Chevrolet: From “Like A Rock” to “The Dollar Menu”
AlBargan / Foter / CC BY-ND Chevrolet has been launching campaigns to attract an assortment of consumers for years by offering cheap prices for those who have poor credit or…
Auto Marketing: Are Car Manufacturers Becoming Too Much Alike?
Let’s go back in time for a minute to the late 1990’s to early 2000’s in the automotive world. What has changed since those days? Are consumers more confused now…