ford Fusion Titanium

2014 Ford Fusion Titanium
2014 Ford Fusion Titanium

Still Holding Onto Old Inventory? Use Social Media And A Blog

Every year, car dealerships struggle to sell aging inventory. With the 2016 models arriving at your local dealer’s lots, 2014 and 2015 models will have to be sold to make room for current and new models. Buying a car during this time of year is great, especially if you’re looking to save some money by purchasing a 2014 or 2015 new vehicle. In my area alone, there’s over 400 cars from the 2014 model year that still haven’t been sold, which presents an opportunity for frugal shoppers.

For most car dealerships, they’re losing money every day these vehicles sit on their lots. Instead of waiting for the consumer to walk through your showroom’s doors, go on the offensive by promoting your cars through the use of social media and a blog if your dealership has one. You might ask, “Why”? By not sharing a photo of the vehicle and going into detail about the benefits of ownership, your customer is unaware that this car is on your lot.

At a local Ford dealership, there’s a 2014 Ford Fusion Titanium priced around $29,000 ($7,000 below MSRP). The Fusion comes with a power moonroof, power and heated front seats, leather interior, an LCD monitor in the dashboard, and gets good gas mileage (22 MPG in the city, 31 MPG on the highway). It’s fully loaded and is the premium trim for the Ford Fusion model. This sedan should have already had an owner by now.

Another vehicle I see at dealerships that remain in the new car inventory is the 2014 Hyundai Elantra GT. A hatchback that will meet the standards for a college student with decent sized cargo room, power seats and mirrors, good fuel economy (24 MPG in the city and 33 on the highway) and comes in at a fair price of $20,553, considering the amount of features the Elantra GT has.

It shouldn’t be difficult to move these cars off your inventory lot. Without giving consumers a reason to buy, they’ll overlook that model and search elsewhere, possibly at a rival dealership, and as a consequence, you miss out on a sale.

I believe that in the automotive industry, marketing and selling are two distinct divisions within an advertising department. Marketing through the use of social media takes on the role of attracting consumers, while your sales representatives push the customer into making a buying decision. Even in 2015 people are buying cars because they have to, but with Facebook and Instagram, a desire to purchase the vehicle, or at least test drive it, can be made possible.

Instagram photos are like commercials for Oreo cookies. A consumer doesn’t have a need to eat a cookie until they see it on their screen. Social media marketing creates an appetite, and one that might be strong enough to drive them to a purchase. Without Facebook, Instagram, and a blog, you’re not offering anything of value, and as a result, you’re still finding it challenging to get rid of 2014 and 2015 models off your lots.