Saying Goodbye to the Ford Fusion – Ford’s Best Selling Sedan This Decade

Models come and go all the time, but very rarely do high volume sellers get cut from automotive brands’ lineups, and yet that’s exactly what’s happened to the Ford Fusion. In response to increasing consumer demand for crossovers, Ford became the first manufacturer to make the bold move to primarily sell SUV’s, getting rid of the Fiesta, Focus, Fusion, and Taurus which is already having a ripple effect across an industry that appears to be transitioning away from the traditional family sedan. GM announced they’d be making a similar move, getting rid of the Chevy Impala and Cadillac CT6, but sales for those two cars pale in comparison to what the Fusion had brought to the Ford Motor Company over the last 15 years.

When the Fusion was first introduced, it was essentially going to be the replacement for the Ford Taurus, which at the time received some criticism from journalists. They felt that replacing an iconic car with something brand new would be received poorly by consumers, but as history has shown us, not only did the Fusion fill in perfectly for the Taurus, it became a strong competitor to the Honda Accord and Toyota Camry the minute it arrived at dealerships. Back in 2018, Ford dealers across the country weren’t happy with this announcement that the company would cease production of the Fusion, and while crossovers and pickup trucks will be more lucrative in the near and distant future, concern over not having a sedan in the lineup is certainly warranted.

The 2nd generation Fusion that we’ve been accustomed to seeing on the roads over the last 6 years was a part of Ford’s global car strategy called “One-Ford”. Designed by Ford’s Europe division, the Fusion, along with the Fiesta and Focus arrived at showrooms around 2013, and these models would also be sold to other global markets. Seeing immediate success, the Fusion’s European styling along with it’s award winning hybrid model made this sedan a hot seller, and in 2013 and 2014, sales exceeded 300,000 cars in the US.

In the years leading up to a sharp decline in sales in 2018, the Fusion drew in many Americans due to it’s affordability, practicality, styling, and for some, it’s understated performance. Not common on the roads, the Fusion Sport gets a 2.7L EcoBoost V6 that puts out 325 hp and 380 lb ft of torque. Surprisingly it was faster than most mid-size sedans in it’s class, but with very little coverage from the automotive press and most consumers choosing the 1.5 and 2L four cylinder engines, the Fusion’s eyebrow raising performance numbers just couldn’t muster enough attention from the general public. Instead, the Fusion’s good fuel economy and hybrid trim made this car very desirable for the average American, along with it’s price tag of under $30k.

We could sit down and write a list of factors that have attributed to the demise of a sedan that many Americans welcomed with open arms when it arrived at dealers. One issue being the very old and warn out exterior that Ford didn’t update in the 6 years of the current generation being on sale. While initially sales skyrocketed in 2013 for the fusion, Toyota and Honda continued to change the design of their cars, and despite bold styling receiving mixed reviews by consumers, the Japanese rivals still see healthy sales numbers in a segment that’s experiencing a gradual decline in interest.

The interior is another aspect of the Fusion that no doubt played a role in slowing sales, but this is a sentiment many consumers had with the entire Ford lineup, and as we inch closer to a new decade, the brand out of Dearborn Michigan is back on track with refreshes for the Escape and Explorer. But could the interior facelifts that now appear in the crossovers have saved this sedan? Absolutely not, and there’s a few reasons why.

The most obvious is consumers aren’t buying family sedans at the rate they were in 2010. Even taking the safety aspect and versatility out of the equation for a minute, competition from Toyota and Honda arguably pushed Ford out of the segment entirely. Depending on your perspective, some of you might say that was due to Ford not refreshing the Fusion and other models every three years, or you feel that competitors from Japan were manufacturing better cars.

No matter what the circumstances were for this business decision, Ford is eager to turn the page and begin a new era starting in 2022. This will include the Ford Bronco, an electric crossover inspired by the Mustang, a compact pickup truck that will slot below the Ranger, and now the brand is talking about a new affordable vehicle that will replace the Fiesta, Focus and Fusion. Ford is being very vague about this affordable alternative, giving us no hints at whether it’s a crossover or a compact car. However, the brand has recently boasted that their new global platforms give Ford flexibility when it comes to creating and manufacturing all new vehicles.

The Michigan based brand may have been bold moving in the crossover and pickup direction, but there’s enough information out there to indicate that they have backup plans to quickly reverse course if the economy or consumer demand changes drastically.

At the end of the day, the Fusion getting cut from the lineup makes sense from a business perspective, but some consumers feel that the brand is losing the aspect of affordability with the Fiesta, Focus, and family cars no longer being in production. Unlike with most automotive news, Ford’s current state of affairs is a fluid situation. For the brand to now speak about an affordable vehicle of some kind by 2022 does seem to be a slight tweak in terms of overall trajectory for the brand.

It might be the end of an era, one that started with the Ford Taurus replacing the LTD in 1986, but this is by no means the official end of cars rolling off the assembly lines.

The 2020 Ford Escape – A Game Changer In The Crossover Segment?

It’s almost becoming a cliche to say that crossovers are taking over the automotive world, but unfortunately it’s the reality we’re living in. For manufacturers, differentiating themselves from rival brands is crucial if they want to control a segment that shows no sign of slowing down in growth heading into next decade. Last year Toyota unveiled the completely redesigned RAV4 which is now in showrooms and already on the road. It’s debut was without a doubt impressive, but fast forward one year later and we’re once again presented with a crossover that sports a new look and built on an all new platform.

The 2020 Ford Escape made a grand entrance just before the New York Auto Show, and already excitement is building for the American manufacturer’s best selling crossover. In 2018 Ford announced they were fully committing to SUV’s, cutting the Focus, Fiesta, Fusion, and Taurus out of the lineup. Many journalists and consumers were concerned about Ford’s future and where the automotive world was heading, but with the list of upgrades that Ford has made to the Escape, next decade is looking bright for the brand out of Dearborn, Michigan.

Exterior

Completely redesigned, the Escape now looks sleek, sporty, and slightly more European. It’s been lengthened, lowered, and widened which is going to be noticeable once you step inside. At first glance the Escape now looks like a crossbreed between a Porsche and Tesla, and from the front fascia to the C-Pillar, it certainly looks like a baby Macan. With journalists expressing the same opinions, this could bode well for the 2020 model year.

Looking around back, I wouldn’t go as far to say that Ford took design elements from Toyota, but the taillights definitely remind me of the new RAV4, but at the same time they also look like they came off a Jeep Cherokee. From the photos and video that have been released, the entire body of the Escape is a teaser of what we can expect from the all new Lincoln Corsair, which will be unveiled in New York on April 17th.

Overall, the overhaul for the exterior was certainly needed. The last generation Escape’s body and design were very worn out and old, with only one minor facelift that enhanced the front fascia. For 2020, the Escape loses the boxiness and slightly bland appearance, which is why styling the crossover in a way that we liken it to a Porsche or Tesla was the right decision moving forward.

Interior

The bulk of the improvements for 2020 are found inside, and it’s here that emotions range from being impressed, surprised, to disappointed. Starting off with the what’s good, Ford will offer a 12.3 inch digital information display with graphics that appear to be on par with Honda. While not trying to sound like Captain Obvious, this implementation of technology the minute you get behind the wheel was certainly needed. American manufacturers have been late to the game when it comes to transitioning from analog to digital instrument panels, but from what we’ve seen, resolution quality seems to be quite good.

Also new is a repositioned 8 inch touchscreen infotainment system that is reminiscent to what you’d expect from Kia. The screen is no longer integrated into the dashboard, and instead is its own piece. What’s disappointing however is that Ford is still using the Sync 3 system for the start of a new generation. I was hoping that instead of a re-skinned infotainment system we’d get something new that would give Honda a run for its money. Yet while feeling a bit discouraged, Toyota’s infotainment system is also outdated, but with Ford committing to a new direction, I expected them to update every aspect of the interior.

Not surprising for 2020 is that Ford got rid of the gear shift lever and is replacing it with a rotary dial. We’ve already seen this transition in the Ford Edge, and by implementing a rotary dial they were able to add a wireless phone charger. So far I haven’t seen or heard anything about that being offered on the Escape, and instead it only appears that this decision was made to increase cargo space for storage compartments up front.

Adjustable Rear Seats

A strong selling point for consumers is the rear seats that now offer six inches of adjustability. Ford claims that when the seats are pushed back, the Escape offers more legroom than a Chevy Suburban which is really impressive. This adds practicality and versatility, especially for families or individuals constantly on the go because if there’s no occupants in the back, that extra six inches of room can be used to maximize cargo room. This feature alone could draw in buyers, and for the tall people in your life, you won’t have to hear them complain about being cramped in the back during a long road trip.

New Engine Options and the Return of Hybrid Technology

Starting off with the old, the 2020 Escape will offer the 2.0L turbocharged 4 cylinder engine that puts out 250 hp and 275 lb ft of torque, which is a slight increase in power from last generation. All new is a 1.5L Ecoboost 3 cylinder engine, which is definitely surprising. Normally we’ll see smaller four cylinder options here in the United States, while other global markets receive the 3 cylinder engine. For performance you can expect 180 hp and 177 lb ft of torque. Both engine options just listed will be paired with an 8 speed automatic transmission.

When it comes to the all new hybrid engines available, both will be 2.5L 4 cylinders, with one being fully hybrid and the other being a plug in. Ford claims that the full hybrid version will have a fuel range of over 550 miles which is very impressive. Hopefully we can find out if that fuel range is accurate, as it does seem a bit high and ambitious. For the plug in variant, you’ll get 209 hp and an electric charge of about 30 miles.

Is The 2020 Escape A Game Changer?

At the end of the day, the all new Escape will put Ford back into contention against Toyota, Honda, and Nissan who all outsold the Escape in its segment. The updates that were made to the exterior bring a sporty, youthful, and fun vibe to a crossover that became quite bland near the end of its cycle. To have a Tesla and Porsche appearance makes this vehicle relevant to most consumers, and at least on paper, makes the Escape an affordable option for a buyer whose budget can’t get them a Porsche Macan.

However, it’s the interior updates that I think will be the prime selling points for most buyers in the United States. The updated digital instrument panel, a more upscale interior, and the six inches of adjustability for the rear seats will resonate best with Ford loyalists and also new consumers as well. The complete overhaul was executed perfectly by Ford, and the changes they made now put the American manufacturer in a good spot heading into a decade.

With Ford continuing to tweak their lineup, there’s a lot of excitement and anticipation for what’s coming on the horizon. The Bronco’s return is right around the corner, a four door Mustang is in the works, and even an off-road variant of the Escape can’t be ruled out. If Ford does this right, they’ll put Honda and Toyota on notice for the beginning portion of the 2020’s.